Lee Allentuck Email and Phone Number
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Lee Allentuck is a seasoned marketing strategist, licensing executive, and innovation scout with nearly two decades of experience in the toy and game industry. He is known for his creative and innovative thinking, and his curious nature that drives him to constantly seek out new and exciting opportunities.As a Marketing Strategist, Lee has a proven track record of delivering effective campaigns that drive sales and build brand awareness. He is skilled in identifying market trends and consumer behavior and has a talent for creating and executing marketing plans that deliver results.In his role as an Innovation and Inventor Relations Scout for toy and game companies like Blue Marble, Melissa & Doug, LEGO, and others, Lee is responsible for identifying and developing new technologies and innovative solutions to meet the changing needs of his clients. He has a keen eye for identifying market trends and opportunities, and is always exploring new ways to drive growth and success for his clients. His efforts have earned him nominations as a MojoNation 100 MOST INFLUENTIAL FIGURES WORKING IN TOY & GAME DESIGN in 2024, 2023 and 2022.Lee is also passionate about STEM education. As a Robotics Coach, he is dedicated to introducing students to the exciting world of technology and engineering, and inspiring the next generation of innovators.Lee is a creative and innovative thinker with a passion for technology and education. He is well-connected with key stakeholders and influencers in the toy and game industry, and has a reputation for bringing people together to achieve common goals.Connect with Lee today to learn more about his work and how he can help you bring your ideas to life.
The Plan A Group - Brand Marketing & Innovation Strategy Consulting
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Founder And Principal Consultant, Brand And Innovation StrategyThe Plan A Group - Brand Marketing & Innovation Strategy ConsultingLongmeadow, Ma, Us
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Founder & Clueless DadRaising Nerd Feb 2016 - PresentDeveloped a STEAM inspiration site for parents, incorporating engaging articles and at-home activities, with up close and personal discussions with innovators and thought leaders in the STEAM industry, to cultivate curious minds into resourceful problem solvers and prepare kids for the jobs of tomorrow.• Curating knowledgebase of the STEAM learning category and digital marketing and serving as an expert to parents, teachers and other media outlets.• Utilizing personal stories, influencer profiles and partnerships to create dozens of articles and social media postings to inspire parents and kids interested in pursuing STEAM careers.• Grew social media following to over 20K fans in under 2 years, producing thousands of interactions to recruit and grow fan base.
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Innovation Scout & Inventor RelationsThe Plan A Group May 2017 - PresentLongmeadow, Ma, UsAt The Plan A Group, we specialize in bringing fresh, creative approaches to the world of toys and games. We've worked with industry giants like Hasbro, LEGO, and Disney, fueling growth and innovation in brand development, product licensing, and strategic partnerships. RN Branding & Licensing is a full-service Brand Strategy, Licensing and Business Development consultancy with over 25 years of experience. With an extensive network of creative experts, we have a passion for cultivating new and exciting consumer experiences that focus on creating a better world. Our expertise runs deepest within the Toys, Games, Entertainment, Technology, Start-Ups, STEM Learning, and Philanthropic industries. -
Innovation Scout & Inventor RelationsBlue Marble Oct 2022 - Jul 2024Ashland, Oregon, UsOversee inventor and concept designer relationships in search of new toy and game innovations for the STEM toy and game brand. -
Innovation Scout & Inventor RelationsMelissa & Doug, Llc Oct 2020 - Jul 2024Wilton, Ct, UsOversee inventor and concept designer relationships in search of new toy and game innovations for the preschool learning brand. -
Head Of Content - Strategic PartnershipsThe Last Gameboard Apr 2020 - Jul 2024Denver, Colorado, UsWe created The Last Gameboard because we believe social interactions should be enhanced by gaming, not replaced by it. We do this by seeking community input on everything we do. We, the gaming community, are The Last Gameboard.We are building a revolutionary technology device and platform that will forever change the way we play games together by flattening the learning curve, digitizing set-up and scorekeeping, yet maintaining that critical physicality between players and pieces – all while facilitating meaningful connections between people.Gameboard-1 is the next evolution of gameplay. -
Member Board Of DirectorsGama - Game Manufacturers Association Mar 2023 - Oct 2023Columbus, Oh, Us -
