Laleanne Stanbery Email & Phone Number

Greater Los Angeles Area

El Segundo, CA

• Oversee program operations & client services on Toyota and Lexus accounts
• Director of activation strategy for the Lexus Motorsports program and event activations at all IMSA races.
• Support executive leadership in the procurement of new business and development of sales strategy
• Operations lead for the Toyota Ever-Better Expedition ($30MM) – North American leg of Toyota's Five Continents Driving Project - a global initiative designed to support and unite Toyota’s 330,000 worldwide team members.
• Oversaw program operations across activation, documentation, events, and logistics teams made up of over 30 individuals. As communications lead, facilitated direction between Toyota Motor Corporation and Toyota's North.

• Developed co-marketing and sponsorship deals delivering over $100MM in value to the Toyota brand across retail, fitness, entertainment, and academia brands across a period of eight years. Partnerships include BASS.
• Managed sponsorships of elite professional athletes in the triathlon & professional angling sports and forged opportunities for organic brand/product integration. Athletes included: Amy Purdy, Andy Potts, Hunter.
• Managed strategy & activation of Toyota’s national experiential footprint for multi-million dollar programs
• Extensive integrated marketing experience with the creation of brand partnerships that incorporated innovative event experiences and full-scale media brand integration. Past successes: Oprah’s Life You Want Tour, ESPNW.
• Extensive knowledge & experience in lifestyle marketing partnerships including large scale music festivals and action sports industry. Programs include: Brooks & Dunn Tour, Stagecoach, Outside Lands, Red Bull, Dew.
• Ownership of over $20MM marketing budgets

• Aligned experiential strategy against Toyota’s consumer touchpoints across digital, social, SEO & CRM to drive consumers through purchase funnel
• Directly responsible for $6MM marketing budget for Heartland/Outdoor market vertical
• Organized and implemented efficient data collection process to effectively evaluate program successes
• Developed and assessed target specific strategic marketing plans for the Trucks/SUVs lineup

• Managed $200MM integrated launch for Toyota Tundra that won the Gold Effie – Automotive, Vehicles Category.
• Responsible for Toyota SUVs/Trucks and Engagement Marketing accounts
• Developed point of sales messaging from National Advertising brief to ensure consistency in message across ATL media to dealer touchpoints
• Responsible for all national media allocations for the Trucks/SUVs brands
• Assisted in maintaining $20MM advertising budget
• Developed client presentations & keynotes to sell in go-to-market plans

• Strategic Communications & Planning department experience in developing full go‐to‐market plans and strategies
• Created two new‐vehicle youth launch campaigns for Toyota Yaris & FJ Cruiser
• Developed communication strategy briefs, SWOT analysis, market research analysis and managed creative ideation process
• Coordinated research and evaluation for new competitive advertising tracking vendor

• Produced and optimized all content on the Biola University undergraduate website focused on marketing the university to prospective undergrads
• First to develop Undergraduate Web Journals, the archetype blogging program which utilized marketing initiatives to provide an inside-look at university life through the eyes of current students, which successfully.
• Marketing research tasks included user testing, focus groups, customer feedback, and surveys

Education record

Ba, Communications & Business Marketing, Cum Laude

Activities and Societies: Director of PR/Advertising – Biola University Film Festival, Biola Students Diversity Board, and Biola London.