Founder And Principal Consultant, Brand And Innovation Strategy
The Plan A Group - Brand Marketing & Innovation Strategy Consulting
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Lee Allentuck Email & Phone Number
Founder and Principal Consultant, Brand and Innovation Strategy
at
The Plan A Group - Brand Marketing & Innovation Strategy Consulting
1 work email found
@lastgameboard.com
2 phones found area 860
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Role
Founder and Principal Consultant, Brand and Innovation Strategy
Location
Longmeadow, Massachusetts, United States
Who is Lee Allentuck? Overview
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Lee Allentuck is listed as Founder and Principal Consultant, Brand and Innovation Strategy at The Plan A Group - Brand Marketing & Innovation Strategy Consulting, based in Longmeadow, Massachusetts, United States. AeroLeads shows a work email signal at lastgameboard.com, phone signal with area code 860, and a matched LinkedIn profile for Lee Allentuck.
Lee Allentuck previously worked as Founder & Clueless Dad at Raising Nerd and Innovation Scout & Inventor Relations at The Plan A Group. Lee Allentuck holds Masters, Business, Management, Marketing, And Related Support Services from Virginia Tech - Pamplin College Of Business.
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{first}@lastgameboard.com
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Profile bio
About Lee Allentuck
Lee Allentuck is a seasoned marketing strategist, licensing executive, and innovation scout with nearly two decades of experience in the toy and game industry. He is known for his creative and innovative thinking, and his curious nature that drives him to constantly seek out new and exciting opportunities.As a Marketing Strategist, Lee has a proven track record of delivering effective campaigns that drive sales and build brand awareness. He is skilled in identifying market trends and consumer behavior and has a talent for creating and executing marketing plans that deliver results.In his role as an Innovation and Inventor Relations Scout for toy and game companies like Blue Marble, Melissa & Doug, LEGO, and others, Lee is responsible for identifying and developing new technologies and innovative solutions to meet the changing needs of his clients. He has a keen eye for identifying market trends and opportunities, and is always exploring new ways to drive growth and success for his clients. His efforts have earned him nominations as a MojoNation 100 MOST INFLUENTIAL FIGURES WORKING IN TOY & GAME DESIGN in 2024, 2023 and 2022.Lee is also passionate about STEM education. As a Robotics Coach, he is dedicated to introducing students to the exciting world of technology and engineering, and inspiring the next generation of innovators.Lee is a creative and innovative thinker with a passion for technology and education. He is well-connected with key stakeholders and influencers in the toy and game industry, and has a reputation for bringing people together to achieve common goals.Connect with Lee today to learn more about his work and how he can help you bring your ideas to life.
Listed skills include Integrated Marketing, Marketing Strategy, Brand Management, Marketing, and 12 others.
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The Plan A Group - Brand Marketing & Innovation Strategy Consulting
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14 roles · 34 years
Lee Allentuck work experience
A career timeline built from the work history available for this profile.
Founder & Clueless Dad
Current- Developed a STEAM inspiration site for parents, incorporating engaging articles and at-home activities, with up close and personal discussions with innovators and thought leaders in the STEAM industry, to cultivate.
- Curating knowledgebase of the STEAM learning category and digital marketing and serving as an expert to parents, teachers and other media outlets.
- Utilizing personal stories, influencer profiles and partnerships to create dozens of articles and social media postings to inspire parents and kids interested in pursuing STEAM careers.
- Grew social media following to over 20K fans in under 2 years, producing thousands of interactions to recruit and grow fan base.
Feb 2016 - Present
Innovation Scout & Inventor Relations
CurrentAt The Plan A Group, we specialize in bringing fresh, creative approaches to the world of toys and games. We've worked with industry giants like Hasbro, LEGO, and Disney, fueling growth and innovation in brand development, product licensing, and strategic partnerships. RN Branding & Licensing is a full-service Brand Strategy, Licensing and Business.
May 2017 - Present
Innovation Scout & Inventor Relations
Oversee inventor and concept designer relationships in search of new toy and game innovations for the STEM toy and game brand.
Oct 2022 - Jul 2024
Innovation Scout & Inventor Relations
Oversee inventor and concept designer relationships in search of new toy and game innovations for the preschool learning brand.
Oct 2020 - Jul 2024
Head Of Content - Strategic Partnerships
We created The Last Gameboard because we believe social interactions should be enhanced by gaming, not replaced by it. We do this by seeking community input on everything we do. We, the gaming community, are The Last Gameboard.We are building a revolutionary technology device and platform that will forever change the way we play games together by.
