Lynette Alcorn Email & Phone Number

Austin, TX, US

Austin, Texas, United States

• Led a team of 4-9 (at various times) to drive compelling branding initiatives that modernized the brand for national audiences. Spearheaded a comprehensive rebranding overhaul, internal online hub, and new DAM system..
• Revolutionized asset management for increased productivity across multidisciplinary teams. Designed templates and branded material that strengthened brand recognition and trust among stakeholders.
• Championed inclusive design for new image assets, logos, web assets, social media content, email marketing collateral, event promo, print materials, client inserts, brochures, annual reports and more.
• Oversaw large project lifecycles from conception to delivery through Asana, monitoring assignment progress and managing production according to each team member’s strengths. Reduced project turnaround by 15%.
• Mentored and guided a team of junior designers to uphold high-level output.
• Volunteered for the Diversity, Equity and Inclusion Council to enhance communication and advocate for underrepresented demographics.

Austin

• Led a team of 6 in the production of 14 lending association reports and patronage/dividend projects, ensuring on-time delivery and high-caliber quality.
• Managed production, design, rebranding and art direction for the award-winning, Landscapes Magazine, including print vendor relations.
• Modernized the 100-year-old branding for Farm Credit Bank of Texas, bringing a fresh take while maintaining the brand’s recognizability and reputation.
• Coordinated client services, maintaining a 95% satisfaction rate through collaborative communication.
• Crafted compelling social media graphics and web assets for the bank’s four main channels to improve brand awareness, reach and stakeholder engagement.
• Directed presentations for annual meetings, workshops and corporate communications.

Austin, Texas Area

• Served as a point-of-contact for external vendors, lending association clients, bank employees, partners, cross-functional teams and junior designers. Synchronized team efforts to ensure the highest quality output of.
• Supported a team of 5 in analyzing, researching and building the social media marketing strategy. Through data-driven insights and KPI advisement, LinkedIn became the most engaged and followed channel in our media stack.
• Worked closely with a bank Microsoft Infopath expert to develop a marketing and communication projects intake form. Organized regular meetings to strategize project game plans, schedules, scope and logistical details..
• Managed production and asset creation for the banks’ 16 lending association annual reports, bank and district annual reports, and the award-winning tri-annual Landscapes Magazine (15+ versions).
• Contributed to copywriting and messaging strategy within various projects and improved asset communication.
• Provided art direction to designers and contractors, empowering teams to manage complex projects within the scope of Farm Credit Bank of Texas’ brand guidelines.

Austin, Texas Area

Orchestrated prepress readiness for customer electronic files at a high-end printing company. Designed and optimized newsletters, magazines, books, brochures, logos, etc., and other publications. Copy Craft Printers purchased Capital Printing (2005) and assumed the Capital Printing name (in Austin).

Austin, Texas, United States

Best Printing was the predecessor of Copy Craft Printers. Similar description of duties as above.

Seattle, Washington, United States

Art director of Amazing Heroes monthly magazine: black-and-white magazine with color cover; circulation 10K; led design and layout; coordinated production staff; handled art submissions and correspondence.

Bfa, Advertising Art

Activities and Societies: Cardinal KeyPhillips University was located in Enid, OK

Art