Kate Lamb Shomaker Email & Phone Number

FL+G is a creative agency focused on branding, advertising, content and production. Whether you need a rebrand strategy, a content marketing plan, production work, high quality videos, a logo, visual identity, etc, we think about your goals and possible solutions in terms of viability, usability, desirability, and feasibility. Our work is always considered from both creative and analytical angles so at the end of the process, your deliverables help to achieve your goals in unique, smart, and durable ways.As Managing Director and Head of FL+G's strategy department, I look for ways to transform our clients' business problems into creative opportunities that will lead to innovative solutions and progress. My primary responsibilities include:- Defining our agency’s brand strategy and helping to build the company from the ground up- Writing blog entries and copy for our website - Researching, analyzing, and defining insights that inform the creative direction on different client projects- Developing SWOT analyses, competitive analyses, positioning opportunities, and brand audits- Leading research efforts via focus groups, surveys, and interviews - Writing and creating briefs and decks for internal and external presentations- Leading strategy related client meetings

Chattanooga, Tn, Us

Fancy Rhino is a creative content agency based in Chattanooga, TN, specializing in creative problem-solving and strategic storytelling. Brought on to build the five year old company's Strategy Department, I helped to create synergies between clients' business needs while building brand awareness through strong creative executions. In addition to spearheading the strategic thinking for Fancy Rhino clients, I also worked to develop the strategy for Fancy Rhino’s growth as a creative content agency and insured that the company continued to evolve in an ever changing business environment.As Lead Strategist, some of my responsibilities were as follows:- Created briefs for client work including video campaigns, design/logo development, website refreshes, etc- Wrote and put together proposals, RFP's, and pitch decks - Developed strategies for client brand initiatives (influencer campaigns, media plans, crowdsourcing campaigns..)- Worked to establish business strategy and process development for Fancy Rhino's strategy department- Led the company’s social media strategy, edited blog posts, and oversaw Social Media Manager

Lakewood, Co, Us

PostNet International Franchise Corporation is a privately held company that franchises PostNet retail business centers. Every PostNet location offers printing, copying and shipping services, as well as graphic design, mailbox rentals and notary services. As of 2010, there were more than 800 PostNet centers worldwide, including more than 300 in the United States.As a Business Consultant to individual franchisees, my role involved the following:- Led a team responsible for increasing sales and improving profitability for franchisees in the Central/Western regions.- Consulted with franchise owners to guide and coach them to success through implementation of strategic plans focused on areas of weakness as they pertained to each center.- Developed growth plans for franchisees using marketing programs, profitability initiatives, and sales training/coaching.- Mentored franchisees in operations, sales, financials, technology, web presence, trends of the industry & overall business health.- Educated owners on and helped implement vertical marketing campaigns, SEO optimization, B2B and B2C sales, etc..

In 2011, I cofounded a specialized bakery and catering operation which sold artisanal handmade s’mores online, at food fairs, and at special events such as office parties and weddings. As my partner and I worked to build this company, my focus was as follows:- Oversaw daily activities including baking, catering preparation and on-site work, sales and customer service.- Managed both the packaged and catering facets by developing partnerships and finding new business opportunities.- Created, designed and maintained the company website.- Sustained a high performance record via exceptional service and attention to detail resulting in referrals and higher sales.- Directed our marketing efforts to promote visibility and establish the company within the event planning niche.- In addition to building a brand that became recognizable in a city full of food options, we consistently increased sales and profitability each year.

New York, Ny, Us

- Assisted EVP and coordinated activity and schedules for 20 Creatives - Maintained multiple timelines for various clients (including American Airlines, US Army, and Lockheed Martin) and projects to proactively avoid conflicts and keep work moving forward - Juggled competing priorities while having a calming influence in a demanding environment with tight deadlines

- Handled clients’ administrative needs by sending wires, opening accounts, and ensuring accuracy of statements- Prepared for client meetings and followed up on post-meeting action items

Core: Credential Of Readiness, Pass

Ba, Psychology, Philosophy

High School Diploma