• Gujarat Weekly is a qualitative community newspaper that targets the fastest growing South Asian market with more local, and community news. With a weekly print run of 10,000 copies, it is distributed free of cost to over 350 outlets all over the Greater Toronto Area. Gujarat Weekly is able to reach the upscale Gujarati market in a definite manner. Our readers have consistently complimented us for our qualitative newspaper and relevant news.• Successfully audited by the Canadian Media Circulation Audit (CMCA) and awarded ‘Best Editorial, Concept and Visual Presentation’ by the National Ethnic Press and Media Council of Canada.• Create awareness and educate the community through messages and news published in Gujarat Weekly.• Actively attend and participate in events such as ‘Vibrant Gujarat’ in 2017 – a delegation from Canada to India.

• Hosting, planning, and managing qualitative events that cater to all age groups through ‘Hum Lalitkala Munch’ with the objective of bringing the South Asian community together under one roof.• Actively organize a vast number of musical shows, boat cruises, talent shows, dramas from India that feature well-known celebrities, and many more such events.

• Consistently helping new immigrants and students in all the aspects to settle down in their new life in Canada. • Working together to help ensure that the future generations continue our efforts to further develop and strengthen our community.Actively engaged in helping the Ontario PC Party during the last Ontario election.

• Lead the ‘Brahmin’ community of Ontario with various cultural and social activities throughout the year that involve all age groups.

• Managing the total customer interface ensuring an on-going development and profitable growth for the food categories.• Leading and participating in the development of the company's annual planning process for the designated categories. Formulating plans to obtain agreed listings, retail pricing, distribution and shelf positioning. Evaluating customer tactics, plan implementation & recommendations to improve for the future.• Maximizing sales results at the lowest cost by applying effective sales/marketing strategies, effectively negotiating trade promotions, and demonstrating effective budget management. This includes implementation of tactics that are developed through a shared planning process with fellow account teams, brand, trade marketing, supply chain and field sales, managing account spending efficiently and delivering targets within allocated budgets.• Maintaining excellent trade relations and customer support for our brands through effective execution of brand strategy in combination with complete understanding of the customer’s unique needs and the marketplace conditions.

• Achieved profitability and over-exceeded sales expectations; increased sales revenue from $50,000 to $3 Million by 5 years.• Established and developed 40 key accounts with “Big Box” retailers as Grand & Toy, Staples and small to mid-size shops as Buck or Two, 99 cent Store, Dollar Tiger in areas such as Hamilton, Ajax, Pickering, Waterloo, Barrie and etc. • Hired, trained and led a team of 3 Sales Representatives within the GTA region. • Played a key role in increasing retention as well as satisfaction rates. • Handled client relationship management functions, which included promoting enduring relationships with a diverse clientele. • Conducted market research, identified emerging market trends, and introduced marketing strategies. • Qualified leads; assessed needs and recommended solutions; negotiated and implemented pricing.

• Served the business community and helped build relationships between India and Canada. • Organized “Swarnim Gujarat,” a cultural and business show in May 2010 that attracted over 10,000 people at the Toronto Congress Centre. This event included business seminars, promotion of the tourism industry, and several ‘food’ and ‘cultural’ stalls.

• Enthusiastically brought together all the Gujarati people of Canada closer together by promoting a common platform to support and maintain the cultural heritage of Gujarat, India. • Built up and centralized resources to create a stronger image of the individuals from Gujarat, Canada.

• Responsible for providing support and established long-term relationships with 3,000+ Retail clients. • Gained insight into client environment and culture with dialogue, interviews, site visits and developed content requirements and implementation/roll out strategies.• Recruited, trained and coached 8 Representatives. • Achieved a 170% improvement in client satisfaction by recommending the utilization of POS materials to stimulate sales, maintenance and increasing of shelf facing and racks and rotating of products. • Monitored and produced competitive analysis reports on market trends and activities. • Developed the sales of Pepsi Cola products, customer service and safe guarded the interest of the Pepsi Company. • Built a competitive edge through superior customer relationship and leveraged the stature.• Selling and executing all authorized products, packages as well as promotions. • Obtain bestselling position in the account, utilize point-of-sale materials to stimulate sales and maintain and increase shelf facings, and racks; clean shelving and racking; and rotate products.• Responsible for providing excellent service to assigned accounts; create and maintain goodwill with all customers.• Filling and rotating all shelves, displays and equipment to Pepsi-Cola Company standard• Worked closely with Pepsi delivery department to ensure effective service, and monitored and reported on competitive activity.• Completed required paperwork and processes in an accurate and timely manner.

• Accountable for entire territory including the overall customer satisfaction.• Built strategic alliances with teams that resulted in positive outcomes, developed new business opportunities with individual accounts within the territory support sales rep and the sales man in growing accounts, by selling new distribution and programs. • Managed the development of specific regional accounts, sold new products, equipment and merchandising techniques to existing customer base where opportunities are identified by Sales Rep.• Selling in authorization for products, packages and promotions to Regional Account.• Actively participated in problem solving meeting with territory colleagues, activated and monitored new account activation teams in towns.• Participated in the territory team meetings and helped in developing the area strategy for driving growth through new flavours, packs and channel initiatives.