Leading top global luxury, finance and tech accounts for full-funnel strategy and experiential campaigns.- Brand experiences- Integrated brand campaigns- Customer engagements- Employee Engagements- PR and word-of-mouth marketing

Brand experiences - in real life, virtual, hybridIntegrated Brand Campaign and Brand ActsEmployee EngagementDigital TransformationBroadcast DesignSponsorshipHealthcare Marketing

• Curated and implemented cross-border digital marketing strategies and campaigns by incorporating integrative social means, incl. WeChat, Weibo, KOLs, and media partnership in China• Built and maintained trusted advisor relationship with globally renowned key accounts, especially under the beauty and retail• Continuously boosted incremental revenue from key accounts by turning corresponding social metrics, insights and best practices into actionable market strategies• Expanded the company’s service scope to mar-tech & data driven development, such as O2O redemption digital solutions, social CRM system, WeChat Mini Programs etc.

• Assisted the founding of RollAngle’s sister company – WeMine, a tech startup specialized in developing marketing tools on WeChat• Conducted competitive analysis and proposed company positioning for WeMine• Built business plan and financial forecast for investors pitching • Created company materials, including website, brochure, presentation deck and video and case studies, from wireframe to actual copies with other team members• Arranged and presented in investor pitch meetings along with other co-founders

• Managed multiple marketing consulting projects with startups, which involves conducting comprehensive market research, competitive analysis, market evaluation, marketing strategies formulation and recommendation• Led client pitching sessions and follow-up • Supervised Facebook and WeChat marketing direction and content creation for clients on hand• Took part in talent recruitment, i.e. screening candidates, conducting interviews, and candidate selection

• Developed, implemented, and managed digital marketing (Facebook and WeChat in specific) strategies and content for various SME clients across different industries simultaneously• Managed multiple marketing as well as digital development projects for MNC clients, i.e. Christie’s and Infinitus (HK)• Assisted marketing director with client pitching and follow-up• Formulated Facebook ad strategy, i.e. targeting, budgeting, and bidding control utilizing Facebook Business Manager• Created RollAngle’s marketing materials, including website copies, graphic direction, and pitch decks

• Developed and refined content and graphics for publication on Govsphere’s websites, apps and promotional materials• Coordinated with management team to write case studies highlighting successful Govsphere projects with government agencies, including U.S Department of Defense, the National Guard Bureau, and the Federal Bureau of Investigation• Created drafts of press releases and assist with dissemination across multiple news sources• Developed, refined and updated Govsphere social media communications tools, including Facebook page and the Govsphere Twitter feed.

• Assisted PR consultants and director to organize events and press conferences for Toys“R”Us, LensCrafters, Cafédirect and Cityplaza• Wrote and translated press releases, fact sheets and other promotional materials• Calculated advertisement value and composed media coverage reports• Searched and consolidated online clippings

• Assisted marketing director to conduct market research on 50 high-profile potential developers• Utilized Adobe Design Suite to design and compose advertising leaflets and company portfolio• Created graphical diagrams and built site models in order to develop the firm’s architectural projects• Managed office operations to increase the efficiency of the firm’s working environment