Renée N. Lalonde Email & Phone Number

Toronto, Ontario, Canada

- Working end-to-end on influencer programs of various sizes: conducting research, thorough vetting, outreach, contract negotiation, content direction + brief, scheduling, and general program coordination.- Leading media relations efforts for lifestyle contacts and targeted wine + spirits media. - Leading exclusive guided tasting events for journalists and influencers to learn about the product, hosted by a knowledgeable Brand Ambassador.- Measuring results against KPIs for media relations and influencer programs and providing analysis + key learnings.- Act as day-to-day client contact, providing program updates and securing approvals.- Overseeing Account Coordinators and Interns: assigning tasks, providing guidance and mentorship.Clients include: PepsiCo Beverages Canada (Pure Leaf Iced Tea, bubly sparkling water), Gallo (Longshot, La Marca, ongoing retainer), Beam Suntory (Bowmore, Kilbeggan, Tyrconnell, Canadian Club, Sipsmith).

- Secure quality media coverage in Tier A media outlets- Define digital strategy + develop social content- Social listening and stakeholder mapping to identify influencers in healthcare space- Develop written media materials- Execute paid and earned strategies- Act as day-to-day client contact - Contribute to strategy brainstorms and plans- Contribute to new business research and pitch development, marketing and operations- Develop wrap reports and other client-facing materialsClients include: Valeant Pharmaceuticals, Astellas Pharma, Akcea Therapeutics, Vileda, Tetra Bio-Pharma, Janssen Canada, Greencamp.com, and NetraMark Corp.

- Proactive media relations- Managing reactive media requests- Managing paid influencer programs + blogger liaison- Day-to-day client contact- Developing written media materials - Contributing to strategy brainstorms, research, and presentations- Recruiting new hires for internship program - Developing results reports- Event planning and coordination- Media monitoring Clients include: Urban Barn, Sabra Hummus, Big Rock Brewery

Toronto, Canada Area

- Media relations, both traditional outlets + digital- Managing reactive media requests- Developing written media materials- Media monitoring and reporting- Build and maintain the contacts database - Event planning and coordination- Content creation and copywriting for social media- Developing social media content calendars- Designing creative press materials, whitepapers, and monthly results reportsClients include: Urban Barn, Sabra Hummus, Enjoy Life Foods, Big Rock Brewery, Artisti Per Frescobaldi.

- Creating media lists- Media relations / pitching- Writing and preparing media materials - Graphic design- Content creation (design and copy) for social media- Write and design monthly newsletters- Event planning, coordination, and on-site supportRelevant projects: Pulse Canada / International Year of the Pulse 2016, Canadian Lentils, Taste Canada - The Food Writing Awards

Burlington, Ontario

- Updating contacts database- Event support, set-up, and managing volunteers and RSVPs- Creating media lists- Media relations / pitching- Media monitoring- Assembling press clippings and reach to present to client- Writing and preparing media materials - Content creation (design and copy) for social mediaClients include: Grace Foods, Fuego Diablo Steaks, Canadian Lentils, Simply7 Snacks, Taste Canada - The Food Writing Awards

Burlington, Ontario

- Assisted with developing internal materials- Assisted with press materials- Media monitoring- Maintained and updated the contact database- Created media lists- Compiled press kits for media outreach (samples)- Administrative duties as neededClients include: Grace Foods, Fuego Diablo Steaks, Canadian Lentils, Simply7 Snacks, Taste Canada - The Food Writing Awards

Toronto, Canada Area

- Assisted with event planning and event set-up- Developed monthly client reports to track media relations efforts- Collected and prepared press clippings to present to clients- Conducted research on media outlets and sourced editorial calendars - Created media listsClients include: Aveda, Luminato, Bluenotes, Nadège Patisserie, Canadian Journalism Foundation, Canadian Opera Company.

Burlington, Ontario

- Press material development: press releases, media lists, and media advisories. - Event planning, coordination, and on-site support- Content creation for social media channelsClients include: Stop Concussions, Cynthia Konopka, Touch-a-Tractor (Guyana Help the Kids)

Corporate Communications And Public Relations

Diploma, Journalism (Print)