Larissa Machado πŸ³οΈβ€πŸŒˆ

Larissa Machado πŸ³οΈβ€πŸŒˆ Email and Phone Number

Fundadora @ MAUD
State of SΓ£o Paulo, Brazil
Larissa Machado πŸ³οΈβ€πŸŒˆ's Location
SΓ£o Paulo, SΓ£o Paulo, Brazil, Brazil
Larissa Machado πŸ³οΈβ€πŸŒˆ's Contact Details

Larissa Machado πŸ³οΈβ€πŸŒˆ work email

Larissa Machado πŸ³οΈβ€πŸŒˆ personal email

About Larissa Machado πŸ³οΈβ€πŸŒˆ

β€’ Solid career developed over more than 20 years of experience in content development and branding in the entertainment industry in players like FundaΓ§Γ£o Roberto Marinho, Discovery Inc, Turner, WarnerMedia, Warner Bros. Discovery.β€’ Led a team of creative, editors and creative producers in Mexico, Argentina, Colombia and Brazil responsible for providing a dedicated and centralized structure to creatively support the streaming marketing teams (HBO Max and D+), regionally and locally. β€’ Responsible for the Creative Brand Solutions area at WarnerMedia Brazil, leading processes for generation, ideation, production, and execution of brand integration projects that are customized and synergistic across the entire portfolio and business units. β€’ Fostered new business and expanded the reach and distribution of branded content projects, while aligning the area's strategy with sales priorities to increase revenue recognition. Leading a team of 32 professionals including full-time employees, contractors, and freelancers, with 6 direct reports and reporting to the Senior Director of Content Partnerships for Latin America.β€’ Broad production knowledge, with expertise in developing strategies and managing content projects for major brands in sports, entertainment, children's content, scripted and non-scripted, brands like como Coca Cola, Heineken, Natura, Volkswagen, BoticΓ‘rio, Santander, Nike, Bradesco, Claro.β€’ Strong ability in managing high-performance, multicultural teams. β€’ Entrepreneurial mindset, fosters innovation. Customer-centric, connecting trends and driving improvements in organizational capabilities.β€’ Managed an annual volume of USD$15 million in revenue recognition.β€’ Developed new leaders, focusing on power skills, business strategy, and data mindset.β€’ Member of the Brazil Executive Committee.β€’ Academic background focused on the field, with an MBA in Management with a focus on Leadership and Innovation, post-graduate studies in Communication and Digital Media, and in Audiovisual, a degree in Social Communication, along with fluent English and advance Spanish skills.

