Acted as a single point of PMM contact and main liaison to other teams, driving go-to-market and content strategy for new product launches and acquisitions. People manager providing PMM coaching, mentorship and guidance on best practices. Individual contributor as assigned PMM for DDoS Protection portfolio (DNS, Website, Networks) as well as edge services, CDN, DevOps/RASP and WAF, creating and driving campaigns, messaging, writing, and technical feature to benefits translation.Guest Speaker for FS-ISAC (Financial Services Information Sharing and Analysis Center) Expert Webinar Series session on the DDoS threat landscape in March 2020 for 750+ live attendees. Delivered multiple Security Briefings webinars for the ISC2 (International Information System Security Certification Consortium) on risk mitigation and digital transformation. Guest blogger for Optiv. Drove editorial calendar for the imperva.com blog, partnering with Imperva Research Labs to develop material that aligns with our content strategy.

Developed and launched in-depth pricing and configuration guidelines, aligning with the Pricing, Sales Operations, and Product Management teams to maximize new customer sales, renewals, and migration to new subscription models.Spearheaded creation of first-ever global user conference series to foster customer education, boost renewals, and spur up-sells. Delivered content contributing to product and industry awards from Gartner, Forrester, and IDC. Created and presented whitepapers, blog articles, capability briefs, webpages, press releases, product and competitive sales training and enablement sessions and LMS courses, messaging and positioning documents, marketing campaign briefs, webinars, and customer pitch decks.

Owned go-to-market, product messaging, positioning, sales enablement, and marketing content for CRM-integrated, cloud SaaS products that allow customer engagement centers and contact centers to deliver IT support/customer service via web, mobile, chat, phone, and video.Created 10 case studies within 10 months, working swiftly with graphic designer to help increase lead-to-opportunity conversions by 15%.Revamped and trained sales team on a brand new pitch deck and accompanying talking points, increasing sales cycle continuation by 20%; worked closely with customer success, sales, and product teams to demonstrate a cost-saving, revenue-generating customer support model that optimizes support across industries.Produced web copy for and actively updated and optimized content on the main company website via WordPress, the customer support website via FreshDesk, and the developer portal.Created thought leadership content for and hosted a monthly product webcast as well as webinars with industry analysts to build the sales pipeline; crafted regular blog posts, created/analyzed email campaigns and customer communications via Marketo, and developed newsletters on the latest product releases on a 3-week sprint cycle.Recorded, edited, and published product and product integration videos for demand generation; conducted external-facing product demos at industry trade shows and conferences and during sales executive demos, generating global sales leads and nurturing prospects.Managed the relationship with the PR agency, driving content for surveys and studies as well as press releases.

Shaped customer and content partner messaging and positioning for go90TM, a mobile video entertainment platform.Managed development and execution of account plans; acted as POC for 65+ high-profile TV and web video content partners on digital assets, co-marketing initiatives, go90TM campaigns, and go90TM branding. Led 17-20 current digital, retail, and TV campaign projects at a time, across internal teams and 5 external agencies.Made quick messaging and creative decisions and assessed partner and business impacts in order to hit fast-paced media deadlines. Drove awareness, engagement, and usage by conducting customer research and user focus groups; aligned insights with customer segmentation and competitive analysis.Built a valuation model to prioritize content partnerships, based on weighted factors/ComScore/Kagan data.