Laura Mayo Email & Phone Number

St. Augustine, Fl, Us

Jacksonville, Florida

Leading a multi-disciplinary set of teams including National Client Service Directors, Account Management, and Digital Marketing Service Fulfillment teams to manage the overall customer experience at both the Corporate and Local Market location level within our Web.com National Enterprise accounts which includes Franchises, Multi-Locations and Co-Op companies. Response for the initial on-boarding through the entire customer journey to drive 90%+ retention rate, product and service expansion, as well as ensuring we have strong reference accounts. Grown overall revenues from $5M to $28M. Providing strategic guidance on product and service solutions in defining product road map requirements and features, value proposition, operating models, competitive pricing and packaging, as well as key service performance metrics. Hired, recruited and trained teams to support National multi-million dollar Enterprise accounts.

Jacksonville, Florida Area

Responsible for providing eCommerce vision, leadership and direction in driving strategic Account Program, demand generation, and Product road map for new digital Marketing Agency Value Add Services, and Custom Website Packages and options. Collaborated with key stakeholders including Sales, Customer Success, Product Management and Engineering teams to create unique competitive differentiation to achieve triple digit growth in eCommerce and paid advertising services in many B2B industry segments over 3 years.

Atlanta, Ga

Provided vision, leadership and confidence in executing a Global Strategic business plan for the Global Content Delivery Network (CDN SaaS Business) with full P/L and EBITDA targets. Plan was designed to achieve aggressive growth in less than 12 months. Achieved 40% YoY Growth, with over $3.0M in new recurring business revenues, 100 new logos in first year. Achieved 73% YoY Growth, with over $5.0M in new recurring revenues, 53 new name logos in second year.

Cambridge, Ma

Responsible for Global Account New Lead Generation and Account Development strategy through execution on a yearly basis. Plan included making investments to build out 3 Field and Product Marketing teams in Europe, Asia-Pacific and Japan. Through a company acquisition, built strategic plan to leverage creating outsourced teams in Bangalore, India where teams I built an inbound and outbound call centers, mature product management, competitive analysis teams, and specialty demand generation programs for the Media & Entertainment industry in Bangalore, India. Teams consistently achieved triple digtial growth, representing over $161M in SaaS Monthly Recurring Revenues (MRR). Bangalore Call Center teams managed over 28,000 inbound leads, and generated over $30M in new business revenues. Deployed call center software and live chat solution, along with CRM system to track and report on all lead generation, marketing and sales activities. Led global implementation of CRM business processes and best practices for sales, marketing, operations and channels globally.

Maynard, Ma

Created strategic business plans to drive open systems strategic initiatives with defined road maps and demand generation programs through direct and indirect channels. Launched HPUX fault-tolerant server platform and took product and service revenue stream from zero to $39M in 22 months. Expanded and continued to lead product road map, demand generation programs with strategic plans for both Windows and Linux based Fault-Tolerant Services and Value-Add Consultative Service offerings to drive revenues from $3M to over $110M. Facilitated quarterly Go-to-Market reviews with tagets with strategic alliances in key industries that included partners such as: Microsoft, Hewlett-Packard, Dell, Motorola, GE Fanuc, Integraph, Emerson, Agfa, Mosaic and Nortel. Produced Quarterly Field Marketing Program Play books with key stakeholders that defined: industry segmentation and initiatives, product road map with key trends and market analysis, AR/PR activities, demand generation programs and events, competitive analysis and displacement programs, collateral, sales tools. Led a team of Marketing Program Managers, Inside Sales and Strategic Partner Managers to drive achievement of $100M plus in new product revenues Coordinated quarterly Go-to-Market account reviews with key channel partners:

Methuen, Ma

Developed annual regional strategic business plans to establish key market strategies and plans for 3 Regions and 22 local Branch Managers covering 10 states on an an annual/quarterly basis for vendor, channel and product consumption, inventory turns and customer satisfaction metrics. Directed day to day activities in marketing, channels, sales, business operations and support for 22 field sales branches, representing 350 people in the Structured Cabling and Networking Divisions. Responsible for overall revenue and profit achievement -- consistently achieved annualized growth rate of greater than 21%. Successfully grew Northeast Region from $180M to $350M. Developed and executed an Inside Sales plan that resulted in the opening up of 7,500 new accounts in less than 30 months, at a 3% cost of sale.

Maynard, Ma

Created and executed annual business marketing plans that defined revenue targets, product road map, sales and channels marketing plans. Directly responsible for ensuring customer success and retention of existing customers of greater than 85%. Held many different Management positions at Digital including:- Product Marketing & Channels, Senior Director, Network Division, $457M in annualized revenues.- Computer Aided Software Engineering Senior Product Marketing & Sales Manager: Generated globally $230M in 1992; and $180M in 1991.- US Software Product Services Sales & Marketing Director of 100 person, US telesales organization. Grew revenue from $140M to $420M.. - Regional Software Product Services Business Unit Manager - $29M, 40 people- District SaaS Marketing & Sales Manager $15M, 12 people- Unit SaaS Marketing & Sales Manager - $8M/5 people- East Coat Contract Negotiations Specialist.

Business And Marketing

Business Administration And Management

Education record

Activities and Societies: Women in Leadership, Implementing Global Marketing Teams