Lalit Mohan

Lalit Mohan Email and Phone Number

Digital Marketer, 10yr Media Planning, Buying & Operation on Digital Media Platforms | Ex- India Today | Ex- mangoDATA | Ex- HT, Talks about #gtm, #analytics, #programmatic, #mediaplanning, and #digitaladvertising @ Crescent Group
gurgaon, haryana, india
Lalit Mohan's Location
Delhi, India, India
Lalit Mohan's Contact Details

Lalit Mohan work email

Lalit Mohan personal email

n/a
About Lalit Mohan

Digital Marketer with 10 years of experience in planning, buying, and operation across various roles in both agencies and startups.I’m a Digital marketing professional who has worked with brands like Jaquar, IndiGo Airlines, Patanjali, Aaj Tak, India Today, Canon, Dabur, Intex, Hindustan Times, Max Healthcare, Cleartrip and other clients. Strong analytical and problem-solving skills to provide result-oriented integrated marketing communication solutions. Proven record in building enduring client relationships, giving the right digital solutions, and achieving goals successfully. Specialties: Strategic Media planning & buying, campaign Management, Ad Operation, Programmatic Advertising, Consumer Insights, Analytics, and Native Ad.

Lalit Mohan's Current Company Details
Crescent Group

Crescent Group

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Digital Marketer, 10yr Media Planning, Buying & Operation on Digital Media Platforms | Ex- India Today | Ex- mangoDATA | Ex- HT, Talks about #gtm, #analytics, #programmatic, #mediaplanning, and #digitaladvertising
gurgaon, haryana, india
Website:
crescentgroup.in
Employees:
37
Lalit Mohan Work Experience Details
  • Crescent Group
    Sr. Media Manager
    Crescent Group Jul 2022 - Present
    Gurugram, Haryana, India
    Worked with some major Advertisers – Jaquar, Artize, Essco, IndiGo Airlines, Century Prowud, Canon, Maspar, ZeyaScope of Work:•Head Digital Media Operation•Strategic Media Planning & Buying •OTT Integration•Forecasting future trends for ongoing campaigns.•Find out Opportunities to increase revenue.
  • India Today
    Marketing Manager
    India Today Jun 2021 - Jun 2022
    Noida, Uttar Pradesh, India
    Worked with India Today Group like: AajTak, India Today, Business Today, GNT TV, AajTak Bangla, India Today Malayalam. Also worked with analytical tools like: ComScore, CrowdTangle, YouTube Studio, SEMRUSH, Google AnalyticsScope of Work:•Paid Digital campaign•Strategic Planning and Research•Analytics
  • Mangodata
    Sr. Manager - Media Operation
    Mangodata Dec 2019 - Jun 2021
    Gurugram, Haryana, India
    Worked with some major Domestic Advertisers - Patanjali, IndiGo Airlines, Jaquar Lighting, Khelo India, Century Prowud, Cisco, Datsun, Nissan, Renault, Ashiana Homes, DavaIndia, Ferit Cricket Bash etc.Worked with some major International Advertisers Seiko, Tasmania Tourism, Hilton, Wacom, SIFA, Ngee Poly, Animax TW, True Fitness, The Art House, Prada, Miu Miu, Singapore Maritime Port, Eversoft, A Star, Singapore HDB, Acer, IRAS, Lindt, SIM etc.Scope of Work:•Supervise & monitor closely the performance, hence complete delivery as per the Campaign Goals.•Media Planning & Buying (as per the Objective & thereby suggesting the best plan suiting their end Goal).•Campaign structuring, monitoring and reporting.•Forecasting future trends for ongoing campaigns.•Find out Opportunities to increase revenue.•Creating and Managing Paid Campaigns on Google Adwords, Facebook, DBM, Bing Ad & Third Party mediums.•Day-to-day campaign optimisation in Search, Contextual, Display, YouTube, Mobile, FB. •Detailed analysis for campaigns. •Campaign KRA and performance review with client •Managing accounts independently and responsible for deliveries or performance
  • Mangodata
    Manager - Media Operation
    Mangodata Apr 2017 - Dec 2019
    Gurugram, Haryana, India
  • Mango Data
    Assistant Manager - Media Operations
    Mango Data May 2016 - Apr 2017
    Gurgaon, India
  • Ht Media Ltd
    Sr. Account Executive (Digital Advertising)
    Ht Media Ltd Jun 2013 - Apr 2016
    Gurgaon, India
    Worked with some major Domestic Advertisers – Cleartrip, IndiGo Airlines, Dabur, Intex Technology, Ease My Trip, Max Healthcare, Apollo Hospital, Centuryply, FlipkartWorked with some major International Advertisers – Middlesex University, Newzealand TourismScope of Work:•Account Management•Media operations•Media Planning & Buying•Search Engine Marketing (SEM) & PPC campaigns (such as Google AdWords, DBM, Bing, Facebook) planning, execution and management•Remarketing•Google Analytics•Search, Display, Video, UAC, SDC, App installs campaign•Gmail Sponsored Promotions
  • Webitude
    It Manager
    Webitude Jan 2013 - May 2013
    Gurgaon, India
  • Ddb Mudra Group
    It Engineer
    Ddb Mudra Group Nov 2010 - Dec 2012
    Delhi, India
  • S. P.Computer
    It Support Engineer
    S. P.Computer Jan 2007 - Aug 2009
    Delhi, India
  • Multi Computer System & Services
    It Support Engineer
    Multi Computer System & Services Jan 2006 - Dec 2006
    Delhi, India

Lalit Mohan Education Details

Frequently Asked Questions about Lalit Mohan

What company does Lalit Mohan work for?

Lalit Mohan works for Crescent Group

What is Lalit Mohan's role at the current company?

Lalit Mohan's current role is Digital Marketer, 10yr Media Planning, Buying & Operation on Digital Media Platforms | Ex- India Today | Ex- mangoDATA | Ex- HT, Talks about #gtm, #analytics, #programmatic, #mediaplanning, and #digitaladvertising.

What is Lalit Mohan's email address?

Lalit Mohan's email address is la****@****roup.in

What schools did Lalit Mohan attend?

Lalit Mohan attended Delhi University, Pick Point Infotech, Centre For Development Of Advanced Computing, Excel Net Computer.

Who are Lalit Mohan's colleagues?

Lalit Mohan's colleagues are Siddhanth Sharma, Mahesh Nannam, Brij Khungar, Numa M Thapliyal, Rohit Gurwal, Aman Sharma, Chandrika Rao.

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