Laliv Hadar

Laliv Hadar Email and Phone Number

VP Marketing & Brand at InVision Communications; Board Member American Marketing Association @ InVision Communications
Laliv Hadar's Location
San Francisco Bay Area, United States, United States
Laliv Hadar's Contact Details

Laliv Hadar work email

Laliv Hadar personal email

About Laliv Hadar

High performing B2B Sales & Marketing executive hailing from prominent media companies and high-profile, venture-backed start-ups. Successful track record crafting marketing communications, sales development and marketing programs that drive revenue for brands, building teams, and delivering results for Fortune 500 clients. Skilled at setting vision, partnering with all stakeholders, and operationalizing for outcomes. Broad industry relationships, successful leader, and proven people developer/mentor.Specialties: • Marketing Strategy & Sales Packaging• Product Marketing & Monetization Strategies• Corporate Marketing Communications• Digital & Cross-Platform Advertising• Sponsorships, Branded Content & Sales Marketing Programs• Strategic Accounts & Partnerships Management • Trade Marketing, Live Events & Custom Activations• Social, Community & Influencer Marketing• Vertical GTM Solutions (Entertainment, Games, CPG, Retail, Gaming, Tech & more) • Digital Ad Products Strategy & Packaging• Building & Growing Sales Support Teams Worldwide (US, EMEA, APAC) • Content Marketing & Demand Gen Tactics • Mobile Advertising• Data Insights & Research

Laliv Hadar's Current Company Details
InVision Communications

Invision Communications

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VP Marketing & Brand at InVision Communications; Board Member American Marketing Association
Laliv Hadar Work Experience Details
  • Invision Communications
    Vice President Marketing & Brand
    Invision Communications Aug 2019 - Present
    Walnut Creek, Ca, Us
    InVision Communications is a full-service audience engagement agency that moves people to action through integrated, connected experiences and strategic communications anchored in strategy, creativity and technology. We bring together strategy, creative, digital and production under one roof -- enabling us to design impactful, multi-touch campaigns and events for our clients. Founded in 1991, HQ'ed in the SF Bay Area, with offices in New York and Chicago. Clients include some the world’s most iconic brands such as Oracle, ServiceNow, Gartner, Dell, JD Power, Genentech, Microsoft, Square Enix, and Constellation.
  • American Marketing Association (Ama) San Francisco Chapter
    Board Member: Strategic Partnerships & Programming
    American Marketing Association (Ama) San Francisco Chapter 2019 - 2023
    San Francisco, Ca, Us
    Connecting Bay Area marketers with new ideas & forward-thinking approaches to marketing.
  • Sköna
    Advisory Board
    Sköna Dec 2017 - Jan 2020
    San Francisco, Ca, Us
    Helping the leadership team scale this B2B branding & creative agency boutique, navigating the digital ecosystem. Skona has a unique DNA -- rooted in Silicon Valley Tech expertise, coupled with a Scandinavian design aesthetic. A full service B2B creative & digital agency, Skona transforms tech companies into tech brands. Clients include Salesforce, NEA, Snowflake, Figure Eight (AI), MariaDB, and more!
  • Fandom
    Vice President Integrated Marketing & Sales Development
    Fandom Aug 2013 - Sep 2017
    San Francisco, Ca, Us
    Launched in 2006 by Wikipedia founder Jimmy Wales, Fandom (Wikia Inc.) is a massive entertainment fan site with over 360,000 fan communities and a global audience of 140 million monthly uniques. Lead Global B2B Marketing including core messaging, product marketing, revenue-generating sales/marketing programs, and sales support teams worldwide. Drove lead-generation, pre- and post-sales activity and deal teams for strategic marketing partnerships resulting in revenue growth of 50% YOY, and supporting global sales teams across the US, EMEA, and APAC. Built the global Sales Development team and revenue-generating initiatives. Scaled the post-sales Activation team- managing $20MM worth of strategic sales & content marketing partnerships annually. Hand picked to scale & manage the Media Planning team, best practices, and pricing strategy.
  • Babycenter
    Sales Development & Sales Marketing (Consultant)
    Babycenter Jan 2013 - Oct 2013
    New York, New York, Us
    BabyCenter is the world’s partner in parenting, providing moms everywhere with trusted advice from hundreds of experts around the globe, medical advisory board-approved information, friendship with other moms, and support at every stage of their child’s development. Crafted sales collateral, RFP/proposal support, client-centric sponsorship packages, sales research/insights.
  • Kontera
    Director Sales Marketing
    Kontera Oct 2009 - Nov 2012
    Foster City, California, Us
    ACQUIRED BY AMOBEE / SINGTEL Lead advertising Sales Marketing for a fast growing Sequoia Capital-backed company. Collaborated with sales and product development to craft revenue-generating offerings across contextual and display ad solutions. Lead core positioning and GTM materials to drive category growth in key verticals (CPG, Autos, Tech). Managed company-wide marketing tools, collateral, and third-party research.
  • Yahoo!
    Advertising Solutions Manager
    Yahoo! Oct 2003 - Dec 2008
    Sunnyvale, Ca, Us
    Planned and executed the ad & monetization strategy for select Yahoo! properties that resulted in consistent attainment of quarterly and annual revenue goals. Launched new advertising programs that steadily increased revenue stream. Teamed with Sales to drive new revenue for Fortune 500 brands.
  • Time Warner
    Global Marketing Solutions, Sr. Account Manager
    Time Warner 2002 - 2003
    New York, Ny, Us
    Selected to highly visible corporate marketing team established to capture AOL Time Warner merger synergies via the creation of cross-media advertising programs for Fortune 500 clients spanning online, print, and TV properties. Created integrated marketing programs for 3rd party alliances leveraging Time Warner/AOL’s assets and incorporating media, promotional, licensing, talent, PR/event, and retail components to meet specific advertiser objectives. Sales verticals: Technology, Wireless, CPG, and Financial Services.
  • Aol
    Senior Manager, Sales Strategy
    Aol 1999 - 2002
    New York, Ny, Us
    Created interactive promotional and media campaigns and marketable ad products leveraging AOL interactive properties to meet specific advertiser objectives resulting in over $30 million in revenue. Co-launched the AOL Buying Guides to Technology, which generated $10+ million in revenue, and was lauded as the most successful initiative of the year.

Laliv Hadar Skills

Marketing Communications Strategy Online Advertising Start Ups Crm Mobile Advertising Sales Presentations Marketing Strategy Interactive Marketing Marketing Digital Marketing Business Development Online Marketing Social Media Marketing Vertical Marketing Social Media Advertising Research Advertising Sales Management Market Research Product Management Sponsorship Program Development Product Development E Commerce Mobile Marketing Product Marketing Monetization Data Insights And Research Ad Exchanges Hebrew

Laliv Hadar Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Political Science

Frequently Asked Questions about Laliv Hadar

What company does Laliv Hadar work for?

Laliv Hadar works for Invision Communications

What is Laliv Hadar's role at the current company?

Laliv Hadar's current role is VP Marketing & Brand at InVision Communications; Board Member American Marketing Association.

What is Laliv Hadar's email address?

Laliv Hadar's email address is la****@****hoo.com

What is Laliv Hadar's direct phone number?

Laliv Hadar's direct phone number is +141529*****

What schools did Laliv Hadar attend?

Laliv Hadar attended University Of California, Berkeley.

What skills is Laliv Hadar known for?

Laliv Hadar has skills like Marketing Communications, Strategy, Online Advertising, Start Ups, Crm, Mobile Advertising, Sales Presentations, Marketing Strategy, Interactive Marketing, Marketing, Digital Marketing, Business Development.

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