Lakshmi Geeth Vinod Email & Phone Number

Frisco, Tx, Us

Winston-Salem, North Carolina, United States

Winston-Salem, North Carolina, United States

Pune, Maharashtra, India

• Conducted ad hoc and in-depth analysis of Insurance policies, coverages, premiums, and claims using SQL and created analytical reports using SAS Analytics and Tableau.• Developed Annual, Quarterly, and Monthly dashboards using Microsoft Dynamics CRM and Tableau that bring together data from multiple data sources (including relational databases and data warehouses) from across the marketing funnel and generated insights for stakeholders and management.• Analyzed, interpreted, validated, and presented healthcare data metrics, trends, and patterns using Excel which helped increase the yearly customer conversion rate by 8%.• Identified KPIs in the Claims department to drive optimization which lead to a 6% cost reduction.• Extracted, Transformed, and Loaded (ETL) large datasets and documented, shared, and maintained the data mapping and data process flows for data migration and standardization.• Devised processes for data collection, data mining, and data monitoring of Claims data from DB2/Oracle/SQL server tables to uphold data integrity and eliminated fraudulent risk using SAS and Teradata.

Trivandrum, Kerala, India

• Designed, developed, and implemented the marketing campaign "Savings for Women". Executed direct marketing campaigns for the same through customer personal emails, posters, flyers, and interviews.• Performed post-campaign analysis and published reports for stakeholders. This campaign increased the new SB account sales by 5% from the previous month.• Extracted, Transformed, and Loaded large quantities of data through various sources using MSBI SSIS. Utilized tools such as SQL, SAS, and Excel for performing ad hoc analysis.

Kochi, Kerala, India

• Identified and defined the marketing objective of the live project 'Style Plus', a local-global store, and determined the best marketing methodology to use to meet the requirements.• Drafted quantitative data collection methods like questionnaires, polls, surveys, and telephonic interviews on customer needs, product reach, and preferences.• Conducted qualitative analysis for the company to best promote their departments inside the store efficiently. • Conducted A/B Testing on the products and compiled comparative reports related to competitors' products such as pricing, sales, and marketing strategies.• Summarized and analyzed the collected data and made recommendations related to research findings to stakeholders through presentations/reports.• Forecasted and tracked industry marketing and sales trends using SWOT analysis about other local stores based on the collected data.

Master Of Business Administration (Mba), Marketing And Finance

Bachelor Of Commerce (B.Com.), Statistics, Accounting And Taxation