Lajos Soos Email & Phone Number

Hungary

Budapest, Hungary

Budapest, Hungary

Directing and owning client accounts/projects from start to finish. Including meeting with the client side teams and reaching a clear understanding of their pain points, goals and ideas. Consulting on their path forward, including adding to their ideas, suggesting optimizations/best practices, and/or discussing limitations of their platform, and alternative approaches. Scoping the project. Managing execution from gathering inputs, to architecting the solution, to testing and QA. Managing timelines, ensuring projects are completed within the scoped time.In Addition, examples of my tasks in this role are:Working on a wide breadth of clients and projects, from start ups, to enterprise sized—from nurture programs, scoring models, data management, segmentations, and everything in between.Maintaining quality service by establishing and enforcing standards; evaluating outcomesKeeping stakeholders informed by preparing reports; making presentations; interpreting information; making recommendations.Hiring, training and on-boarding new team members, Teaching/mentoring Junior Marketing Automation Specialists, helping them to gain a foundation of best practices and know-how.Maintaining work process flows by coordinating information and requirements with related operational departments; participating with and providing resources to business improvement teams.My motto is to "Let's make it easy to work with us through empathy and advice" - Embody our team's values of constantly innovating and learning. We are a team of people who are constantly looking for new ways to improve, new ways to communicate, and new ways to provide value for our clients, ourselves and our company.

Budapest

Transferred to Genpact, please see details on this role above.

Budapest

As a Marketing Automation Expert the challenge is to figure out what tools to use to reach potential leads. We often collaborate closely with front-end developers, designers and copywriters to help determine how automation could help a campaign. Key to this process is the creativity necessary to carve out an eye-catching message to a target audience AND make it work through the technology layers. Sending very specific and personalized messages via sophisticated automated campaigns with a “think outside the box” creative attitude and careful attention to testing and analytics.In Addition, examples of my tasks in this role were:Helping organizations advance forward and level up in their marketing maturity Plan, build and execute cross-channel communications, campaigns and nurture programs with a conscious effort to utilize email best practices and attention to compliance.Oversee campaign build and launch process from creation to analysis and reporting with a creative, data lead approach.Implement the configuration of data-driven operational workspace and programs ensuring data hygiene and database health.Setup / Configure / Troubleshoot / Optimize Marketo to align to the company's goals to work efficiently utilizing marketing automation methodology and processes keeping in mind data and reporting.Working with stakeholders and campaign managers to create and implement campaign build processes and strategies, creation to analysis and reporting.Act as a digital evangelist and support upskilling the wider marketing community around digital marketing.

Budapest

Develop online marketing strategy utilising existing channels with an added layer of marketing automation to capture, measure leads through the funnel.

Budapest, Hungary

Digital marketing manager for GE Lighting EMEA, in charge of digital strategy and team execution.Reform and build up GE Lighting’s online presence in the EMEA region by completely revamping the company’s online communication channels for demand generation.- Setup Marketing automation and processes of campaign automation and database analysis- Create brand new online experience covering brand, product, marketing initiatives adopted globally- Role encompassing: e-mail marketing, lead generation / lead handling process, mobile applications, online analytics reporting, SEO, SEM, CRM, social channels and the EMEA websites.- Marketo, salesforce.com, revenue marketing, UX, e-mail marketing, database marketing, 360 degree holistical view on online marketing

- Product specification, functionality requirements- Team setup and coordination with design and dev team members,

Setting up and managing game development operation in Budapest Hungary, producing socially enabled multiplayer games.- Full responsibility from product planning to execution- Product integration with strategic partners- Managing Budapest based office (budget, operation, staff)

Manage UK/FR operation of Disney’s MMOG games, including marketing campaigns and developments of supporting online portals.- Oversee Disney’s MMOG portals in UK/FR- Create marketing campaigns to drive subscription growth by ca. 50%- User traffic analysis, setup goals and funnels- Manage website re-design and conduct the site’s usability tests

Worked as an independent contractor for this motion picture.

Managing multiple website projects for various international and Hungarian clients(company sites, promotional sites, portals, e-commerce sites)

Worked as a graphic designer / HTML programmer for design studio

Worked in the 1800Mhz Vodafone project in Hungary.