Kimberly Rosenfeld Email & Phone Number

Lead digital branding operations for two major television networks, including development of high-potential campaigns to cover leading stories, ensuring consistent brand alignment with all communications, and expanding reach to target largest possible digital audience. Transform traditional news stories into dynamic online videos to generate engagement and drive marketing on social media platforms. Collect and analyze data to evaluate impact of different communication channels and messaging strategies to inform strategic communication planning. Selected Contributions:· Expanded social media following for organizational accounts by identifying highly resonant moments from broadcast and publishing key media content on social media to increase organizational audience.· Revitalized story publication approach and leveraged SEO expertise to strategically integrate trending keywords into creative stories and improve social media followers, website traffic, and online presence, resulting in a 20% increase in monthly and yearly web traffic.· Created portfolio of consistent and compelling articles across multiple platforms by training reporters in all processes to build comprehensive stories with compelling videography.· Established top-quality digital standards for breaking news stories through strategic procedure analysis and improvement initiatives designed to enhance viewer interest across social media platforms. · Spearheaded launch of “Ask Us” segment under to increase engagement with unique viewer-driven content.

Led cross-functional teams of producers, talent, and crew members to direct production of five daily newscasts, including management of logistics planning, script review/approval, staff scheduling, and editorial meetings. Developed and executed effective integrated communication plans. Wrote and edited news stories for both on-air broadcasting and publication across digital platforms. Coached on-air talent and trained journalists on content development, fact-checking, and social media to create highly effective production teams. Championed creation of engaging, brand-specific stories designed to connect with the audience. Coordinated timely response to live, breaking news situations and delivered immediate updates on changing events. Selected Contributions:· Earned an Emmy Award for Best Dayside Newscast.· Accomplished substantial increases in both ratings and story count by identifying and developing top-quality stories.· Restructured comprehensive newscast system to achieve improved brand consistency, greater emphasis on local news, and optimized show aesthetics.

I produce the 10pm newscast. I realized my last job didn't make me happy, so I took a step back to rediscover why I got into this business in the first place. It's the best decision I've ever made!

I'm in charge of a 4 and a half hour morning news show and a 1 hour midday news show. I am responsible for creating content, developing ideas, booking guests, writing stories and identifying potential stories. I manage a staff of 30.. helping them learn how to put on a better show and grow in thier positions.The show is an intereractive, viewer-friendly format that combines both hard and light news, along with interesting segments, and fun!

Produced every newscast during my time at Fox 29. My main position was producing the 5am.. the kick-off hour to Good Day Philadelphia. I overhauled the newscast and added many interactive elements. I doubled the ratings while I line produced the hour.In addition, I created, wrote, field and line produced several half hour specials.I also learned the art of negotiation.. getting the best from people at an obscene hour of the morning...

Produced "Money Matters Today".. a business-related show dealing with topics ranging from workplace issues.. to investing.. to consumer news. I booked guests, built rundowns, and came up with creative ways to execute complicated ideas.