Laurent Masson Email & Phone Number

Marly-Le-Roi, Fr

Greater Paris Metropolitan Region

I provide a 360° personalized methodology to prepare Managers and staff of all nationalities appointed to international responsibilities (regional management as well expatriates) to be effective and interculturally savvy ahead and during the first 100 days of their appointment.

Paris, Île-De-France, France

I provide a 360° personalized methodology to prepare Managers and staff of all nationalities appointed to international responsibilities (regional management as well expatriates) to be effective and culturally savvy ahead and during the first 100 days of their appointment.

Paris Area, France

Leading successfully the launch of Solutions for the 5 G Telecom Infrastructure networks: Optical Fiber Cables and Optical Components for for Telecom Operators, Engineering companies and Distributors across EMEA. Coordinated the 8 European telecom companies of the group to act and have 1 single business offer.

Istanbul, Turkey

The Business Unit specializes in the production and distribution of low, medium voltage and datacom copper cables for Buildings, Infrastructure, Data Centers and Energy, Railways, Oil & Gas projects. Complete P&L responsibility (Sales, Manufacturing, Finance/banking)Complete reorganisation and restructuring of the company (190 million €; 500 people; 2 plants). Operational Coaching and mentoring of the top management team: 5 out of 10 Comex members have taken international assignments. Reorganization of the company and of the management team towards a culture of performance and change management. Validation of a Strategic Plan, a successful extensive capex program and industrial revamping and a new Key Account Management policy to address growth market segments (over 35%) via strategic partners. 40% increase in market share in fire performance cables in Turkey and leading cable exporter to the United Kingdom, Irak, Central Asia, Russia and Hong Kong. Increasing ROCE above 15% from negative figures.

Istanbul, Turkey

Singapore

Mission included: 1. Training and Mentoring the newly appointed Asia-Pacific Vice President 2. Training and coaching 73 area managers in group's Code of Conduct and Ethics3. Setting up the Asia-Pacific regional headquarters based in Singapore. 4. Hiring an expert product and marketing team to provide the support area Key Account Managers to help kick start new sales across APAC. 5. Training modules in Sales & marketing techniques including strategic marketing evaluation of opportunities and Key Account Management.6. Incremental sales grew by 29% during the time period.

Madrid Area, Spain

In charge of all operations, P&L, Sales & Marketing, Production, Finance and HR.1. I engineered the turnaround a loss-making telecom copper cable factory, the largest plant in Europe. 2. Leading and training the management team to write a new company project with vision, a clear vision and a common language and values.

Paris Area, France

Reporting to Europe Area PresidentActively support the launch of new organization - from Product Line to Country focus. Stimulate and foster intercompany trade to maximise the Group market share in every European country and region (Eastern Europe).Act as a catalyst to ensure that Country interests do not come at the expense of the Group averall.

London, United Kingdom

- Based in London, England- Reporting to the Country Manager- Full P&L responsibility for a manufacturing facility of LAN copper cables (Category 5 and 6) - Based in London. - Company among the top 3 worldwide in LAN cables. - Main achievements include the discovery of fraudulent accounting reporting in the first 4 weeks and execution of a plan to restore stability within 7 months with profitable growth.- Successful restructuring combined with a renewed and strengthened management team.

Greater Jakarta Area, Indonesia

Recruited as GM to implement a joint venture (JV) agreement to set-up a factory in Indonesia manufacturing fiber optical cables. The JV was between the Alcatel Group and PT Inti, a company belonging to the Indonesian Ministry of Telecommunications. Project included the setting up of a working management team coming from the 2 JV partners, identification of an industrial site and implementation of a "brown field" plant in coordination with a project management team based in the USA as well as the individual recruitment of 55 local staff (Administration, sales, accounting, plant/technical management and some shop-floor operators. Successful decision to transfer all local capital in US Dollars to Singapore in order to avoid exchange controls following the huge devaluation of the Indonesian Rupiah.Project was carried out on time and on budget despite Asian currency crisis.

Normanton, Yorkshire Uk

Part of the Alcatel Cable Group.A combined role managing a distribution company for enamelled copper wires and a manufcaturing company in the field of copper and copper tinned conductors for cable applications and tinned sealing industries. Restructuring and optimizing synergies between both units.

Fairfield, Nj Usa

Joint Venture between Majority owner Gil Rosenberg and minority partner Thomson Group, France.Distribution company of copper magnet wires for transformers, relays and electrical motor-repair shops. Countries targeted: USA and Canada. My added value consisted in business development, Inventory management, product management support, and identifying and qualifying new overseas sources of supply (Poland, Turkey, Israel, Mexico).

Courbevoie, France

My main objectives were business development in the USA and Canada, either via direct sales or via our main US distributor. Product management, product support and active sales development with participation at trade shows and technical events. Frequent business trips to North America.

Mexico City Area, Mexico

Promotion of all genuine Renault spare parts and support promotion of car accessories via Renault Boutique; In addition, I contributed to supporting the local merger between Renault and American Motors. (This mission was done and accomplished as part of the VSNE French program (fulfilling my military duties by working overseas for 16 months in a French firm).

Bachelor’S Degree, International Business Management, 3.28

Activities and Societies: President of the International Business Students Association; Tennis Varsity Team PlayerI was fortunate enough.

High School, French Baccalaureat In Economics

Economics