Leila La Email & Phone Number

Carnegie, Vic, Au

Melbourne, Victoria, Australia

In my role as a Digital Marketing Coordinator, I take ownership of managing and optimizing digital media campaigns across various platforms, ensuring top performance and driving business outcomes. My focus is on delivering data-driven insights and implementing strategies that align with client goals.Digital Media:Lead the implementation, optimization, and reporting of digital media campaigns across platforms like Google Ads, Meta Business Manager, etc.Collaborate with the… Show more In my role as a Digital Marketing Coordinator, I take ownership of managing and optimizing digital media campaigns across various platforms, ensuring top performance and driving business outcomes. My focus is on delivering data-driven insights and implementing strategies that align with client goals.Digital Media:Lead the implementation, optimization, and reporting of digital media campaigns across platforms like Google Ads, Meta Business Manager, etc.Collaborate with the Digital Account Manager to create integrated marketing campaigns aligned with media and communication strategies.Utilize proprietary and third-party tools to derive insights from analytics, trends, and competitor behavior.Account Service:Manage internal briefings and ensure all media activity is aligned with client objectives.Oversee the collation and delivery of activation deliverables, including approved media plans and creative materials.Ensure financial accuracy, staying within budget, and following quality assurance processes.Collaborate cross-functionally with the LF Creative Studio, LF Enterprise & Tech, and SEO teams to deliver innovative, effective solutions.Client Service:Participate in client meetings (WIPs), helping define and optimize trackable goals that align with client business needs.Maintain consistent, detailed reporting for all campaigns and support the Digital Manager in delivering exceptional client service. Show less

Armadale, Victoria, Australia

Provides welcoming, authentic and personalised service to our customers to achieve all customer service and sales targetsImplements CRM and omnichannel marketing strategiesEnsures standards of visual merchandising and store presentation are met Utilises exceptional people skills to facilitate a collaborative working environment with team members

Melbourne, Victoria, Australia

Experienced in driving business growth through effective social media marketing strategies, I excel at establishing and expanding the company's online presence across prominent digital platforms including Instagram, Facebook, TikTok, and YouTube. With a focus on delivering tangible results, I curate strategic content that aligns with the company's objectives while optimising production costs. By staying up-to-date with current social media trends, understanding core business goals, and… Show more Experienced in driving business growth through effective social media marketing strategies, I excel at establishing and expanding the company's online presence across prominent digital platforms including Instagram, Facebook, TikTok, and YouTube. With a focus on delivering tangible results, I curate strategic content that aligns with the company's objectives while optimising production costs. By staying up-to-date with current social media trends, understanding core business goals, and generating unique content ideas, I drive successful content ideation and production processes.To streamline content creation efforts, I have developed and implemented a comprehensive social media planning system. This includes the creation of a Production Calendar, Marketing Calendar, Content Schedule, and Advertisement Concepts, facilitating efficient content curation and scheduling.An integral part of my role involves effective communication and collaboration with cross-functional teams, actively seeking their feedback and incorporating their insights into the proposed content ideas.Furthermore, I continually conduct competitor analysis to stay informed about the latest digital and e-commerce trends, marketing technologies, branding strategies, analytics tools, and customer experience enhancements. With a strong focus on driving growth and maximising impact, I am dedicated to leveraging my expertise in social media marketing to support the success of the company. Show less

Parkville, Victoria, Australia

- Helps conduct a literature review for a thesis on how media representations of older women might affect their overall health & well-being.- Develops a dissemination strategy for the NARI Social Gerontology division.- Assists in classifying information and text screening- Participates in designing communication strategies for research results dissemination

Melbourne

- Works and negotiates with different sponsors to fund events and programs for MVISC- Plans marketing campaign to reach out to Vietnamese students at Monash University and Melbourne. - Produces videos, photos, and content to implement social media campaign to promote MVISC's events.- Coordinates non-for-profit events for the Vietnamese student communities.

Melbourne, Victoria, Australia

- Schedules project timelines and progress and manages key stakeholders- Coordinates 5 small to medium-sized events per year- Organises venues, catering, lighting, and other facilities for each event- Prepares event risk management plans and other paperwork related.

Melbourne, Victoria, Australia

Master'S Degree, Communications And Media Studies, 3.8/4

Activities and Societies: - President of Monash Vietnamese International Student Club. Studies and research contemporary media extensively.

Bachelor'S Degree, Communication And Media Studies, 3.5/4

Activities and Societies: Event Coordinator of Monash Vietnamese International Student Club (2020 - 2021)