Larry Allen

Larry Allen Email and Phone Number

VP Global Strategy, Data, Measurement and Addressable @ FreeWheel
New York, NY, US
Larry Allen's Location
New York, New York, United States, United States
Larry Allen's Contact Details
About Larry Allen

More than 20 years experience in media, marketing and ad technology. Deep understanding of the advertising ecosystem, product development, product marketing, media sales and media technology.Specialties: Addressable, Ad Innovation, Consumer-centric Media, Sales Strategy, Business Development, Product Development, Digital Media, Client Management, Marketing and Operations.

Larry Allen's Current Company Details
FreeWheel

Freewheel

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VP Global Strategy, Data, Measurement and Addressable
New York, NY, US
Website:
freewheel.tv
Employees:
1401
Larry Allen Work Experience Details
  • Freewheel
    Vp Global Strategy, Data, Measurement And Addressable
    Freewheel
    New York, Ny, Us
    View
  • Go Addressable
    Chairman Of The Board
    Go Addressable Nov 2023 - Present
    New York, Ny, Us
    View
  • Coalition For Innovative Media Measurement (Cimm)
    Member Board Of Directors
    Coalition For Innovative Media Measurement (Cimm) Oct 2023 - Present
    New York, Ny, Us
    View
  • Comcast
    Vp & Gm Addressable Enablement
    Comcast Mar 2020 - Present
    Philadelphia, Pa, Us
    Lead the industry in its transition to addressable TV. Work with premium television programmers and streaming services for addressable enablement, bring MVPDs, vMVPDs and ACR partners together to standardize live linear addressable advertising.
    View
  • Clearline Strategy
    Ceo And Founder
    Clearline Strategy Apr 2008 - Present
    Consult with major media companies on advertising and network sales strategy and conduct business planning and strategy for interactive start-ups.
  • Warnermedia
    Vp Ad Product Strategy
    Warnermedia Apr 2016 - Mar 2020
    New York, Ny, Us
    Responsible for ad strategy and programmatic initiatives across the Turner portfolio.
    View
  • Xaxis
    Svp, Business Development
    Xaxis Jul 2011 - Mar 2016
    New York, Us
    Led publisher development, trading and investment for Xaxis Americas. Xaxis is the worlds largest programmatic media business.
    View
  • Kikin, Inc.
    Advisor
    Kikin, Inc. Jul 2011 - Dec 2013
    New York, New York, Us
    Strategic advisor to CEO and management team.
    View
  • Kikin, Inc.
    Chief Revenue Officer
    Kikin, Inc. Jan 2010 - Jun 2011
    New York, New York, Us
    Leading advertising monetization platform development, strategic partner relationships and advertising strategy. www.kikin.com
    View
  • Yieldex
    Strategic Advisor
    Yieldex Dec 2009 - Dec 2011
    Strategic advisor to the CEO
  • Yieldex
    President
    Yieldex Oct 2008 - Dec 2009
    Leading sales, marketing, and business development for Yieldex, a business intelligence software solution focusing on revenue operations, inventory management and forecasting for premium publishers in addressable media.
  • Adtuitive
    Board Of Director
    Adtuitive Jun 2009 - Jan 2010
    Us
    Acquired by Etsy, Inc.
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  • Aol
    Svp, Network Development, Platform-A
    Aol Sep 2007 - Apr 2008
    New York, Ny, Us
    Responsible for driving Platform-A Network Strategy and Publisher Business Development
    View
  • The New York Times
    Consultant
    The New York Times 2008 - 2008
    Us
    Consulted with management team on digital strategy and evolution of the Times media network
    View
  • Tacoda
    Svp
    Tacoda Jan 2006 - Dec 2007
    Us
    Senior Vice PresidentResponsible for corporate marketing, Business Development, Publisher Relations, Customer Service and Media Planning.
    View
  • Viewpoint Corporation
    Vp & General Manager, Unicast
    Viewpoint Corporation Sep 2002 - Dec 2005
    Us
    General Manager, Unicast Ran the advertising division of Viewpoint Corporation a publicly traded company. Responsible for Product Development, Sales, Marketing, Operations and Engineering. Focused heavily on new rich media products/formats leveraging video and dynamic data.
    View
  • 24/7 Real Media
    Vp, Product Development
    24/7 Real Media Jul 1996 - Aug 2002
    New York, Ny, Us
    Led product and engineering team building and evolving the ad server Open AdStream.
    View

Larry Allen Skills

Strategic Partnerships Digital Media Digital Marketing Start Ups Business Development Strategy Online Advertising Advertising Digital Strategy Product Marketing Lead Generation Marketing Mobile Marketing Rich Media Product Development Analytics Crm Online Marketing Web Analytics Management Mobile Devices Sem E Commerce Ad Serving Global Business Development Media Planning Leadership Business Strategy Video Product Management Behavioral Targeting Integrated Marketing Mobile Advertising Social Media Entrepreneurship Marketing Strategy Ad Networks Solution Oriented Brand Management Business Planning Business Intelligence New Business Development Return On Investment Content Development Venture Capital Innovativeness Programmatic Media Buying

Larry Allen Education Details

  • Pennwest Clarion
    Pennwest Clarion
    Management
  • Lebanon Valley College
    Lebanon Valley College
    General
  • Lower Dauphin High School
    Lower Dauphin High School
    High School

Frequently Asked Questions about Larry Allen

What company does Larry Allen work for?

Larry Allen works for Freewheel

What is Larry Allen's role at the current company?

Larry Allen's current role is VP Global Strategy, Data, Measurement and Addressable.

What is Larry Allen's email address?

Larry Allen's email address is la****@****ner.com

What is Larry Allen's direct phone number?

Larry Allen's direct phone number is +140482*****

What schools did Larry Allen attend?

Larry Allen attended Pennwest Clarion, Lebanon Valley College, Lower Dauphin High School.

What are some of Larry Allen's interests?

Larry Allen has interest in Education, Environment.

What skills is Larry Allen known for?

Larry Allen has skills like Strategic Partnerships, Digital Media, Digital Marketing, Start Ups, Business Development, Strategy, Online Advertising, Advertising, Digital Strategy, Product Marketing, Lead Generation, Marketing.

Who are Larry Allen's colleagues?

Larry Allen's colleagues are Krystin Arrigo, Romario Shata, Daniyar Fnu, Sarah Nelmes, Xin Wang, Reanna Kahandawala, Hong Cai, Phd.

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