• Working with retailers and designing strategies that help them leverage and utilize data and technology to drive successful digital transformation projects and improve their customer experience• Establishing partnerships with solution vendors globally to bring best of breed data monetization and digital transformation solutions to the region, with a focus on e-commerce, omnichannel and multichannel customer engagement and customer journey orchestration and footfall analysis • Projects & Solutions o Multi-tenant Omnichannel Platform▪ Worked in team that put solution together for Multi-tenant Omnichannel platform solution▪ Solution consisted of multiple technology vendors (seven) to reach end result. Components included AI platform, omnichannel and multi-channel campaign management vendors, chat bot, loyalty programme, footfall analysis, analytics, visualization, data integration and data federation services. o Footfall 2.0 conceptualization and adaptation to UAE Market▪ Worked with technology partner on adapting RAN LBS solution to UAE and ME Market. ▪ Developed regional use cases and ran multiple Proof of Concepts with private and public entities across the UAE including hotels, retailers, touristic attractions, governmental bodies, convenience stores, barista chains, exchange companies, and transport.▪ Translated customer wants to requirements with measurable KPIs▪ Worked with visualization team to customize dashboards to meet client requirementso Product Manager (Blueshift)▪ Responsible for sales and marketing of Blueshift’s Customer Data Activation Platform across ME region▪ Responsible for sales team enablement for product across regiono Product Manager (C CENTRIC Technologies)▪ Developed use cases of market integration for micro-mobility, precision agriculture and IoT technologies, catering to the local context while balancing sustainability considerations• Securing clients - From lead generation to deal closing

• Conceptualized a photography and design based business with a focus on the family dynamic as a niche• Designed, directed and executed the business end to end - strategy, budgeting, marketing - to keep it profitable and achieve targets• Led day to day management of the business such as keeping an overview and monitoring expenses/ expenditure, vendor management, website maintenance, social media engagement, sales cycles, updating collateral, creating marketing materials and a database of clients and potentials• Exhibited at high profile events (RIPE, TRUCKERS DXB, ARTE) to market and sell Spring Velvets products and services• Successful innovation and customization to meet client requirements and grow the client base• Gained consistent client satisfaction proven through their testimonials and referrals

• Generated ideas of positive news stories from the Middle East in line with the publication’s vision• Documented the journeys and success stories of people and organizations that inspire the readers• Independently sourced data information/images and conducted interviews necessary for writing these stories

• Conceptualized an online, e-commerce platform for Palestinian Handicrafts • Pitched at the DUBAI+Acumen business plan competition in 2013

• Managed an online platform for social and environmental entrepreneurs • Coordinated a monthly community event on social entrepreneurship and education• Responsible for all marketing, social media and community outreach that is needed for a technology venture that builds online communitieso Created a marketing communication plan o Identified opportunities, sent introductions, presented to potentials and wrote client proposalso Created and updated website content, published blog posts and managed a monthly newslettero Responsible for social media marketing and media outreach

• Wrote feature stories and nibs • Gathered images, statistics and other data for the weekly publication date• Conducted research on projects across different sectors including politics, economics, insurance, travel and tourism, energy, healthcare, aviation, education, construction, industry, and arts and culture