Apr 2020 - Jul 2024
Member Board Of Directors
Mar 2023 - Oct 2023
Feb 2018 - Apr 2020
Licensing, Market Lead For Americas, Australia And New Zealand
- Spearheaded retail customer relationships and managed outbound licensing team responsible for enhancing the brand experience for the LEGO fan and extending the brand beyond toys and games.
- Transformed Licensing business into a strategic and competitive marketing advantage for the brand, growing annual royalties from $15M to over $50M, or the equivalence of $500M in retail sales.
- Launched and managed product portfolio to support the company’s popular branded television series and 3 major motion pictures including The LEGO Movie, The LEGO Batman Movie and LEGO NINJAGO Movie with box office.
- Oversaw cross functional team of product designers and business managers to recreate the LEGO hardgoods category and build a portfolio of more than 300 products more in-line with brand DNA.
- Managed collaborative efforts for the Americas (United States, Canada, Mexico, Australia and Latin America) region; ensured local market leadership buy-in and support, marketing and retail alignment and local execution.
Oct 2011 - Dec 2017
Global Gaming
- Sustained brand innovation and development for new and classic Hasbro game brands. Managed team responsible for growing $300M product portfolio.
- Leveraged consumer insights to launch a new Teen and Tween lifestyle brand, Cuponk, which became the number one new game, a $30M+ brand, in all global launch markets.
- Created global brand toolkits to be used for local market product launches; included television commercials (TVCs), Digital Content, retail POPs, and promotional material. Managed local market relationships to.
- Managed strategic licensing relationships with content partners including Disney, Nickelodeon, Fox, Dreamworks and Warner Brothers. Streamlined product portfolio while growing overall business by focusing on fewer.
Aug 2008 - Oct 2011
Team Lead, Brand Integration And Corporate Positioning
Oversaw and drove brand positioning and integration across all customer touch-points for the third largest US telecommunications company. Responsible for activating consistent brand positioning in all retail, product, advertising, sponsorships, marketing, internal and external communications, and customer care. Key areas of concentration include.
Oct 2003 - Aug 2008
Vice President, Marketing & Communications
Citynet Telecommunications, Inc.
2000 - 2003
~3 yrs
Account Supervisor
1998 - 2000
~2 yrs
Sr. Account Supervisor
Brotman Winter Fried
1992 - 1998
~6 yrs
4 education records
Lee Allentuck education
Masters, Business, Management, Marketing, And Related Support Services
Virginia Tech - Pamplin College Of Business
Education record
North Carolina State University
Mba, Marketing
Virginia Tech - Pamplin College Of Business
Education record
Wootton High School
FAQ
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What company does Lee Allentuck work for?
Lee Allentuck works for The Plan A Group - Brand Marketing & Innovation Strategy Consulting.
What is Lee Allentuck's role at The Plan A Group - Brand Marketing & Innovation Strategy Consulting?
Lee Allentuck is listed as Founder and Principal Consultant, Brand and Innovation Strategy at The Plan A Group - Brand Marketing & Innovation Strategy Consulting.
What is Lee Allentuck's email address?
AeroLeads has found 1 work email signal at @lastgameboard.com for Lee Allentuck at The Plan A Group - Brand Marketing & Innovation Strategy Consulting.
What is Lee Allentuck's phone number?
AeroLeads has found 2 phone signal(s) with area code 860 for Lee Allentuck at The Plan A Group - Brand Marketing & Innovation Strategy Consulting.
Where is Lee Allentuck based?
Lee Allentuck is based in Longmeadow, Massachusetts, United States while working with The Plan A Group - Brand Marketing & Innovation Strategy Consulting.
What companies has Lee Allentuck worked for?
Lee Allentuck has worked for The Plan A Group - Brand Marketing & Innovation Strategy Consulting, Raising Nerd, The Plan A Group, Blue Marble, and Melissa & Doug, Llc.
How can I contact Lee Allentuck?
You can use AeroLeads to view verified contact signals for Lee Allentuck at The Plan A Group - Brand Marketing & Innovation Strategy Consulting, including work email, phone, and LinkedIn data when available.
What schools did Lee Allentuck attend?
Lee Allentuck holds Masters, Business, Management, Marketing, And Related Support Services from Virginia Tech - Pamplin College Of Business.
What skills is Lee Allentuck known for?
Lee Allentuck is listed with skills including Integrated Marketing, Marketing Strategy, Brand Management, Marketing, Consumer Products, Product Development, Advertising, and Customer Insight.
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