- Co-hosted product familiarisation tours for international partners, showcasing HK Disneyland and 3 themed hotels to enhance engagement and potential partnership opportunities- Reviewed and refined promotional materials for seasonal product offers across partners’ platforms and social media channels, ensuring brand alignment and T&C accuracy at different consumer touch-points- Organised and ensured smooth event logistics and F&B arrangement for a 3-day Business Planning Meeting including key business partners and representatives from different line-of-businesses

- Conducted qualitative market research through 1:1 interviews and competitor analysis, understanding consumer pain points and market landscape to deliver a data-driven user acquisition strategy- Designed a hair self-diagnosis tool using WhatsApp Business with 3 key diagnostic questions, aiming to drive penetration rate by conducting category education and providing personalised product recommendations- Led a Word-of-Mouth (WOM) marketing campaign for a new product launch, collaborating with an external agency to create 10 Instagram Reels

- Coordinated and executed 3 mega retail campaigns by collaborating closely with trade partners, vendors and frontline colleagues- Designed and implemented tailored retail offers for different stores to support trade campaigns in the first half of 2023, fostering continuous engagement with trade partners- Developed Excel-based sales performance dashboards to analyse real-time data drawn from POS system for sales reporting, KPI tracking and providing actionable insights to frontline colleagues

- Executed an in-store POSM project to enhance brand awareness by collaborating with 800+ vendors across selected districts in Hong Kong, overseeing the production and distribution process of various POSM items- Conducted in-depth analysis of quarterly brand health and market research report, visualising data on key metrics for presentation to the management team to identify new consumer segments and opportunities to improve brand positioning- Contributed to the design and execution of a mix-method market penetration research study conducted with an external agency, refining quantitative survey questions to ensure coverage of all key research objectives

- Created online and offline promotional materials for projects and social media campaigns- Managed day-to-day content feeds and visuals on Instagram page with 13k+ followers- Engaged in local SME promotion project collaborating with 50+ local businesses

Achieved a 60% growth in delegates application numberPlanning & Social Media Management: Planned and executed social media marketing and customer engagement campaigns for the eventWebsite Creation: Created webpage to raise brand awareness of the event and attract 3000+ unique visitors

Team Leading & Communication: Managed a team of 18 officersStrategic Planning: Created and executed a one-year offline and online marketing planDesigned and implemented an one-month recruitment campaign attracting 600+ leads