Larissa Machado π³οΈβπ Email and Phone Number
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Larissa Machado π³οΈβπ personal email
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β’ Solid career developed over more than 20 years of experience in content development and branding in the entertainment industry in players like FundaΓ§Γ£o Roberto Marinho, Discovery Inc, Turner, WarnerMedia, Warner Bros. Discovery.β’ Led a team of creative, editors and creative producers in Mexico, Argentina, Colombia and Brazil responsible for providing a dedicated and centralized structure to creatively support the streaming marketing teams (HBO Max and D+), regionally and locally. β’ Responsible for the Creative Brand Solutions area at WarnerMedia Brazil, leading processes for generation, ideation, production, and execution of brand integration projects that are customized and synergistic across the entire portfolio and business units. β’ Fostered new business and expanded the reach and distribution of branded content projects, while aligning the area's strategy with sales priorities to increase revenue recognition. Leading a team of 32 professionals including full-time employees, contractors, and freelancers, with 6 direct reports and reporting to the Senior Director of Content Partnerships for Latin America.β’ Broad production knowledge, with expertise in developing strategies and managing content projects for major brands in sports, entertainment, children's content, scripted and non-scripted, brands like como Coca Cola, Heineken, Natura, Volkswagen, BoticΓ‘rio, Santander, Nike, Bradesco, Claro.β’ Strong ability in managing high-performance, multicultural teams. β’ Entrepreneurial mindset, fosters innovation. Customer-centric, connecting trends and driving improvements in organizational capabilities.β’ Managed an annual volume of USD$15 million in revenue recognition.β’ Developed new leaders, focusing on power skills, business strategy, and data mindset.β’ Member of the Brazil Executive Committee.β’ Academic background focused on the field, with an MBA in Management with a focus on Leadership and Innovation, post-graduate studies in Communication and Digital Media, and in Audiovisual, a degree in Social Communication, along with fluent English and advance Spanish skills.
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FundadoraMaudState Of SΓ£o Paulo, Brazil -
Wise Up Brand Manager SrEscola Conquer Jul 2024 - PresentResponsible for the strategy and planning of the Wise Up brand, directing and overseeing the brandβs communication activities, including public relations, social media, advertising, and content marketing. Reporting to the CMO. -
ProfessorEscola Conquer Jun 2023 - PresentSΓ£o Paulo, Brazil -
Brand Manager SrWiser EducaΓ§Γ£o Jul 2024 - PresentResponsible for the strategy and planning of the Wise Up brand, directing and overseeing the brandβs communication activities, including public relations, social media, advertising, and content marketing. Reporting to the CMO. -
FounderMaud Content Inc. Sep 2023 - PresentSΓ£o Paulo, Brasil -
Member Board Of TrusteesPridewide Jan 2024 - Present -
Consulting As Head Of Operations As A ServiceMaramores Jan 2024 - May 2024SΓ£o Paulo, BrasilConsultant as Head of Operations as a Service. Led the development and implementation of key operational processes and technologies aimed at effectively scaling business operations. Hired strategic partners, defined organizational charts, processes, and technologies. -
Creative Director Streaming, Titles & Crossmedia LatamWarner Bros. Discovery Dec 2022 - Sep 2023SΓ£o Paulo, BrazilLeading a team of creative, editors and creative producers in Mexico, Argentina, Colombia and Brazil. As part of the the Creative Services team, responsible for providing a dedicated and centralized structure to creatively support the content, brand and cross media streaming marketing teams (HBO Max and D+), regionally and locally. With an outstanding creative vision and consistent brand communication. Focusing on increasing efficiency and creativity at a local and regional level while maintaining the very valuable local hyper localizations. -
Creative Director Affiliates And Partnerships LatamWarner Bros. Discovery Nov 2022 - Dec 2022SΓ£o Paulo, BrazilLeading the creative team to deliver promotional creative material to all traditional affiliates and digital partners, like Mercado Livre, Rappi, and all Pay-TV partners across Latin America. -
Content Partnerships DirectorWarner Bros. Discovery Apr 2022 - Nov 2022SΓ£o Paulo, BrasilResponsible for the Creative Solutions area at WarnerMedia Brazil, leading processes for generation, ideation, production, and execution of brand integration projects that are customized and synergistic across the entire portfolio and business units. Also fostering new business and expanding the reach and distribution of branded content projects, while aligning the area's strategy with sales priorities to increase revenue recognition. Leading a team of 32 professionals including full-time employees, contractors, and freelancers, with 6 direct reports and reporting to the Senior Director of Content Partnerships for Latin America. -
Content Partnerships Director | Brand SolutionsWarnermedia Mar 2022 - Apr 2022SΓ£o Paulo, SΓ£o Paulo, BrazilDirector responsible for the Creative Solutions area at WarnerMedia Brazil, leading processes for generation, ideation, creation, production, and execution of brand integration projects that are customized and synergistic across the entire portfolio and business units. Also fostering new business and expanding the reach and distribution of branded content projects, while aligning the area's strategy with sales priorities to increase revenue recognition. Leading a team of 32 professionals including full-time employees, contractors, and freelancers, with 6 direct reports and reporting to the Senior Director of Content Partnerships for Latin America.β’ Managed an annual volume of USD$15 million in revenue recognition.β’ Increased the area's involvement in digital projects, reaching 71% of all associated revenue.β’ Developed new leaders, focusing on soft skills, business strategy, and data mindset.β’ Led various synergy projects with different business units.β’ Member of the Brazil Executive Committee. -
