Carmine Laltrelli Email & Phone Number

Milan, It

Milano, Lombardia, Italia

Milano, Italia

Milano, Lombardia, Italia

Milano, Italia

Ho il compito di assicurare il raggiungimento degli obiettivi legati alla vendita diretta tramite piattaforme di programmatic advertising e alla gestione della relativa offerta,.

Roma

Ho la responsabilità di assicurare la definizione della strategia, la progettazione e lo sviluppo dei portali Verticali e del prodotto pubblicitario nazionale, sia su desktop che mobile, la gestione dei contenuti dei Vortals, la definizione dell’offerta di pubblicità, garantendo l’analisi della domanda, il posizionamento competitivo dell’offerta e le politiche di pricing, la gestione dell’offerta di programmatic advertising e l’ottimizzazione delle campagne

Rome Area, Italy

Rome Area, Italy

With the responsibility to define the range of fixed and mobile portal advertising, managing the analysis of demand and the competitive positioning of the offer; define and manage the supply of performance advertising, managing business partnerships including those relating to services search and advertising network.

With the responsibility, for the fixedand mobile portals, to guarantee the achievement of the defined audience goalsthrough the management of the services branded LIBERO (Social Network, Video,Blog, Community, Messaging) and the Search service revenues, in collaboration withthe Sales function;

Directly report to Portal marketing Manager. Manage a team of four people working on the the community and video sharing web sites in order to achieve the defined page views and unique visitors targets.

The project: Video sharing site completely developed in house. The Role: • Worked wit the technical team to define and develop the product, the business proposition and the third party partnerships.• Project managed the whole process, from the identification of the business opportunity to the development, to the final launch and marketing of the final product. Followed up by further consumer marketing push in order to make the service the success it is today in the Italian market.Objective and achievements:• Identify a market growing trend in Video sharing and be the first mover within the market.• Make the service the top video sharing site in Italy.• In September 2006 Libero Video became the most visited video sharing site over youtube.com.

Sviluppo dell'audience della community di Libero.

Master, Comunkicazione Multimediale

110 E Lode, Communication Science