Larissa Machado πŸ³οΈβ€πŸŒˆ's Current Company Details
MAUD

Maud

View
Fundadora
State of SΓ£o Paulo, Brazil
Website:
maudcontent.com
Employees:
8
Larissa Machado πŸ³οΈβ€πŸŒˆ Work Experience Details
  • Maud
    Fundadora
    Maud
    State Of SΓ£o Paulo, Brazil
  • Escola Conquer
    Wise Up Brand Manager Sr
    Escola Conquer Jul 2024 - Present
    Responsible for the strategy and planning of the Wise Up brand, directing and overseeing the brand’s communication activities, including public relations, social media, advertising, and content marketing. Reporting to the CMO.
  • Escola Conquer
    Professor
    Escola Conquer Jun 2023 - Present
    SΓ£o Paulo, Brazil
  • Wiser EducaΓ§Γ£o
    Brand Manager Sr
    Wiser EducaΓ§Γ£o Jul 2024 - Present
    Responsible for the strategy and planning of the Wise Up brand, directing and overseeing the brand’s communication activities, including public relations, social media, advertising, and content marketing. Reporting to the CMO.
  • Maud Content Inc.
    Founder
    Maud Content Inc. Sep 2023 - Present
    SΓ£o Paulo, Brasil
  • Pridewide
    Member Board Of Trustees
    Pridewide Jan 2024 - Present
  • Maramores
    Consulting As Head Of Operations As A Service
    Maramores Jan 2024 - May 2024
    SΓ£o Paulo, Brasil
    Consultant as Head of Operations as a Service. Led the development and implementation of key operational processes and technologies aimed at effectively scaling business operations. Hired strategic partners, defined organizational charts, processes, and technologies.
  • Warner Bros. Discovery
    Creative Director Streaming, Titles & Crossmedia Latam
    Warner Bros. Discovery Dec 2022 - Sep 2023
    SΓ£o Paulo, Brazil
    Leading a team of creative, editors and creative producers in Mexico, Argentina, Colombia and Brazil. As part of the the Creative Services team, responsible for providing a dedicated and centralized structure to creatively support the content, brand and cross media streaming marketing teams (HBO Max and D+), regionally and locally. With an outstanding creative vision and consistent brand communication. Focusing on increasing efficiency and creativity at a local and regional level while maintaining the very valuable local hyper localizations.
  • Warner Bros. Discovery
    Creative Director Affiliates And Partnerships Latam
    Warner Bros. Discovery Nov 2022 - Dec 2022
    SΓ£o Paulo, Brazil
    Leading the creative team to deliver promotional creative material to all traditional affiliates and digital partners, like Mercado Livre, Rappi, and all Pay-TV partners across Latin America.
  • Warner Bros. Discovery
    Content Partnerships Director
    Warner Bros. Discovery Apr 2022 - Nov 2022
    SΓ£o Paulo, Brasil
    Responsible for the Creative Solutions area at WarnerMedia Brazil, leading processes for generation, ideation, production, and execution of brand integration projects that are customized and synergistic across the entire portfolio and business units. Also fostering new business and expanding the reach and distribution of branded content projects, while aligning the area's strategy with sales priorities to increase revenue recognition. Leading a team of 32 professionals including full-time employees, contractors, and freelancers, with 6 direct reports and reporting to the Senior Director of Content Partnerships for Latin America.
  • Warnermedia
    Content Partnerships Director | Brand Solutions
    Warnermedia Mar 2022 - Apr 2022
    SΓ£o Paulo, SΓ£o Paulo, Brazil
    Director responsible for the Creative Solutions area at WarnerMedia Brazil, leading processes for generation, ideation, creation, production, and execution of brand integration projects that are customized and synergistic across the entire portfolio and business units. Also fostering new business and expanding the reach and distribution of branded content projects, while aligning the area's strategy with sales priorities to increase revenue recognition. Leading a team of 32 professionals including full-time employees, contractors, and freelancers, with 6 direct reports and reporting to the Senior Director of Content Partnerships for Latin America.β€’ Managed an annual volume of USD$15 million in revenue recognition.β€’ Increased the area's involvement in digital projects, reaching 71% of all associated revenue.β€’ Developed new leaders, focusing on soft skills, business strategy, and data mindset.β€’ Led various synergy projects with different business units.β€’ Member of the Brazil Executive Committee.
  • Warnermedia
    Head Of Content Partnerships | Brand Solutions
    Warnermedia Oct 2021 - Apr 2022
    Responsible for the Creative Solutions area at WarnerMedia Brazil as Senior Manager.β€’ Led the team to connect with all business units at WM.β€’ Developed proprietary agile methodologies for project management.β€’ Accelerated the application and new work methodologies.β€’ Built strong relationships with the sales and content teams.β€’ Followed and created new partnerships in content production and development, generating new products for the advertising market.
  • Warnermedia
    Senior Manager Content Partnerships | Brand Solutions
    Warnermedia Mar 2020 - Oct 2021
    SΓ£o Paulo, Brazil
    Responsible for managing the creative, production, strategy and project manager teams and actively involved in the rollout of WarnerMedia's new pan-regional sales positioning. Leading a team of 20 professionals including full-time employees and contractors, with 3 direct reports and reporting to the Director of Content Partnerships for Brazil.β€’ Restructured the teams under my management and developed new leaders, focusing on soft skills, business strategy, and data mindset.β€’ Created working methods that allowed for the measurement of the area's deliverables, strongly contributing to revenue recognition for the department and significantly increasing its strategic importance within the company.β€’ Participated in the WarnerMedia merger, looking at new workflows in the Content Partnerships team and integration between the Turner, HBO, and Warner Bros teams.β€’ Member of the diversity committee, participating in educational actions focused on the company as a whole and also materializing the committee's purpose in the Content Partnerships area.β€’ Created and implemented new workflows during the pandemic, maintaining high productivity and quality of deliverables, generating new business possibilities and focusing on the mental health of the team.β€’ Mapped and created new partnerships in the area of content production and development, generating new products for the advertising market.
  • Warnermedia
    Content Partnerships | Brand Solutions Consultant
    Warnermedia Jan 2020 - Mar 2020
    SΓ£o Paulo Area, Brazil
    Consulting job in preparation for the new leadership being hired, as well as providing support to the team during the period.β€’ Mapped processes, pain points, and drafted the area's diagnosis.β€’ Designed the roadmap for future leadership.
  • Larissamachado.Com
    Creative Executive Producer
    Larissamachado.Com Sep 2019 - Jan 2020
    SΓ£o Paulo Area, Brazil
  • Discovery Inc
    Branded Content | Brand Solutions Manager
    Discovery Inc Mar 2018 - Jul 2019
    SΓ£o Paulo Area, Brazil
    I led the production of short and medium format branded content projects for the entire portfolio, mapping and managing new suppliers, creating and implementing agile project management workflows, achieving high productivity and quality of area deliverables:β€’ Participated in the transition during the merger of Discovery Inc with Scripps, assuming leadership of Scripps Legacy branded content projects.β€’ Worked with major brands such as Coca Cola, Natura, BoticΓ‘rio, Santander, Petrobras, Volkswagen.
  • Discovery Inc
    Co-Founder And Content Creation For The Discovery Pride Affinity Group
    Discovery Inc Jul 2018 - May 2019
    One of the founding members of the Discovery Pride diversity committee, with the responsibility of setting the foundations for the committee, developing internal activation projects on the subject, and creating proposals for internal and external content.
  • Discovery Inc
    Branded Content | Brand Solutions Creative Producer
    Discovery Inc Jun 2017 - Mar 2018
    Responsible for structuring the branded content area within the content team of Discovery Inc.:β€’ Mapped new partners and suppliers, reducing production costs by up to 40%.
  • Discovery Inc
    Creative Producer Lifestyle Channels
    Discovery Inc Sep 2012 - Jun 2017
    SΓ£o Paulo Area, Brazil
    First member of the on-air team in Brazil, as part of the initial process of regionalization of the company, creating and developing branding campaigns and channel promotion for the portfolio.β€’ Identified, negotiated, and hired new local suppliers: designers, editors, and production companies, and worked with different regions: Latam (Miami), Colombia, Mexico, and Argentina in the creation of integrated campaigns and adaptations, optimizing company resources.
  • FundaΓ§Γ£o Roberto Marinho
    Copywriter | Canal Futura
    FundaΓ§Γ£o Roberto Marinho Feb 2008 - Jun 2012
    Responsible for all on-air promotion. I developed new campaigns and improved the quality of deliverables, coordinating and aligning the work of internal teams. I created, wrote, and directed institutional projects for Canal Futura in partnership with organizations like Sebrae, Fiesp, IDEC, and ItaΓΊ Social, contributing to the renewal of annual partnerships.
  • Free Lancer
    Director | Script Writer | Producer | Copywriter
    Free Lancer Jan 1999 - Feb 2008
    I served as the director for various TV commercials for brands such as Companhia Vale do Rio Doce, Galwan, and the VitΓ³ria City Hall. I also directed, produced and created short and long format content for Canal Futura.
  • Number One InglΓͺs Completo
    English Teacher
    Number One InglΓͺs Completo Aug 1994 - Aug 1998
    VitΓ³ria, EspΓ­rito Santo, Brasil

