The mission of Masala On My Mind is to make shopping for Indian food as enjoyable as the food itself by sourcing high quality ingredients and products, educating and elevating the shopper experience, fostering a community around creators and consumers and driving innovation to make Indian food accessible to all!

Driving growth for small B2B and B2C E-commerce firms: advising on web experience, evaluation of new business opportunities, demand gen, digital marketing. Clients include WinMax Systems, Shopping for a Change (SFAC)

• Directed the critical Q4 integrated marketing campaign for $100 million+ Cards biz leading 10 cross- functional teams: tested TV medium for first time; achieved 112% of revenue target • Devised go to market plan for launch of the new Home Decor category to establish the business as a key growth area ($20 million+ in first year) for the company: identified SEO keyword opportunities, A/B tested and optimized custom landing pages and site experience, innovated through social and PR to grow awareness and create credibility for the Shutterfly brand in this space, created key success and ROI metrics for channel plans • Addressed softness in a major new customer entry point(Baby business) by developing action plan to improve browsing and conversion, optimize paid spend and test new avenues to feed top of funnel. Y/Y growth rates that were negative prior to plan jumped back to double-digit growth rates. • Developed annual and quarterly marketing plans, identified new initiatives to drive Y/Y growth in revenue and customers and led execution of these plans with channel teams from SEO, Social, Direct Marketing, PR, Partners, Paid search and Display. Results for key campaigns like Graduation exceeded goals by 110% establishing new benchmarks.• Established a deeper understanding of a key customer segment (new moms) through qualitative and quantitative research and developed long-term vision, strategy and creative execution to improve acquisition rates and market share. Explored B2B partnership opportunities to leverage synergies and amplify efforts.

Marketing Manager, North America Division • Projected multi-year potential and developed go-to-Market launch for an exciting new category of iPad-based play ‘Apptivity’ (multiple brands/categories), partnered with Apple retail and marketing for distribution• Drove share growth in a flat market by partnering with sales to drive grassroots marketing, custom promotional programs, and events Global Brand Manager, UNO and Scrabble • Spearheaded UNO’s multi-million dollar 40th Anniversary integrated campaign directing cross-functional teams, agencies and vendors resulting in 12% growth in POS: UNO float at the Rose Parade, UNO for UNO national promotion on 1/11/11• Pioneered the launch of the first ever customized UNO deck of cards ‘My UNO’ creating a secondary purchase occasion• Increased fan base for UNO on Facebook from 3M to 9M with a compelling engagement strategy• Launched digital campaign to drive awareness for the first Global UNO online tournament, delivering over 280M impressions and garnering 345k engagements • Grew Mattel Card sales by over 10% by securing incremental pegs and placement across key retailers; increased market share (↑8.2%) by addressing a significant competitive threat• Developed branding and positioning strategy to re-launch ‘Scrabble’ internationally and boost sales • Managed and mentored direct reports & interns Associate Marketing Manager, Entertainment • Drove successful launch of the Toy Story franchise toyline (over 100 SKUs across Toy Story, Toy Story 2 and Toy Story 3); worked with sales and buyers to develop custom products for top retailers• Led development of TV spots for core products: briefing, selecting agency and talent, testing, overseeing production• Managed the licensor relationship with Disney: collaborated with retail and franchise teams to deliver account specific promotions for Toy Story 3

• Built customized content packages of movies and television shows for licensing to cable and broadcast networks, worked with Sales VP to pitch and secure $80M HBO deal • Supervised 6 person cross functional team to improve efficiency by automating process for deal documentation, contract generation and servicing leading to over 50% improvement in turn around time

• Led media, research, and creative teams to build integrated marketing campaigns for brands including Unilever’s premier food brand ‘Kissan Annapurna’; grew sales by more than 50%• Won Unilever award for “Excellence in Advertising”