Lalatendu Parida

Lalatendu Parida Email and Phone Number

Marketing Operations and Digital Marketing at Sierra Circuits @ Sierra Circuits
sunnyvale, california, united states
Lalatendu Parida's Location
Bengaluru, Karnataka, India, India
Lalatendu Parida's Contact Details

Lalatendu Parida personal email

About Lalatendu Parida

As a Marketing Operations and Digital Marketing Specialist at Sierra Circuits, I leverage my 13+ years of experience and certifications in Google Adword, Google Analytics, and HubSpot Inbound to plan, execute, and optimize online advertising campaigns for the leading printed circuit board manufacturer in the US. I apply the principles of marketing, advertising, search engine optimization, consumer demographic research, and keyword utilization to increase brand awareness, generate leads, and drive conversions.In addition to my full-time role at Sierra Circuits, I also work as a Digital Marketing Consultant at SKYDREAM - Consulting Company, where I manage and execute multiple SEO campaigns for clients of varying complexity and industry. I provide SEO expertise for keyword research, reporting, linking campaigns, conversion goals, on-page optimization, social media, local search, image and video optimization, digital asset optimization, and mobile search. I also write engaging and persuasive content for email, collateral, landing pages, and blogs, and use marketing automation tools such as Pardot, Hubspot, and Marketo to streamline and track the campaigns. My passion is to help businesses grow online by creating and implementing effective digital marketing strategies.

Lalatendu Parida's Current Company Details
Sierra Circuits

Sierra Circuits

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Marketing Operations and Digital Marketing at Sierra Circuits
sunnyvale, california, united states
Website:
protoexpress.com
Employees:
284
Lalatendu Parida Work Experience Details
  • Sierra Circuits
    Marketing Operations And Digital Marketing Specialist
    Sierra Circuits May 2019 - Present
    Bengaluru Area, India
  • Skydream - Consulting Company
    Digital Marketing Consultant
    Skydream - Consulting Company Dec 2014 - Present
    Bengaluru Area, India
    Plan, manage, and execute multiple SEO campaigns, which includes account setup, strategy development, organization, and management with minimal to no supervision necessary-Provide SEO expertise for keyword research, reporting, linking campaigns, conversion goals, on-page optimization, social media, local search, image and video optimization, digital asset optimization, and mobile search for clients of easy to average difficulty-Execute tactical and strategic deliverables around link building, content development, site analysis and other practices, and teaching / coordinating similar activities with SEO Coordinators-Manage day-to-day communication with client contact for all things SEO, including best practices, presentation decks and assisting with strategy plans, in conjunction with other channels and team members-Perform analysis on key performance indicators and make recommendations based on to-date performance-Monitor trends on SEO best practices and techniques to ensure top website ranking and identify new opportunities, proactively research SEO issues and formulate solutionsSpecialties: Search Engine Optimization, Google Analytics, Google Adwords, Social Media, Marketing and Advertising Expertise, Digital Marketing, Creativity, Leadership, Networking, Branding Expertise and Teamwork Building
  • Quartiz Software
    Research Analyst
    Quartiz Software Oct 2013 - Nov 2014
    Bengaluru Area, India
    Marketing , Campaign Planning and Execution, Campaign Analytic and Tracking, Cohort Marketing, Content writing for Email, Collateral, Landing pages, Blogs. Market Research, Email Campaigns, Email Campaign tools (Zoho campaign, Exacttarget)Marketing Automation Tools (Pardot, Hubspot, Marketo)Lead Generation, Handling CRM (ZOHO, SalesForce.com)Specialties: Extensive planning and execution of Email Sales Campaign.Increased ROI through Emailing and online campaigns.Writing content for business needs.Social Media analytic and Listening tools.Industry Research (Carried out extensive research on IT Services industry using different online databanks like Hoovers, Manta, Jigsaw, Zoominfo,Lead411,Perfect lead)Selecting the most appropriate research methodology and techniquesProviding prospect client database to Sales teamHandling primary & secondary research activities.Designing qualitative research plans.
  • Reliance Communications
    Accounts Manager
    Reliance Communications Aug 2012 - Jun 2013
    Bengaluru Area, India
    Business Development:• Analysing business potential and implementing plans to drive sales, supplementing turnover and achieving desired targets.• Designing & implementing marketing activities for enhancing brand visibility / coverage & reach.• Building brand focus in conjunction with operational requirements. Account Management• Interfacing with Individuals / Customers / Clients for ascertaining requirements, making presentations and delivering need based product solutions. Ensuring speedy resolution of queries & grievances to maximize client/customer satisfaction levels and maintaining excellent relations with clients/customers to generate avenues for further business. Key Deliverables• Mapping of Corporate Accounts.• To design the sales channel for reaching the exact target market systematically and on time to ensure achievement of the sales targets.• To collect data about the existing service provider, building relation with the customer and trying to get the business from that set of accounts..• To participate in launching of products and once launched have to keep continuous track of the market response on the product there by coming up with proper strategies to modify product features if required to realize the product business plan.
  • Bharti Airtel Ltd.
    Senior Marketing Executive
    Bharti Airtel Ltd. Jun 2010 - Jul 2012
    Bengaluru Area, India

Lalatendu Parida Skills

Team Management Management Crm Business Development Mis Pre Sales Key Account Management Leadership Sales Operations Business Analysis Telecommunications Vendor Management Competitive Analysis Talent Acquisition Business Strategy Digital Marketing Seo Optimization Strategies Cpm Google Adwords Keyword Research Social Media Marketing Ppc Cpc Google Analytics Product Management Market Research Sem Employee Engagement Screening Business Intelligence Lead Generation Salesforce.com Online Advertising Marketing Email Marketing Marketing Research B2b Cold Calling Sales

Lalatendu Parida Education Details

  • Ravenshaw University
    Ravenshaw University
    Bachelor’S Degree
  • Ravenshaw Junior College
    Ravenshaw Junior College
    Art/Art Studies, General Political Science
  • Balunkeswra  Bidyapitha
    Balunkeswra Bidyapitha

Frequently Asked Questions about Lalatendu Parida

What company does Lalatendu Parida work for?

Lalatendu Parida works for Sierra Circuits

What is Lalatendu Parida's role at the current company?

Lalatendu Parida's current role is Marketing Operations and Digital Marketing at Sierra Circuits.

What is Lalatendu Parida's email address?

Lalatendu Parida's email address is ki****@****ail.com

What schools did Lalatendu Parida attend?

Lalatendu Parida attended Punjab Technical University, Ravenshaw University, Ravenshaw Junior College, Balunkeswra Bidyapitha.

What skills is Lalatendu Parida known for?

Lalatendu Parida has skills like Team Management, Management, Crm, Business Development, Mis, Pre Sales, Key Account Management, Leadership, Sales Operations, Business Analysis, Telecommunications, Vendor Management.

Who are Lalatendu Parida's colleagues?

Lalatendu Parida's colleagues are Kimberly Lerma, Sadanand Naik, Tuyen Nguyen, Akshay Darde, Rahul Shashikanth, Mandy Monzon, Angel Rocha.

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