https://www.lalpekin.com/

- Utilizing Mailchimp for email marketing campaigns of Sociality.io, a UK-based social media management tool, leveraging analytics to improve open rates and audience reach continually.- Crafting and distributing weekly social media newsletters with an average open rate of 45% to over 7k subscribers.- Conducting in-depth customer interviews and drafting compelling success stories for web and socials of Sociality.io.- Developed creative mood boards and supervised photographers and videographers to produce visually engaging content for social media accounts, websites, and print collaterals of the hospitality group encompassing Lucca, Lucca Beach Bodrum, Cantinery at Zorlu & Emaar, and L'express (Istanbul and Bodrum).- Led comprehensive digital marketing initiatives for the Smirnoff Turkey brand under Mey & Diaggeo Turkiye, including content creation, community management, and event promotion. Developed and executed multi-phase social media strategies, achieving over 1 million YouTube views. Managed stakeholder communications, directed graphic design, and spearheaded R&D for digital and on-site activations. Collaborated directly with Mey & Diageo headquarters on marketing initiatives.

- Produced engaging content and managed social media accounts for burn.com and Big Burn Istanbul- Executed the annual digital advertising budget of over 300.000USD, optimized organic and paid campaigns- Collaborated with industry leaders like Resident Advisor, Mixmag, DJ Mag for live-streaming, ticketing, and PR- Organized large-scale events with up to 10,000 attendees, including Big Burn Istanbul 2018

- Created editorial and graphic content for BUGECE, Electronica and Chill-Out Festivals, Boiler Room Istanbul, and almost 90% of local electronic music events and festivals- Fixed problems regarding ticket sales pre, during, and post-event while running smooth communication with customers- Participated in organizing events up to 4.000 people; ex: Freakshow Halloween at Beykoz Kundura Factory, Boiler Room Istanbul 2017, Famelog Presents at Beykoz Kundura Factory

- Created and oversaw implementation of the marketing plan for pre-opening and opening periods with an understanding of global branding, brand standards, and the new hotel concept- Managed 2 people within the department, reported to National GM and Miami HQ- Executed daily and monthly on-brand events and promotions to reach marketing goals (incl. hiring, bookings, production, and execution) and revenue targets- Coordinated graphic designs and creation process of all relevant marketing collaterals- Worked closely with other departments such as Food & Beverage, Spa..- Supervised First Impression Department regarding guest greeting service, reservation process and upselling- Managed pr agency and graphic agency, worked closely with local and international media

- Responsible for writing copies for various publications incl: weekly and monthly newsletters, e-mail blasts, website, fact sheets, social media and on sites collaterals- Managed graphic agency- Helped PR agency by preparing press releases and running press trips on sites- Reported to Communications Director and GM

- Developed and executed Red Bull owned arts & culture projects in Marmara Region, ex: Hey Douglas! Istiklal Re-Edit, Red Bull Warm Up Campus Tours in Istanbul, İzmit, Çanakkale, and Antalya- Supported 3rd party events by organizing product sampling programs and field activations- Responsible for hiring, training, and managing 27 Wings Team member accross the region