Han Huy Lam Email & Phone Number

Ho Chi Minh City Metropolitan Area

Business Lead on top MNC accounts: Ford, Nestle (Nescafe, Nutrition, Confectionery, Cereal)1. Leading the engagement with senior stakeholders of client side through thought leadership and high-level media strategy to establish a strategic partner position.2. Demonstrate strong expertise in integrating brand-building and performance media strategies to deliver business impacts.3. Decode business opportunities and design media & communication strategies, informed by data, insights, and best-in-market practices from cross industry and markets.4. Design and Develop be-spoke solution and strategic partnership in response to the consumer’s demand and brand’s long-term growth.5. Manage P&L pipeline for the agency with an entrepreneurial and commercial mindset, accelerating sales growth and new scopes expansion along with managing millions of advertising dollars to drive brand growth.6. Master full funnel marketing, encompassing paid-owned-earned, programmatic, search, social, affiliate and influencer marketing; excel in consumer, brand research, and market insight tools.7. Demonstrate strong negotiation, communication and management in cross-agencies, networks and departments to deliver win-win and final outcomes.8. Cultivate talent and team development in the culture of innovation, collaboration, appreciation and self-motivation.

Ho Chi Minh City, Vietnam

Business Lead on top MNC accounts: Kimberly Clark, Pizzahut, Tiffany & Co.Winning GenZ and Winning Ecommerce: Proven records on media efficiency & effectiveness with media ROI improvement (MMM study). Triple ecommerce business in 9-months thanks to double-edge strategy of commercial and media, helping brand gain top 2 market share on key marketplaces (Shopee/Lazada). Relaunch the Purposeful Brand Positioning, starting from consumer insight, marcom strategy to actual launch of the award-winning case study: How to disrupt GEN.Z with RAP music.Winning love and sales on fast-moving F&B: Establish a strong digital mix for brand-formance with weekly plan reaction to sales performance. Media optimization and Website Tag Management that brought 60% cost per order down with same conversion rate. Double online sales thanks to revamped search strategy.

Vietnam

* Client lead of market leading brands: Acecook, Nivea, Vietjet, Ariston, Pizza Hut, Agoda, Dairy Farm* 100% business retained with high satisfaction and Grow new businesses revenue at 3-digits (new client won)* Thought leadership & Digital acceleration for over 40 campaigns per year from brand-love building to performance savvy: lead gen, O2O, ecommerce* Leader of trust, growth & authenticity. Develop talent team of 10 star members* On-board a regional client with 6 categories in 2 months and gain client satisfaction recognized within the network. Prolong the relationship with a Japanese client in a 4-year remit. Consolidate digital plan & buy across 6 markets for an aviation client

Ho Chi Minh City

* Digital transformation for PizzaHut witnessing 200% growth in online sales*Spearhead the innovation for Acecook cup noodle that spark huge social buzz in their AFF Cup 2019 campaign

Ho Chi Minh Office

* Annual Strategic planning and Account lead for Friesland Campina Vietnam liquid milk. Established the media principle from global framework and drove digital transformation, witnessed brand to stem the decline under harsh competition and brand equity grew after 2-years stagnant.* Lead engagement for GSK at both Regional and Local level to ensure global guiderail, and accelerate advertising for Panadol given strict commercial rules on pharmaceutical products, brand ultimately gained double share.

Ho Chi Minh City

* Integrated Media planning for Kido and Mondelez-KinhDo, leading successful campaigns: Product launch DaiGiaDinh noodle, Re-launch Cosy biscuit with remarkable sales performance; which also made brands become the market challenger.* Digital-led activation campaign for 7-UP Summer cans, one of the best campaign of the year in term of sales.

Double down media excellency with recognition from OpCo teamBrand Engagement: Unza, Eximbank, KakaoTalk

Ho Chi Minh

PR & Workshop admin/ organizerMedia relationship retaining & growingTranslator and Associate in pitching document

- Manage 6 projects to meet team's vision and objectives- Mentor and Consult on crisis solution and project implementation

. Plan strategy and campaign. Operate and administrate project. Public Relation and NetworkingResults: Celebrate 2 computer courses for unemployed women in suburb of Ho Chi Minh city with 1 financial literacy conference

Bachelor, Economics, Excellent - Gpa 8.34

Activities and Societies: Honor Student of 5 excellences-2011. Top 25 Tour Guide Contest-2009

Applied Professional Marketing, Marketing