Larissa Machado πŸ³οΈβ€πŸŒˆ Skills

Television Video Video Production Editing Documentaries Entertainment Creative Writing Final Cut Pro Video Editing English Advertising Writing Copywriting Film New Media Blogging Digital Media

Larissa Machado πŸ³οΈβ€πŸŒˆ Education Details

Frequently Asked Questions about Larissa Machado πŸ³οΈβ€πŸŒˆ

What company does Larissa Machado πŸ³οΈβ€πŸŒˆ work for?

Larissa Machado πŸ³οΈβ€πŸŒˆ works for Maud

What is Larissa Machado πŸ³οΈβ€πŸŒˆ's role at the current company?

Larissa Machado πŸ³οΈβ€πŸŒˆ's current role is Fundadora.

What is Larissa Machado πŸ³οΈβ€πŸŒˆ's email address?

Larissa Machado πŸ³οΈβ€πŸŒˆ's email address is la****@****ail.com

What schools did Larissa Machado πŸ³οΈβ€πŸŒˆ attend?

Larissa Machado πŸ³οΈβ€πŸŒˆ attended FundaΓ§Γ£o Getulio Vargas, Escola Superior De Propaganda E Marketing, Middlesex University, Universidade Federal Do EspΓ­rito Santo (Oficial).

What skills is Larissa Machado πŸ³οΈβ€πŸŒˆ known for?

Larissa Machado πŸ³οΈβ€πŸŒˆ has skills like Television, Video, Video Production, Editing, Documentaries, Entertainment, Creative Writing, Final Cut Pro, Video Editing, English, Advertising, Writing.

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