Lamar Leggard Email & Phone Number

New York, Ny, Us

Greater New York City Area

Manage the content management and release planning departmentsUpdate current processes and create new ones as neededLiaise with technology, quality control, and operations departments on needs and improvementsWork closely with an assigned group of NY based label managers and directly with their roster of distributed labels on content management needsManage assigned rosters’ audio and video digital product logistics and operations; ensuring digital content is delivered in a timely manner and to required specifications using Orchard technology systems; and potentially assist label managers in physical product managementUnderstand and execute complex digital release set-ups in accordance with label and campaign specific needs. Verify audio, video, metadata and artwork in accordance with The Orchard’s content guidelines and style guide conventionsProcess deletions, take downs, pricing adjustments, DSP and territories adjustments, and any updates required of existing catalogDevelop, evaluate, and motivate each member of the content management and release planning teamsTrain new employees on workflows and best practices

Greater New York City Area

-Managed Team of 5 employees - Assigned work to team members based on project requirements and individual team member strengths.-Oversaw entire product migration of all audio, video, combo and ringtones of Sony/Red's products from Sony pipeline into The Orchard Distribution Pipeline-Oversaw partial product migration of Sony/Red's products from Sony pipeline into The IODA Distribution Pipeline-Created , supervised and managed the process for the product migration into Sony's Distribution Pipeline for Ultra Records. -Worked closely with IT to enhance Digital Production methods.-Coordinated schedules and day-to-day activities to satisfy project needs with minimal delays.Explained features and capabilities of Digital Production offerings to clients and fellow Red Teams to promote understanding and maximize available tools for speedy and accurate delivery of Digital Product.-Maintained high level of professionalism and calmness with all personnel, even in high-stress situations.-As Digital Liaisons, my team and I nurtured relationships with both labels and stores, as Red built and perfected their digital delivery processes, which resulted in retention of business opportunities, giving the labels and stores confidence in Red's ability to set up and delivery product in timely and correct fashion.-Identified issues promptly and notified proper parties immediately regarding potential project delays.Managed day-to-day operations and maintenance of Red's internal metadata system (Workspace)Monitored release set up between Red and Sony's distribution pipelines.-Built ticketing system for requests from Labels and Label managers. Maintained daily record of activity.-Assisted with Red's Urban initiative. Work with the VP of Urban to sign new labels as well as develop marketing campaigns for newly signed urban acts and labels.

Greater New York City Area

Manage the content management and release planning departmentsUpdate current processes and create new ones as neededLiaise with technology, quality control, and operations departments on needs and improvementsWork closely with an assigned group of NY based label managers and directly with their roster of distributed labels on content management needsManage assigned rosters’ audio and video digital product logistics and operations; ensuring digital content is delivered in a timely manner and to required specifications using Orchard technology systems; and potentially assist label managers in physical product managementUnderstand and execute complex digital release set-ups in accordance with label and campaign specific needs. Verify audio, video, metadata and artwork in accordance with The Orchard’s content guidelines and style guide conventionsProcess deletions, take downs, pricing adjustments, DSP and territories adjustments, and any updates required of existing catalogDevelop, evaluate, and motivate each member of the content management and release planning teamsTrain new employees on workflows and best practices

-Assisted with employee, system and department integration upon the merge of Red Distribution with The Orchard.-Manage Team of 5 employees - Assigned work to team members based on project requirements and individual team member strengths.-Continue to oversee product migration of remaining audio, video, combo, ringtone and long form videos of former Sony/Red's products from the Sony Distribution Pipeline into The Orchard Distribution Pipeline.-Spearheaded dramatic reinventions of existing processes. Worked with the Tech Dept to maximize functionality and efficiency of The Orchard's internal ticketing system, Manage Engine. Including creating daily reports of activity and metrics.-Optimized procedures to streamline efficiency, reduce labor hours and boost profitability. Worked with internal Ops team members to streamline and accurately document processes for knowledge transfers to team members and new employees. -Work closely with Label Management to create and maintain communication with the Global Client Team . Ensuring that processes are designed to be comprehensive for all label managers where English is not the first language.-Work with the Digital Stores to ensure that products are accurately displayed on store according to our label clients exceptions . Maintaining constant communication.-Created The Orchard's Concierge Process - Worked with Data and Tech teams to create a process of monitoring The Orchard's top level releases (BTS, Ozuna, Bad Bunny, etc.) on a daily and most granular basis. -Cross-trained in most Operational roles to maximize operational knowledge.

www.whatevaok.comWhatevaok Entertainment is an Entertainment Company with many facets, talents and outlets. Our overall function is to facilitate distribution in addition to assisting with marketing and promotion for your release(s)We look to have organizations join the Whatevaok family, in conjunction with The Orchard- A Division of Sony Music Entertainment to distribute your project(s) to online and physical retailers. Offering services included in a Digital Distribution agreement with The Orchard coupled with services offered by Whatevaok Entertainment as well as any negotiated paid services. We look forward to assisting with your project(s) to reach their full potential of exposure, sale and success.Other Services offered:Publishing Admin.Music/ Business Consulting,Artist/Talent Management/Development, Promotion, Music & Video Production, Screen/Script writing; proofreading, video treatment.Specialties: Digital Distribution , Label Liaison, artists development, marketing & promotion, show booking and feature artists for shows and/or songs/albums, business consulting, production