Head Of Content Partnerships | Brand SolutionsWarnermedia Oct 2021 - Apr 2022Responsible for the Creative Solutions area at WarnerMedia Brazil as Senior Manager.β’ Led the team to connect with all business units at WM.β’ Developed proprietary agile methodologies for project management.β’ Accelerated the application and new work methodologies.β’ Built strong relationships with the sales and content teams.β’ Followed and created new partnerships in content production and development, generating new products for the advertising market. -
Senior Manager Content Partnerships | Brand SolutionsWarnermedia Mar 2020 - Oct 2021SΓ£o Paulo, BrazilResponsible for managing the creative, production, strategy and project manager teams and actively involved in the rollout of WarnerMedia's new pan-regional sales positioning. Leading a team of 20 professionals including full-time employees and contractors, with 3 direct reports and reporting to the Director of Content Partnerships for Brazil.β’ Restructured the teams under my management and developed new leaders, focusing on soft skills, business strategy, and data mindset.β’ Created working methods that allowed for the measurement of the area's deliverables, strongly contributing to revenue recognition for the department and significantly increasing its strategic importance within the company.β’ Participated in the WarnerMedia merger, looking at new workflows in the Content Partnerships team and integration between the Turner, HBO, and Warner Bros teams.β’ Member of the diversity committee, participating in educational actions focused on the company as a whole and also materializing the committee's purpose in the Content Partnerships area.β’ Created and implemented new workflows during the pandemic, maintaining high productivity and quality of deliverables, generating new business possibilities and focusing on the mental health of the team.β’ Mapped and created new partnerships in the area of content production and development, generating new products for the advertising market. -
Content Partnerships | Brand Solutions ConsultantWarnermedia Jan 2020 - Mar 2020SΓ£o Paulo Area, BrazilConsulting job in preparation for the new leadership being hired, as well as providing support to the team during the period.β’ Mapped processes, pain points, and drafted the area's diagnosis.β’ Designed the roadmap for future leadership. -
Creative Executive ProducerLarissamachado.Com Sep 2019 - Jan 2020SΓ£o Paulo Area, Brazil
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Branded Content | Brand Solutions ManagerDiscovery Inc Mar 2018 - Jul 2019SΓ£o Paulo Area, BrazilI led the production of short and medium format branded content projects for the entire portfolio, mapping and managing new suppliers, creating and implementing agile project management workflows, achieving high productivity and quality of area deliverables:β’ Participated in the transition during the merger of Discovery Inc with Scripps, assuming leadership of Scripps Legacy branded content projects.β’ Worked with major brands such as Coca Cola, Natura, BoticΓ‘rio, Santander, Petrobras, Volkswagen. -
Co-Founder And Content Creation For The Discovery Pride Affinity GroupDiscovery Inc Jul 2018 - May 2019One of the founding members of the Discovery Pride diversity committee, with the responsibility of setting the foundations for the committee, developing internal activation projects on the subject, and creating proposals for internal and external content. -
Branded Content | Brand Solutions Creative ProducerDiscovery Inc Jun 2017 - Mar 2018Responsible for structuring the branded content area within the content team of Discovery Inc.:β’ Mapped new partners and suppliers, reducing production costs by up to 40%. -
Creative Producer Lifestyle ChannelsDiscovery Inc Sep 2012 - Jun 2017SΓ£o Paulo Area, BrazilFirst member of the on-air team in Brazil, as part of the initial process of regionalization of the company, creating and developing branding campaigns and channel promotion for the portfolio.β’ Identified, negotiated, and hired new local suppliers: designers, editors, and production companies, and worked with different regions: Latam (Miami), Colombia, Mexico, and Argentina in the creation of integrated campaigns and adaptations, optimizing company resources. -
Copywriter | Canal FuturaFundaΓ§Γ£o Roberto Marinho Feb 2008 - Jun 2012Responsible for all on-air promotion. I developed new campaigns and improved the quality of deliverables, coordinating and aligning the work of internal teams. I created, wrote, and directed institutional projects for Canal Futura in partnership with organizations like Sebrae, Fiesp, IDEC, and ItaΓΊ Social, contributing to the renewal of annual partnerships. -
Director | Script Writer | Producer | CopywriterFree Lancer Jan 1999 - Feb 2008I served as the director for various TV commercials for brands such as Companhia Vale do Rio Doce, Galwan, and the VitΓ³ria City Hall. I also directed, produced and created short and long format content for Canal Futura.
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English TeacherNumber One InglΓͺs Completo Aug 1994 - Aug 1998VitΓ³ria, EspΓrito Santo, Brasil
Larissa Machado π³οΈβπ Skills
Larissa Machado π³οΈβπ Education Details
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GestΓ£o Com Γnfase Em LideranΓ§a E InovaΓ§Γ£o -
Digital Communication And Media/Multimedia -
Video -
ComunicaΓ§Γ£o Social // Publicidade E Propaganda
Frequently Asked Questions about Larissa Machado π³οΈβπ
What company does Larissa Machado π³οΈβπ work for?
Larissa Machado π³οΈβπ works for Maud
What is Larissa Machado π³οΈβπ's role at the current company?
Larissa Machado π³οΈβπ's current role is Fundadora.
What is Larissa Machado π³οΈβπ's email address?
Larissa Machado π³οΈβπ's email address is la****@****ail.com
What schools did Larissa Machado π³οΈβπ attend?
Larissa Machado π³οΈβπ attended FundaΓ§Γ£o Getulio Vargas, Escola Superior De Propaganda E Marketing, Middlesex University, Universidade Federal Do EspΓrito Santo (Oficial).
What skills is Larissa Machado π³οΈβπ known for?
Larissa Machado π³οΈβπ has skills like Television, Video, Video Production, Editing, Documentaries, Entertainment, Creative Writing, Final Cut Pro, Video Editing, English, Advertising, Writing.
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Larissa Machado
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