Mj Lakshmi Narayanan Email & Phone Number

County Dublin, Ireland

Ireland

Assisting Small Businesses to change their Digital Presence to Digital Points of Sale. 1. Website Refresh2. Ecommerce account setup and listings3. Setting up Social Media Business accounts4. Setup and manage Local search advertising campaigns5. Develop IMC Strategy and align digital & business goals.6. Develop implement digital workflows for organic and paid activities.

Bengaluru Area, India

As Key Account Manager, I owned the responsibility for revenue growth in the E-commerce business by implementing various strategic initiatives for major Indian brands like Soch, Indian Terrain & 2golife.Brand E-commerce Management• On-boarding offline brands to e-commerce platforms - Magento & Shopify• Setting up SOP’s for e-commerce operations through Vinculum & Unicommerce.• Help brands in improving optimize their e-com operations using MIS reports.Digital Marketing Stakeholder Management:• Responsible for achieving KPI targets for clients of all digital marketing functions across platforms like Google Ads, Facebook Business Manager & Amazon DSP.• Collaborated with internal and external stakeholders to achieve on-time deliverables for project delivery, campaign delivery and other rollouts.Marketplace Management:• Responsible for channel-wise goal setting, strategy and tactics to achieve targets. • Managed Catalog and seller portal operations across various marketplaces like Amazon, Flipkart, Myntra, Jabong & Tata Cliq.

• Brand Building — Implemented brand building activities including marketplace promotions, SEO, SEM, SMM, Sponsored listings, content curation, Catalog enrichment to promote private label Zvac. • Local (US) Partner & Vendor Management Standardized Local Vendor Order placement and processing which improved efficiency and minimized wastage which resulted in considerable cost savings.• International Logistics (China) Set up and streamlined process for managing overseas orders from multiple China vendors to multiple warehouse destinations in the US and UK.• Marketplace ManagementManaged several Multi-channel marketplaces Amazon US/CA/UK, Walmart, Sears, eBay, Newegg, Rakuten, Bonanza & Pricefalls. • Customer Order ManagementStreamlined order management process during transitions through various e-commerce platforms.

Bengaluru Area, India

Served as a communication consultant to Element-D to launch their refreshed identity by rolling out a new business approach, Branding redesign, a fresh and upgraded web presence through their new corporate website and Social media presence.

Bengaluru, Karnataka, India

KEY RESPONSIBILITIES• End-to-End Stakeholder management• Client Onboarding and Servicing • Project Management (Marketing & Communications)• Quality Maintenance KEY DELIVERABLES• Managing multiple online/offline projects from conception to delivery, for clients like Brigade Group, World Trade Centre Bangalore, Ashoka (India), Sandur Group.• Managing various digital marketing properties like websites, microsites, blogs, e-mail newsletters, Social Media accounts, etc. which included Content Management, SEO, SEM, and SMM.• Digital housekeeping of online properties using Google Analytics and other tools.› Also handled various other online projects for NGMA, Bangalore Little Theatre Foundation, Out Of Print Magazine, and print projects including books, newsletters, banners, calendars, brochures etc.

• Single Point of Contact in the corporate office for all partners across 72 cities across India for operational & transactional support.• Developed and streamlined operational procedures for Franchise. • On-boarding new partners and training employees in various branches across India.• Prepared proposals and sales plan for marketing real estate projects.• Responsible for various deliverables to franchises including training materials, marketing collaterals, sales kits, branding kits, legal documentation etc.• Maintain databases of seller/buyer leads, builders, corporate/retail clients across India.• Track weekly performances of all the franchisees across India and recommend solutions to address pain points.

I conducted a Customer Satisfaction Survey for the Machine Building Division during my internship as a Project Trainee there.

I worked as a Industrial Trainee in Taj Residency, Bangalore as a part of my undergraduation.I worked in various departments like Front Office,F&B service and Housekeeping.

Master Of Science - Ms, Digital Marketing, 1.1 First Class Honours

Activities and Societies: Achieved First Class Honors Grade Overall. Secured First Class in Dissertation study on Customer motivation.

Pgdm, Marketing

Dissertation titled “Effectiveness of Social media advertising”, 2009

Education record

B.Sc, Catering Science And Hotel Management

Activities and Societies: Food Festival Organising Committee, Class Representative

Hsc