Leading a major transformation of TimelyBill into a much more customer centric & marketing-focused organization, by creating great customer experiences everywhere. Daily responsibilities include:Team Leadership – Creating a marketing first approach to sales & revenue growth.• Oversee a fully aligned, hybrid marketing & sales team which works together seamlessly to close more business.Demand Generation – Develop & execute inbound marketing campaigns to acquire new customers, generate net new pipeline & accelerate sales.• Execute digital marketing strategy.• Use sustainable approaches to drive growth in quality traffic to company website.• Utilize content marketing, organic search, & other techniques to boost conversions.Marketing Effectiveness – Monitor, measure & analyze the effectiveness of various marketing initiatives.• Align all digital media strategies toward clearly defined & shared goals.• Track site-wide analytics data & recommend improvements to online content.• Produce performance reports with data-driven recommendations for improvement.• Evaluate customer research, market conditions, & competitor data.• Seek new technologies to keep company at the forefront of marketing trends.Brand Management – Define TimelyBill's brand strategy & guidelines.• Manage web-based product campaigns to raise brand awareness.Customer Advocacy – Develop, prioritize, & implement strategies to assure continued customer satisfaction.• Manage customer experience to track, oversee & optimize all customer interactions.Software UX – Focus on overall user satisfaction with TimelyBill. • Define software user interface specifications, design, layout & testing.• Improve the usability & design of our billing software application.Learning Management – Orchestrate the launch new LMS for both internal & external customers.• Set-up LMS & related training frameworks (Thinkific, SharePoint).• Oversee development of all training materials.

As a co-founder, I was responsible for the company's branding and marketing efforts. I developed an interactive web-based baseball glove customization app. I also worked on patent drawings and prototyping innovative training gloves. I designed logos, signage, apparel, websites, and more.

Founder, led a digital marketing agency that specialized in brand identity, website design and search engine optimization services.

Roving technical expert, offering on-site training for business unit teams who maintained their respective intranet websites. Established web design guidelines and standards for the presentation of internal corporate information.

I held two positions with Xerox. As a multimedia producer, I produced and oversaw audio-visual content. I was involved in all aspects of projects, from establishing the creative vision to executing digital content. As a member of the research development team, I was responsible for integrating web data into the variable data print process.

Co-founder helped shape the company vision and lead the team's transition to digital media production.