Chief Marketing OfficerDynepic, Inc. Feb 2018 - Apr 2020Reno, Nv, UsWe are Connected Play. -
Licensing, Market Lead For Americas, Australia And New ZealandLego Group Oct 2011 - Dec 2017Billund, DkSpearheaded retail customer relationships and managed outbound licensing team responsible for enhancing the brand experience for the LEGO fan and extending the brand beyond toys and games.• Transformed Licensing business into a strategic and competitive marketing advantage for the brand, growing annual royalties from $15M to over $50M, or the equivalence of $500M in retail sales.• Launched and managed product portfolio to support the company’s popular branded television series and 3 major motion pictures including The LEGO Movie, The LEGO Batman Movie and LEGO NINJAGO Movie with box office ticket sales of more than $500M. Aligned with studio partners, retailers and manufacturing partners to create a unique product offering and retail engagement.• Oversaw cross functional team of product designers and business managers to recreate the LEGO hardgoods category and build a portfolio of more than 300 products more in-line with brand DNA. • Managed collaborative efforts for the Americas (United States, Canada, Mexico, Australia and Latin America) region; ensured local market leadership buy-in and support, marketing and retail alignment and local execution of more than 15,000 retail locations, including Toys-R-Us, Target and Wal-Mart. The result was a more integrated licensing program through entire LEGO Development Process, from inception through retail engagement, growing the brand and the fan base. -
Global GamingHasbro Aug 2008 - Oct 2011Pawtucket, Ri, UsSustained brand innovation and development for new and classic Hasbro game brands. Managed team responsible for growing $300M product portfolio. • Leveraged consumer insights to launch a new Teen and Tween lifestyle brand, Cuponk, which became the number one new game, a $30M+ brand, in all global launch markets.• Created global brand toolkits to be used for local market product launches; included television commercials (TVCs), Digital Content, retail POPs, and promotional material. Managed local market relationships to synchronize key product launches and brand engagement and launch campaigns like Disney’s Toy Story 3 games to gross over $60M in 1 year.• Managed strategic licensing relationships with content partners including Disney, Nickelodeon, Fox, Dreamworks and Warner Brothers. Streamlined product portfolio while growing overall business by focusing on fewer, large opportunities. Grew licensed games from $50M to $100M+ in 2 years. -
Team Lead, Brand Integration And Corporate PositioningSprint Oct 2003 - Aug 2008Overland Park, Kansas, UsOversaw and drove brand positioning and integration across all customer touch-points for the third largest US telecommunications company. Responsible for activating consistent brand positioning in all retail, product, advertising, sponsorships, marketing, internal and external communications, and customer care. Key areas of concentration include:- Corporate Brand Development - Corporate Change Agent- Experiential (Sports/Entertainment) Marketing - Consumer/Business Product Launches - Brand Advertising- Retail Marketing -
Vice President, Marketing & CommunicationsCitynet Telecommunications, Inc. 2000 - 2003
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Account SupervisorFleishman-Hillard 1998 - 2000St. Louis, Mo, Us -
Sr. Account SupervisorBrotman Winter Fried 1992 - 1998
Lee Allentuck Skills
Lee Allentuck Education Details
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Virginia Tech - Pamplin College Of BusinessAnd Related Support Services -
North Carolina State University
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Virginia Tech - Pamplin College Of BusinessMarketing
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Wootton High School
Frequently Asked Questions about Lee Allentuck
What company does Lee Allentuck work for?
Lee Allentuck works for The Plan A Group - Brand Marketing & Innovation Strategy Consulting
What is Lee Allentuck's role at the current company?
Lee Allentuck's current role is Founder and Principal Consultant, Brand and Innovation Strategy.
What is Lee Allentuck's email address?
Lee Allentuck's email address is le****@****ard.com
What is Lee Allentuck's direct phone number?
Lee Allentuck's direct phone number is +186047*****
What schools did Lee Allentuck attend?
Lee Allentuck attended Virginia Tech - Pamplin College Of Business, North Carolina State University, Virginia Tech - Pamplin College Of Business, Wootton High School.
What skills is Lee Allentuck known for?
Lee Allentuck has skills like Integrated Marketing, Marketing Strategy, Brand Management, Marketing, Consumer Products, Product Development, Advertising, Customer Insight, Product Marketing, Marketing Management, Retail, Competitive Analysis.
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