Responsibilities: Responsible for complete Profit and Loss of ‘Brad Killer Jeans’ in EBO Format (FOFO), Large Format Retail, Modern Trade Segment, Channel Sales Format, Distribution Format, Value channel (Factory Outlet) and Exports. Spearheading the operations in ‘EBO (FOFO) Retail Stores, Modern Trade (SIS), Key Accounts (Chain MBO), Value Channel, MBO & in Exports with 40 clusters (distributors/agents) in PAN India. Evaluating & determining the yearly sales targets for 60 EBO (FOFO) stores, 300 LFS, 400 SIS, Key Accounts, 3000 MBO’s & Distributors & Exports. Formulating & deploying yearly distribution plans for all the categories in contrast with the yearly targets. Evaluating & determining the range and article selection process for the finalizing season specific range. Rendering suggestions on specific category selection, regions, format & innovating sales and marketing strategies. Accomplishing the annual sales targets across FOFO Stores, LFS, SIS, Key Accounts, MBO’s, Value Channel & managing a business turnover of 180 corers (WSP). Managing the Master Franchisees, EBO Retail Franchisees, Key Accounts, Agents and Distributors. Managing ‘Retail Franchisee’ on MDQ, ROI, GMROF, GMROI, SPF. Managing the Inventory with distributors in contrast with the required sales plan. Debtors Management. Analysing the ROI and stock movement of FOFO Stores, Large Format Stores, SIS, Factory Outlets, Key Accounts, Agents and distributors.

Responsibilities:Responsible for complete Profit and Loss of two Brands – Classic Polo & CP Bro in EBO Format (FOFO), Large Format Retail, Modern Trade Segment, Channel Sales Format, Distribution Format and Exports. Spearheading the operations in ‘EBO (FOFO) Retail Stores, Modern Trade (SIS), Key Accounts (Chain MBO), Value Channel, MBO & in Exports with 50 clusters (distributors/agents) in PAN India. Evaluating & determining the yearly sales targets for 120 EBO (FOFO) stores, 470 LFS, 180 SIS, Key Accounts, 2000 MBO’s & Distributors & Exports. Formulating & deploying yearly distribution plans for all the categories in contrast with the yearly targets. Analysing the ROI and stock movement of FOFO Stores, Large Format Stores, SIS, Factory Outlets, Key Accounts, Agents and distributors. Evaluating & determining the range and article selection process for the finalizing season specific range. Rendering suggestions on specific category selection, regions, format & innovating sales and marketing strategies. Accomplishing the annual sales targets across FOFO Stores, LFS, SIS, Key Accounts, MBO’s, Value Channel & managing a business turnover of 180 corers (WSP). Managing the Retail Franchisees, Key Accounts, Agents and Distributors. Managing ‘Retail Franchisee’ on MDQ, ROI, GMROF, GMROI, SPF. Managing the Inventory with distributors in contrast with the required sales plan.

Responsibilities: Responsible for complete Profit and Loss of the EBO Format (FOFO), Modern Trade Segment, Channel Sales Format, Distribution Format, Value channel (Factory Outlet) and Exports. Spearheading the operations in ‘EBO (FOFO) Retail Stores, Modern Trade (SIS), Key Accounts (Chain MBO), Value Channel, MBO & in Exports with 21 clusters (distributors/agents) in PAN India. Evaluating & determining the yearly sales targets for EBO (FOFO) stores, SIS, Key Accounts, MBO’s & Distributors & Exports. Formulating & deploying yearly distribution plans for all the categories in contrast with the yearly targets. Evaluating & determining the range and article selection process for the finalizing season specific range. Rendering suggestions on specific category selection, regions, format & innovating sales and marketing strategies. Accomplishing the annual sales targets across FOFO Stores, SIS, Key Accounts, MBO’s, Value Channel & managing a business turnover of 280 corers (WSP). Managing the Agents and Distributors & Debtors Management. Managing ‘Retail & Module Franchisee’ on MDQ, ROI, GMROF, GMROI, SPF. Analysing the ROI and stock movement of FOFO Stores, SIS, Factory Outlets, Key Accounts, Agents and distributors.

 Responsible for complete Profit and Loss of the Distribution Format, Channel Sales Format, Modern Trade, Liquidation channel & Retail Format (FOFO). Spearheading the operations in ‘Modern Trade (SIS), Retail (FOFO), Key Accounts (Chain MBO), Liquidation Channel and MBO with 19 clusters (distributors/agents) in PAN India. Evaluating & determining the yearly sales targets for SIS, Key Accounts, MBO’s & EBO’s (FOFO). Formulating & deploying yearly distribution plans for all the categories in contrast with the yearly targets. Evaluating & determining the range and article selection process for the finalizing season specific range. Rendering suggestions on specific category selection, regions, format & innovating sales and marketing strategies. Accomplishing the annual sales targets across SIS, Key Accounts, MBO’s, EBO’s & managing a business turnover of 200 corers (WSP). Managing the Agents and Distributors. Managing ‘Module Franchisee’ on MDQ, ROI, GMROF, GMROI, SPF. Managing the Inventory with distributors in contrast with the required sales plan. Debtors Management. Analysing the ROI and stock movement of key dealers, Agents and distributors.

