Lakhan Bathla Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Credit Cards – Acquisitions Analytics-> Driving incremental online acquisitions across Barclays co-branded credit cards by analyzing clickstream data and providing recommendations to optimize advertisement placements on partner website-> Saved manual bandwidth by designing and automating a decision-board, enabling business partners understand the funnel performance of digital placements and record insights

Bengaluru, Karnataka, India

Project Management and Business Growth-> Strategic Marketing team - Led a portfolio of 11 Data Analysts by fostering clientele relationships and fulfillment in generating new ideas and strategies for the retail and e-commerce projects-> Conducted SQL training sessions for new joiners to enhance their technical skills and mentored experienced employees to guide them through the problem space journey to develop analytical and leadership skillsCustomer Segmentation-> Spearheaded a new engagement to digitally market customers who express an interest in outdoor remodeling projects based on their needs, personas and seasonal/regional demands-> Enabled 4x improvement in ROAS (Return on Ad Spend) by formulating an audience scoring methodology based on a heuristic RFM segmentation approach

Bengaluru, Karnataka, India

Customer Segmentation-> Achieved increment in ROAS over quarters and facilitated tailored targeting by creating customer profiles based on the project journey, demographic indications using heuristics and the K‑Means clustering machine learning algorithmA/B Testing-> Developed an actionable A/B testing framework to aid the decision making for audience segment selection-> Upturned the sales lift per customer by implementing an end‑to‑end robust audience suppression framework that helped in identifying the churn signal and re‑purchase pattern of consumersMarketing Analytics-> Enabled campaign measurement for entire customers by building a well‑orchestrated framework to address audience overlap and sales attribution challenges that enhanced the reliability of performance KPIs-> Saved 16+ hours per week by designing and automating a decision-board, enabling stakeholders understand the performance of various social media initiatives and record insights at each stage of the project life‑cycleProduct Recommendation-> Increased weekly response rate by creating a product recommendation “Attach Category” indicator to determine next best purchase which helped deliver personalized advertising