Lamisa Rahman Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

• Analyzed sales data from 2500 monthly active users and used it to improve product sales by 130%• Conducted in-depth analysis of website traffic, campaign performance, and engagement data to drive strategic decision-making for optimizing user experience• Monitored and analyzed key metrics such as website traffic, conversion rates, and social media engagement to drive continuous improvement• Utilized tools such as Google Analytics, SEMrush, and Facebook Suite to track, evaluate, and report on campaign performance and effectiveness• Conducted research on consumer demographics, target audiences, and competitors and collaborated with marketing executives to enhance brand messaging, resulting in a 200% increase in growth across all social media platforms

Bangladesh

• Developed comprehensive social media strategies to increase brand awareness and drive engagement across multiple platforms, resulting in an increase in sales by 26%• Created and optimized landing pages, web articles and blogs utilizing SEO to improve Google ranking and leading to an increase in website click-through-rates• Analyzed performance metrics and KPIs to guide content strategy and make data-driven decisions for continuous improvement• Managed Facebook and Instagram accounts, increasing followers from 75K to 160K over two years, and grew the Instagram account to over 30.8K followers within one year• Spearheaded a Summer campaign to boost user engagement and reach, resulting in an 80% increase in followers and an 18% increase in click-through rates• Monitored engagement, conversion rates, social sharing, social buying, and click-through metrics to refine campaign strategy based on KPIs• Managed and trained a team of three social media executives to improve team collaboration and development

Southeast Asia

Digital Planning & Strategy• Optimized ad activities through contextual communication, remarketing campaigns, and automation• Strategized campaign management, audience targeting, budget/spend optimization• Monitored campaign budget/spend optimization while working closely with the media buying and ad-operations teams to ensure delivery of agreed client KPIs• Spearheaded the preparation of high-level meetings by creating and organizing presentation decks, comprehensive reports, and strategic materials, enhancing meeting efficiency and decision-making processes.• Provided support in building and executing innovation on social platforms for clients and solved marketing problems by understanding customer behaviors and analyzing nuggets of data pieces• Provided administrative and strategic support to planning team, enhancing operational workflows and project outcomes through effective task management and team coordination.

Dhaka, Bangladesh

-Proofreading, editing, and fact-checking content ensuring they meet the client brief-Managing a team of content creators and guiding them to produce quality articles/blogs

At the role of Research Assistant, I have been engaged in several projects delivery in association with Inspira’s management team & external consultants including,Supporting Senior Associates in designing the research plan, project proposals, concept notes etc.• Conducting secondary research, data collection activities through household surveys, focus group discussions, key informant interviews, online analytics etc.• Data filtration, entry, analyses using analytics software tools • Synthesizing research findings to develop valuable insights/conclusions• Transcribing research findings, and developing internal and client-ready reports/presentation

-Social Media Manager-Content Creator and Editor -External and Internal Communications Manager-Event Manager and host

-Preparing reports, proposals and grants-Conducting background research for upcoming projects-Conducting secondary research, collecting and filtering data

-Assist in ongoing projects -Prepare and edit drafts, articles, reports and publications

Master Of Business Analytics

Bachelor Of Science - Bs, Economics, Honors: Magna Cum Laude (Cgpa: 3.83/4.00)

Activities and Societies:

Education record

Education record