As the Senior Director of Ecommerce & Digital at The House of LR&C, I oversee the online sales and marketing strategies for a leading fashion brand that aims to create a positive social and environmental impact. With over seven years of experience in ecommerce and digital operations, I have successfully launched and managed multiple online platforms, integrated systems and processes, and driven revenue growth and customer retention. Some of my key skills include CRM, analytics, SEO, Shopify+, business development, and supply chain management, which I leverage to optimize the online customer journey, enhance the brand awareness, and align the digital initiatives with the company's mission and vision. I am passionate about creating a seamless and engaging online shopping experience that reflects the values and goals of The House of LR&C and its customers. I enjoy working with a diverse and collaborative team that shares my vision of empowering people and communities through fashion and philanthropy.