Born in Mexico and raised in Hong Kong, Japan and the US, you could say I'm the epitome of “multi-cultural.” With 20+ years of experience developing and executing multi-cultural, cross-agency and through-the-line marketing programs, I bring Creative and Strategic prowess to Digital or Traditional agencies and Brands engaging in Multi-Cultural Marketing. From writing the communications brief or digital strategy brief, the content plan and keyword strategy, to writing the ads, the blog, the posts or tweets I can help you create it, adapt it, spread it, track it and optimize it.Specialties: Fully bicultural and bilingual. My marketing experience encompasses Creative Direction, Strategic Planning, Digital and Social Media Marketing and Strategy in a wide variety of sectors and industries including: Retail- (Walmart, Kmart); Automotive- (Chrysler, Ford); Quick Service Restaurants- (Sonic, Burger King, Taco Bell); Carbonated Soft Drinks- (Pepsi, Dr Pepper, 7 Up); Alcoholic beverages-(Budweiser, Miller Lite, Coors Light) Financial (Walmart Financial Services, BBVA compass), among many others.I have been awarded many regional and local Effie and Addy's awards throughout my 20+ year career, as well as receiving the Ogilvy Award for Hispanic Marketing Excellence in 2010.
Listed skills include Marketing, Advertising, Creative Strategy, Creative Direction, and 33 others.