Born in Istanbul, Turkey, Lale’s design journey took root in her family's fashion business, inspiring a passion that led her to Boston University and later to New York. Upon graduating, she forged a career in Sustainability, Diversity, Inclusion, and Equity Consultation, and helped launch the sustainable women's knitwear brand, Knitss.Lale launched Normal in 2020, documenting and sharing her interior design journey with her Brooklyn home on a large scale. This endeavor quickly transformed into a thriving brand, interior design studio, and community with over 100K followers.Today, Lale splits her time between LA and NYC, leading interior design projects, organizing large-scale estate sales, and producing highly-anticipated curated markets, establishing herself as a prominent figure in the secondhand marketplace industry.