Larissa Machado 🏳️‍🌈 Email & Phone Number

State Of São Paulo, Brazil

Responsible for the strategy and planning of the Wise Up brand, directing and overseeing the brand’s communication activities, including public relations, social media, advertising, and content marketing. Reporting to the CMO.

São Paulo, Brazil

Responsible for the strategy and planning of the Wise Up brand, directing and overseeing the brand’s communication activities, including public relations, social media, advertising, and content marketing. Reporting to the CMO.

São Paulo, Brasil

São Paulo, Brasil

Consultant as Head of Operations as a Service. Led the development and implementation of key operational processes and technologies aimed at effectively scaling business operations. Hired strategic partners, defined organizational charts, processes, and technologies.

São Paulo, Brazil

Leading a team of creative, editors and creative producers in Mexico, Argentina, Colombia and Brazil. As part of the the Creative Services team, responsible for providing a dedicated and centralized structure to creatively support the content, brand and cross media streaming marketing teams (HBO Max and D+), regionally and locally. With an outstanding.

São Paulo, Brazil

Leading the creative team to deliver promotional creative material to all traditional affiliates and digital partners, like Mercado Livre, Rappi, and all Pay-TV partners across Latin America.

São Paulo, Brasil

Responsible for the Creative Solutions area at WarnerMedia Brazil, leading processes for generation, ideation, production, and execution of brand integration projects that are customized and synergistic across the entire portfolio and business units. Also fostering new business and expanding the reach and distribution of branded content projects, while.

São Paulo, São Paulo, Brazil

• Director responsible for the Creative Solutions area at WarnerMedia Brazil, leading processes for generation, ideation, creation, production, and execution of brand integration projects that are customized and.
• Managed an annual volume of USD$15 million in revenue recognition.
• Increased the area's involvement in digital projects, reaching 71% of all associated revenue.
• Developed new leaders, focusing on soft skills, business strategy, and data mindset.
• Led various synergy projects with different business units.
• Member of the Brazil Executive Committee.

• Responsible for the Creative Solutions area at WarnerMedia Brazil as Senior Manager.
• Led the team to connect with all business units at WM.
• Developed proprietary agile methodologies for project management.
• Accelerated the application and new work methodologies.
• Built strong relationships with the sales and content teams.
• Followed and created new partnerships in content production and development, generating new products for the advertising market.

São Paulo, Brazil

• Responsible for managing the creative, production, strategy and project manager teams and actively involved in the rollout of WarnerMedia's new pan-regional sales positioning. Leading a team of 20 professionals.
• Restructured the teams under my management and developed new leaders, focusing on soft skills, business strategy, and data mindset.
• Created working methods that allowed for the measurement of the area's deliverables, strongly contributing to revenue recognition for the department and significantly increasing its strategic importance within the.
• Participated in the WarnerMedia merger, looking at new workflows in the Content Partnerships team and integration between the Turner, HBO, and Warner Bros teams.
• Member of the diversity committee, participating in educational actions focused on the company as a whole and also materializing the committee's purpose in the Content Partnerships area.
• Created and implemented new workflows during the pandemic, maintaining high productivity and quality of deliverables, generating new business possibilities and focusing on the mental health of the team.

São Paulo Area, Brazil

• Consulting job in preparation for the new leadership being hired, as well as providing support to the team during the period.
• Mapped processes, pain points, and drafted the area's diagnosis.
• Designed the roadmap for future leadership.

São Paulo Area, Brazil

São Paulo Area, Brazil

• I led the production of short and medium format branded content projects for the entire portfolio, mapping and managing new suppliers, creating and implementing agile project management workflows, achieving high.
• Participated in the transition during the merger of Discovery Inc with Scripps, assuming leadership of Scripps Legacy branded content projects.
• Worked with major brands such as Coca Cola, Natura, Boticário, Santander, Petrobras, Volkswagen.

One of the founding members of the Discovery Pride diversity committee, with the responsibility of setting the foundations for the committee, developing internal activation projects on the subject, and creating proposals for internal and external content.

• Responsible for structuring the branded content area within the content team of Discovery Inc.:
• Mapped new partners and suppliers, reducing production costs by up to 40%.

São Paulo Area, Brazil

• First member of the on-air team in Brazil, as part of the initial process of regionalization of the company, creating and developing branding campaigns and channel promotion for the portfolio.
• Identified, negotiated, and hired new local suppliers: designers, editors, and production companies, and worked with different regions: Latam (Miami), Colombia, Mexico, and Argentina in the creation of integrated.

Responsible for all on-air promotion. I developed new campaigns and improved the quality of deliverables, coordinating and aligning the work of internal teams. I created, wrote, and directed institutional projects for Canal Futura in partnership with organizations like Sebrae, Fiesp, IDEC, and Itaú Social, contributing to the renewal of annual partnerships.

I served as the director for various TV commercials for brands such as Companhia Vale do Rio Doce, Galwan, and the Vitória City Hall. I also directed, produced and created short and long format content for Canal Futura.

Vitória, Espírito Santo, Brasil

Executive Mba, Gestão Com Ênfase Em Liderança E Inovação

Pós Graduação Empresarial Em Comunicação E Mídias Digitais, Digital Communication And Media/Multimedia

Ma, Video

Graduação, Comunicação Social // Publicidade E Propaganda