As Marketing Manager at Fello, I lead key initiatives to drive market growth and enhance our digital presence. My responsibilities include:-Go-To-Market (GTM) Strategy: Developing and executing comprehensive GTM plans to ensure successful product launches and market entry.-Demand Generation: Designing and implementing targeted demand generation campaigns to attract and engage potential customers.-Performance Marketing: Managing and optimizing performance marketing activities across various channels to maximize ROI and drive conversions.-SEO Optimization: Leveraging SEO best practices to improve organic search rankings and increase website traffic.I collaborate with cross-functional teams to align marketing strategies with business objectives, continually analyzing data to refine and enhance our marketing efforts.

* Developed and executed successful go-to-market (GTM) strategies, collaborating cross-functionally to align marketing initiatives with sales objectives and drive demand generation* Implemented conversion-focused strategies and data-driven optimizations for paid search and display campaigns, resulting in increased ROI and improved campaign outcomes.* Collaborated with designers and copywriters to create engaging landing pages that enhanced user engagement and drove higher conversion rates for paid campaigns.* Conducted A/B and multivariate testing, along with user segmentation and reporting processes, to extract valuable insights and enhance campaign performance and user experience.* Owned the promotion of brand awareness, SEO strategy, technology assessment, link building, and analytics deployment, utilizing tools such as SEMrush, Spyfu, MOZ, Ahref, Ubersuggest, Google Keyword Planner & Webmaster, and Google Analytics.* Implemented an efficient lead handling process using HubSpot, defining life cycle stages, which optimized lead conversion rates and streamlined the sales funnel.* Achieved a substantial 30% month-over-month (MOM) increase in organic traffic by implementing SEO techniques, optimizing content, and strategically building links.* Demonstrated expertise in generating high-quality SQLs (Sales Qualified Leads) from various digital channels, ensuring a consistent flow of valuable leads for the sales team.* Led the development and execution of impactful Account-Based Marketing (ABM) campaigns, aligning marketing efforts with sales objectives to drive higher conversion rates and revenue growth.

In my role at Highradius i worked on the performance marketing initiatives and played a pivotal role in driving substantial growth for the company. My key contributions included:-Performance Marketing: Managed and optimized multi-channel advertising campaigns, including Google Ads, Microsoft Ads, LinkedIn Ads, and Facebook Ads, to enhance lead generation and conversion rates.-Account-Based Marketing (ABM): Executed ABM strategies using platforms such as 6Sense, RollWorks, HubSpot, and Salesforce to target high-value accounts and drive personalized engagement.-Growth Achievement: Contributed to a significant increase in Sales Qualified Leads (SQLs) by leveraging data-driven insights and optimizing marketing strategies, playing a critical role in the company’s growth journey.Collaborated closely with sales and marketing teams to align efforts, analyze performance metrics, and continuously refine strategies to meet and exceed business objectives.

Worked as a part of the B2C Digital Marketing team for Teletext Holidays is a British travel company, I wasresponsible for developing, implementing and managing marketing campaigns. Having demonstrated knowledge in Search Engine Marketing (SEM), Pay Per Click (PPC)

Worked as a part of the MIS Team for TMI e2E Academy, a training and placement firm, Generate anddistribute management reports in an accurate and timely manner. Excellent Working knowledge in MS Office, database maintenance, and Analytics & logical thinking.

Worked as a Team Leader for Tata Business Support Services Ltd for Tata Sky Process, is a wholly-owned subsidiary of Tata Sons, providing outsourced contact center services to large telecommunicationsoperators, Internet service providers, DTH service providers, 7 years of experience in sales, customersupport, team & people management and operations management.