Started the strategic marketing for LinkedIn from scratch resulting in a 30% increase in engagement and250% increase in clicks on LinkedIn within a month, significantly boosting brand visibility and audience engagement.Collaborated with the sales team to develop sales enablement materials, like company one-pager, and product decks.Worked cross-functionally with the engineering, designing, and customer success teams for a betterexperience for the product usersCollaborated with various external stakeholders to plan on the whitepaper publishments, reports, and event planning in partnership with other organizations.

Recommended investment strategies and media spends to boost the performance marketing for mid-market segment clients in the US and impacted 30M revenue per quarter.Shared customer and industry insights with clients by conducting secondary research based on Google proprietary tools .Analysed client performance and created reports to further optimize their AdWords account.Managed retail client success during Black Friday sales by proposing innovative ad optimization strategies, resulting in a significant boost in performance and securing additional investment for Google.Enriched Google's cultural landscape by actively participating in the Google Dance Company and Art Company, and being a part of the Blue Cross Animal Welfare Team.

Handled B2B demand generation campaigns, driving lead generation and revenue growth for SAAS tech products. Conducted SEO optimization, increasing organic visibility and driving targeted traffic.Created engaging content for social media, promoting brand awareness and engagement.Cross functional team collaboration to support marketing initiatives.Hosted webinars in collaboration with the senior tech members during the three month period.

Worked directly with founder and co-founder and managed Amazon and Flipkart campaigns, optimizing performance, ROI, and conducting data-driven optimizations.Led campaign management for two clients independently within the first month itself, ensuring seamless execution, optimal results, and comprehensive reporting.Developed and executed campaign strategies and implemented their email marketing campaigns using Mailchimp.Successfully reduced ACOS for  client's Flipkart account from 160% to 70%, optimizing campaign performance and maximizing cost-efficiency.