Lalit Patil Email and Phone Number

▪ Product Manager responsible for a Product on Finance Category on the Marketplace Platform▪ Market Study, Benchmarking and defining strategies for Platform Development▪ Requirement gathering, elicitation, solution discussion and closure with multiple stakeholders including Legal, Compliance, Risk and Operations▪ Defining Project Objectives and Systems Scopes via Business Requirement Document (BRD) & Functional Requirement Document (FRD), Wireframe and VDs Preparation▪ Epic, Features and User Story writing with Logics, Validations and Scenarios▪ User Acceptance Testing (UAT), Bug Identification and Production Sanity▪ Business and Technical Support, System Issue identification and Resolution▪ KPI Creation and Monitoring, MIS Reports and Dashboards▪ Salesforce – Masters, Objects, Fields, Validations, API, ETL▪ MS Azure, JIRA, Power BI, MS Excel▪ MS PowerPoint, Figma, Draw.io

• Responsible for Marketing, Communication and Business Growth Strategy for 146 braches within the region.• Communication and Promotional campaigns such as Trade Show & Expos, Auto Advertisement, Push Campaigns for new products launch, product awarenes and business growth.• Developing and maintaining relations with Corporate Clients, Government Departments & Institutions and B2B Business Partners.• Analysis of campaign data (using Power BI & Excel), monitoring business performance and reporting.• Guiding and planning for the branches to assist them achieve their set targets.• Knowledge of Banking Domain, Retail Banking Products, Wealth Products.

Greaves Cotton Ltd., is one of the most diversified engineering companies in India with core competencies in diesel/petrol engines, farm equipment and generator sets.• Part of Greaves Spares division.• Field study of 2W-After Market Business which revolved around all Marketing Activities and Schemes being carried out by Greaves and its Competitors.• Data driven reporting for what can be improved, adapted and implemented for Branding and Promotion.• Co-ordinating between the internal marketing team and external media agencies.• To prepare POS Material such as Posters, Printed & Online Product Price Catalogue etc.• Involved in projects which included App for Product Catalogue, Van Advertisement Campaign and Mechanic-Retailer Loyalty Program.

Knight Motion Media is creative agency that provides services such as Online-Offline advertising, Motion graphic designs, Video advertising and Consultation services for all advertisement needs.• Part of Business Development team.• Prospecting and Lead Generation for B2B Corporate Clients.• Connecting the potential clients with management executives for the initial client meeting and ultimately contributing to sales.• Contribution towards overall Marketing Campaign Design through key inputs of ideas and creative suggestions.

ED Cell at PUMBA is responsible for developing a sustained platform that supports students of PUMBA in starting up; showcasing their skill and structuring their thoughts in the less explored field of entrepreneurship & thereby realizing their ideas and converting them to reality.ED Cell publishes its bi annual magazine EMBARK, focusing on emerging startup owners, articles from students and faculty.In addition to above, Cell organizes various events promoting entrepreneurial culture, such as• E-Day• YUKTI• Startup Talk• Start Your Company (SYC)In 2018, ED- Cell also joined hands with Incubation Centre of SP Pune University

Bekaert is Global Leader in steel wire technology. Transforming steel wire as per the needed application and advanced coating know-how is its core strength.• I was part of Group Business Development Team which is responsible for looking new business opportunities worldwide.• Under the same objective my work was focused on Indian Mattress Industry and then specifically for Spring Mattresses being steel spring/coil at its core, as potential business opportunity.• MARKET MAPPING of Existing Players in the Industry from vendors to manufacturers.• Complete Market Research which included PRIMARY as well as SECONDARY data collection and ANALYSIS for Indian Mattress Industry with Porter's Five Forces Model, SWOT.• Interviewed the Top Management of Top 10 Mattress Manufacturers in India as well as many others from Unorganized sector.• Study of Complete Value Chain, Pricing and Cost Analysis, Industry Trends at Present and Future etc.• Customer Survey and Perception Study about Modern and Traditional Mattresses.• Attended India Mattress Tech Expo organized by ISPF and IPUA.