Lamaimas Darareak Email & Phone Number

Thailand

participating in a class that teaches fundamental marketing principles, covering topics such as understanding customer insights, devising brand management strategies, creating digital marketing content, and leveraging data-driven approaches. I am applying these skills to develop marketing plans based on real-life cases provided by brand sponsors. Throughout these sessions, I am gaining valuable insights from marketing professionals with diverse backgrounds, including corporate brands and advertising agencies, which are enhancing my understanding of marketing concepts. While developing the marketing plan, I collaborate with alumni mentors, which enables us to fine-tune our marketing strategies and enhance efficiency with their invaluable guidance.

organized and managed a variety of online and offline events, collaborating with the J-MAT 38 Team leader, 80 staff members, speakers, and stakeholders, while actively analyzing customer preferences, exploring new strategies to enhance participation, boost engagement, and ensuring each event's success through careful planning and comprehensive post-event evaluation.

contributed to various initiatives to improve the J-MAT organization, including planning, sponsor collaboration, data analysis, and project support, such as the J-MAT Awards, J-MAT Brand planning competition, and Marketing Trainee. Additionally, I fostered a strong sense of community within J-MAT 38 by organizing enjoyable team-building activities like sports days and facilitating smooth coordination among members.

collaborated closely with the IMC and CRM teams to craft and execute a dynamic media strategy, ensuring seamless media calendar activation and meticulous management of media contacts. I was proactive in exploring diverse opportunities across online platforms. Through the creation of compelling content, we witnessed a surge in account activity on platforms like Facebook and Instagram, which drove applications for this project.

led the development and execution of a mid-year media plan for Suntory's products, such as Brand’s Essence of Chicken and Brand’s Bird Nest, resulting in a significant increase in account engagement and followers across platforms like Facebook and YouTube, while also collaborating with the Line manager and advertising services agency, creating and capturing trending content, updating content plans, attending media post-buy meetings, and enhancing Chinese language skills to support Chinese tourists campaigns, as well as learning about content creation and attending industry some events like Cannes TVC predictions, Brand’s Essence of Chicken press conference.

led various initiatives to enhance staff relationships, including creative idea-sharing sessions and dynamic team-building activities. Moreover, I developed and executed a successful content strategy, resulting in significant increases of 25% in account engagement and 18% in followers within a short span of three months. Additionally, I effectively coordinated with both internal stakeholders, such as staff members, and external partners, including faculty staff and sponsors. Furthermore, I played a key role in securing 19 new sponsors through strategic sales efforts, particularly through impactful phone calls.