 Spearheading the operations in the diversified regions like: Western India (Mumbai, Maharashtra, Gujarat, M.P and Chhattisgarh) plus Dubai, South Africa, Nepal and Kenya in exports. Evaluating & determining the yearly sales targets for MBO’s, EBO’s (FOFO) in the region. Formulating & deploying yearly distribution plans for all the categories in contrast with the yearly targets. Evaluating & determining the range and article selection process for the finalizing season specific range. Demonstrating Inter Office presentations and providing in-depth sales knowledge and training to the sales team and retailers. Rendering suggestions on specific category selection, dealers & innovating sales and marketing strategies. Accomplishing the annual sales targets across MBO’s, EBO’s. & managing a business turnover of 35 corers for the region heading. Making monthly market visits for sales, first hand information on market developments and competitor activities. Managing the Agents and Distributors of concerned regions. Managing the Inventory in contrast with the required sales plan. Collecting the O/S from dealers in the designated credit Period. Dispatching, monitoring and maximizing the order execution activities. Providing market feed back to respective company heads. Handling the accounts settlements, balance sheets and tax works. Analysing the ROI and stock movement of respective dealers, Agents and distributors.

 Spearheading the operations in the diversified regions like: Chandigarh, Punjab, Himachal, Haryana, J&K and Rajasthan. Evaluating & determining the yearly sales targets for MBO’s, EBO’s.  Formulating & deploying yearly distribution plans for all the brands in contrast with the yearly targets. Demonstrating Inter Office presentations and providing in-depth sales knowledge and training to the sales team and retailers. Accomplishing the annual sales targets across MBO’s, EBO’s. & managing a business turnover of 8.0 crores for the region heading. Making daily market visits for sales, first hand information on market developments and competitor activities. Managing the Inventory at Dist. Level (accessory business) in contrast with the required sales plan. Dispatching, monitoring and maximizing the order execution activities. Providing market feed back to respective company heads. Handling the accounts settlements, balance sheets and tax works. Analysing the ROI and stock movement of respective dealers and for our own company. Analysing the performance of the prime dealers. Handling Institutional Sales Appointing the staff and imparting training to them accordingly.

 Monitoring Primary Sales and get Primary Target achieved of the territory through distributors  Monitoring Secondary Sales on daily basis and get secondary targets achieved of the territory through distributor sales persons & distributors. Managing and improving the distribution network in the allotted Zone Motivate Distributor & his sales team to work with full potential and get primary as well as secondary target achieved Handling the entire Sales, Marketing and Network planning activities in the Zone.  Preparing & submitting reports to the Head Office in Ludhiana.

 Handling SOP & Store auditing of Amartex. Reporting to Regional manager & various categories. Store operations such as (Scheduling, new employees, staff procedures, administration, IT, Local issues and maintenance, BOH & FOH checklists, communication and training). Supervision of proper branding / promotions of the store with ATL & BTL activities. Providing Product & customer service training to CSA. Sr CSA, Department manager regularly. Inventories managed in stockroom layout, processing merchandise in /out, contacts, file cabinet checklists. Evaluation of footprint mystery visits analysis. Store Auditing: with top 5 observations. Handling all category related issues with the category departments on Biweekly basis. Visual merchandising (Windows Guidelines, Hardware, POP) and store marketing contacts. Monthly discussion of store Profit & Loss a/c and sales & performance analysis. Achieving sales targets for maximum revenue generation with historical data, KPI, POA, Sales plan, Individual target tracker, brand wise sales figure workouts. Focus on Royalty sales. Staff rewards such as: COM, Dependable, VM champs, R1 cashier rewards. Target achievement plan for the store: daily & weekly sales tracking, staff Target vs achievement, category wise movement, next availability, size wise replenishments of stocks. Taking care of sales floor in planning, selling, daily checklists, cash desk, communication, Successfully introducing various activities- based on market survey and customer demands. Collecting competitor’s information every week about their new products & daily sales. Customer’s feedback and ideas for improvements of our store sales & services thus resulting in increase in demand due to consumer satisfaction. Monitoring footfall & Increasing conversions, basket size, ABV, SPF. Formulating and Implementing Sales Promotional Schemes. Recruiting, Appointing Frontline Sales Team. Negotiate and tie-ups with new suppliers.