Lalith Kumar Email & Phone Number

India

India

- Collaborated closely with founders and the CTO in brainstorming sessions to define the product vision, strategy, and roadmap, ensuring alignment with business goals.- Developed detailed user personas and analyzed Google Analytics data to propose effective marketing strategies, contributing to a significant growth in user base to 25,000.- Led the development of the Minimum Viable Product (MVP), managing a team of four and coordinating with freelancers to ensure timely delivery and quality.- Provided strategic insights to founders and conducted comprehensive competitor analyses, which were pivotal in achieving a Total Addressable Market (TAM) of $400 billion.- Enhanced project efficiency by 15% and reduced time-to-market by effectively coordinating with cross-functional teams.- Continuously monitored market trends, user feedback, and competitor activities to inform product decisions, resulting in a 50% expansion of the user base.- Designed and executed a data-driven marketing strategy for Travana, generating 50,000 social media impressions and increasing the user base to 5,500 without a dedicated marketing budget.- Led market analysis and feature design for Travana's version 3.0, achieving a 50% increase in user base and significantly boosting engagement within the target demographic.- Ensured successful product delivery through close collaboration with engineering, design, and marketing teams, maintaining alignment across all departments.

India

India