A versatile IMT-Ghaziabad alumnus with experience across Digital Marketing Platforms and expertise in E-Com, Ad-Monetisation, Advertising Content Creation & management.I have a passion for marketing platforms, understanding the customer needs and transforming them into pieces of communication/advertising. This communication with the customers happens over multiple digital touch points like, programmatic ad platforms, website, landing page,social media,blog content and good old Ads.My aim would be to establish a digital brand guide and optimize performance of digital assets, enhance experience of the said touch points and hence achieve the desired target in terms of sales/reach/awareness via paid channels. During this tenure I had the pleasure of working with brands in US and India pertaining to the industry of CPG, Education, Fintech, Cryptocurrency, Financial Services & Hospitality.I am looking forward to working with people of similar mindset and be responsible for growing a brand/company with creative, content, digital platform strategy, business management, design & analytics.