International Business Development Consultant
Lamar Williams
www.lwconsultingintl.com • International Experience: USA; France; Germany, India, and the UK. Business Expertise:• Sales Strategy & Development• Website Development• Marketing Mix, Market research, competitive analysis• Ability to deliver relatable and actionable data-driven analyses • Communications Planning & Content Creation (Blogging, Press Articles, Press Releases)Development and orchestration of a multi-level sales approach to identify key decision makers to accelerate new client development. Utilization of a consultative sales approach to address enterprise clients in the identification of key business drivers, in order to propose solutions, negotiate & close deals. Sales Director • Responsible for new client development with decision makers in global organizations. Define & manage communication strategies. Construction of brand identity, tone of voice of corporation for brand singularity. Identification of client personas to target & empower lead acquisition through persona-based content. International market research for corporate development. Analysis & creation of ideal marketing mix & budget from research to define a future launch. (SEO, Branding, Content Creation). Marketing Strategy Development • Development of annual marketing & brand messaging, identification of international client targets Communications Auditing for corporate brand evaluation • Evaluation of communication mediums (Blog, Articles, Video, White Papers)Market Research & Go-To Market Strategy • Market analysis, Competitor landscape, Qualitative client lead surveys • Brochures, Press communications, Blog, New client development