Lakmi Henda Witharana Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Sri Lanka

1. Social media account management of clients2. Overall digital campaign and content strategy development across all platforms3. Mediate with the brands and creative team in developing an overall digital marketing strategy4. Conduct research on market trends, brand audiences, and competitors. 5. Analyse digital marketing analytics reports and share insights

1. Successful execution of the series of Virtual AGMs aligning 20plus conglomerates, contributing to a revenue of more than 1Million.2. Execution and completion of Webinar series held in partnership with Luminary Learning Solutions which brought together 12,000 plus participants across 12 countries.3. Initiating a series of networking and awareness sessions for all the customer segments focusing on trending subjects in the industry.4. Engaged in social media lead conversions, which was significant for market expansion.Executed brand-related ATL & BTL campaigns.

Colombo, Western, Sri Lanka

1. Successfully implemented and executed the 'SURGE 2020' a customer event to acquire new customers and as an initiation to Microsoft Sri Lanka's geo expansion project. 2. Copywriting and content development for social media platforms.3. Email marketing targeting lead generation4. Award Submissions for 'Microsoft Inspire South East Asia New Markets Partner Awards 2020' where the company won in key categories.

Sri Lanka

1. Pioneered in the deployment of Signal Sina Bo Wewa 2018.2. Effectively executed the Digital Influencer Marketing Campaign on digital platforms aimed to drive awareness, consumer habit change, and top-of-mind recall.3. Engaged in the execution of the new brand proposition launch to the consumers with the aim of driving consumption through mass reach and awareness.4. With the intention of driving credibility, engaged in planning and deploying the Annual Scientific Sessions 2018 as the principal sponsor of the event liaising with the Sri Lanka DentalAssociation.5. Involved in relaunches and localizations of the product portfolio.

1. Initiating novel promotions to enhance the customer count of the Arpico Retail network2. Liaising with the suppliers in order to add value to the promotions planned3. Mediating the planned promotion schedules and budgets with suppliers and branch managers4. Evaluating the customer count, sales, and particular product categories’ sales changes during the promotional period5. Commencing Joint Business Partnerships with unattended suppliers6. Analyzing customer-related reports, involves loyalty customer base’s growth, expenditure, and behavioral changes at outlets7. Development and implementation of strategic marketing plans and tracking the results9. Preparation of market analysis reports for each project

Colombo

1. Maintained the expense sheet of the brand2. Coordinated with advertising agencies for brand-related advertising and promotions3. Arranged brand promotions through proper co-ordination with the Marketing Services Team4. Mediated with commercial, Research & Development, finance, packaging, and sales divisions for brand-related work5. Provided support to the brand manager and the cross-functional team6. Attending customer inquiries7. Prepared comprehensive proposals for brand campaigns and promotions

Global Business Management, Marketing Management

Activities and Societies: Student Ambassador at Humber Sustainability Office Took part in the Humber Career Mentorship Program in Fall.

Bachelor’S Degree, International Business, Second Class Upper

Activities and Societies: Member of the Toastmasters Club of the university since 2015. Committee member of the Inter-university talent.