● Led the PVR INOX marketing team in planning and executing successful marketing campaigns via SFMC and Data Cloud.● Managed database for the company via Salesforce Marketing Cloud, & Salesforce Data Cloud having 1000+ attributes.● Integrated all marketing channels like WhatsApp, Mobile Push, Email, SMS, App Inbox Messaging, Personalization, etc in the Salesforce Marketing Cloud.● Using SFMC helped the team in increasing the online conversions by 3X. ● Mentored the database marketing team which assist the execution of campaigns for PVR and INOX Apps/Websites.● Created the automations in SFMC to uplift the revenue by upselling the Food and Beverages combos.● Established clear goals, attribution models and KPIs to track the success of database marketing campaigns.

● Worked extensively on defining attributes & creating segments on Salesforce CDP to promote movies & cinemas.● Helped team in building data streams, data models & calculated insights in Salesforce CDP.● Managed Email marketing, SMS, Push, & WhatsApp marketing via Salesforce Marketing Cloud.● Created Dynamic emailers & personalized based on the user's city using AMPScript.● Increased the Average Open Rate for emails by 2.5X by using engaging copies, A/B Testing, Einstein STO, Frequency Split & Maintaining the domain reputation.● Manage Users, Roles & Permission for SMFC Users.● Created 200+ Segments every month in the Data Cloud to promote PVR via different channels.

● Generated leads for clients via platforms like Facebook, Instagram, LinkedIn, Twitter, Google, and Bing.● Planning and implementation of Social media marketing and SEO strategies for clients from different industries like IT, E-Learning, Automobile, Media Websites, Finance, Digital Marketing, Jewellery, Audio, and other E-commerce products.● Identification of trends, insights, and campaign optimization for Social Media, Email, Push Notifications, SMS, and PPC campaigns.● Writing ad copies, display creatives, and landing page designing for campaigns.● A/B testing for campaigns/ads, and measuring results.● Managed email marketing campaigns and automation tools like Mautic, Mailchimp, Sendgrid, Sendinblue, Salesforce's Email Studio and Journey Builder (Beginner), etc.● Created mobile push notifications & Interactive In-App Messaging via Google Firebase.● Extracted prospects data/leads via LinkedIn, and automated workflows via automation tools like snov.io, Zapier, dux-soup, Phantombuster, etc.● Hosted and developed many websites on Ubuntu server with the help of HTML, CSS, Bootstrap, Wordpress, PHP, JS, etc.● Implemented tracking pixels and events via Google Tag Manager on the websites.

● Created strategies for generating website traffic and maintaining client/company's social presence.● Assisted team in handling and providing the appropriate content to the publishers for social media to generate traffic.● Generated leads for auto brands like Audi, BMW, Mercedes, Nissan, Tata, Volkswagen, Honda, etc via Facebook Ads & Google Ads.● Made ad copies, landing pages for social media & PPC campaigns.● Designed ad creative for campaigns and website UI designing with the help of tools like Adobe Photoshop and Adobe Illustrator.● Helped in SEO optimization and website development.● Assisted team in come-up with innovative solutions and marketing strategies.