Joyce Lam Email & Phone Number

I offer a wide range of marketing and communication services. Email, PR, social media, event planning, content development, just to name a few. I work with each client on identifying their needs and customizing an integrated strategy with execution across multiple channels. Past and current clients include Archipelago Marketplace, BC Live Spot Prawns, Dr. Sun Yat-Sen Classical Chinese Garden, Jonathan Desmond Photography, LH Media Productions, Little Beauty Loft, ReDiscover New West, Tourism New West, Tourism Richmond, Uptown Business Association, and Vancouver Academy of Music.

• Nominated one of the Best Local Food Influencers by Georgia Straight Best of Vancouver 2023• Lead the production and publishing of content on the website and social media channels• Work with brands and agencies on campaigns; previous clients include BC Ale Trail, BC Chicken Marketing Board, Chilean Fresh Fruit Association, Cuisipro, Discover Surrey, Guess Where Trips, Mobi by Rogers, TABASCO, TD Bank, Toyota Pacific, and Umbria Coffee Roasters Canada.• Represent VanFoodies at media and industry events• Execute all social media activities @vanfoodies on Instagram, TikTok, Facebook, and Twitter.• Respond to requests & inquiries from public relations companies and foodservice operators• Manage and edit content created by guest bloggers• Manage the maintenance of the websiteMedia Judging Opportunities:• Vancouver Foodster Challenges, 2014-current• Best Showcase Display, BC Healthy Chef Competition 2017-2019• Creative Industry Awards, BC Beer Awards, 2017-2018• Hyatt Regency Vancouver's Gingerbread Lane Competition, 2017 • The Great BC Bake-Off, 2015• Food Bloggers' Choice Award, Chinese Restaurant Awards, 2015

New Westminster, British Columbia, Canada

Coordinate and facilitate digital marketing campaigns, and manage the digital marketing assets for the Massey Theatre Society

New Westminster, British Columbia, Canada

• Provide support, feedback and advice to the Tourism New Westminster Board, Executive Director, and staff in regards to implementing the Tourism Marketing Plan• Offer marketing and industry expertise to help improve Tourism New West’s marketing efforts • Participate in brainstorming sessions and committee meetings

Board Chair: 2013-Present• Chair AGMs and board meetings• Provide marketing and public relations advice and support to society employees• Assist in the English-Chinese translation of press releases and concert programs

Highlights:• Advertising Campaign: Coordinated a 5-week TV ad campaign, which resulted in 1.76M impressions. Planned and executed an amplifying digital campaign with 1/3 of the TV budget that brought in an additional 704,000 impressions. Web traffic went up by more than 100% vs. previous period.• Event Promotion: Planned and executed a multi-channel campaign to promote a public job fair, generated over 6M digital impressions and radio exposure, earned media coverage, and 300% more traffic to landing page.• Content Marketing: Managed a content calendar of all go2HR channels as well as partner editorial deadlines to coordinate promotion of all go2HR programs and services. Executed the #go2HRAdvent campaign in Dec 2017 then #12daysofgo2 in 2018 to share program content in a timely theme.• Cost Analysis & Strategic Planning: Conducted a cost analysis on email service providers. Oversaw the transition to a new email service provider that resulted in a 33% cost reduction and 300% increase in email credits.• Website Development: Managed the development of a WordPress website and oversaw the transition from Drupal to WordPress. Identified areas for further improvement and enhancements, including restructuring landing pages to increase conversion. General Duties:• Managed the execution of the corporate marketing and communications strategy • Managed and supervised as many as three direct reports• Supervised and mentored co-op and practicum students• Managed and executed the corporate social media strategy and content creation/engagement• Managed and executed the eCommunication activities• Managed and executed media relations activities• Oversaw the development of content and messaging for go2HR website• Oversaw digital marketing activity and SEM strategy• Oversaw go2HR's participation and sponsorship contribution at industry events• Managed budget and expenses• Evaluated and analyzed results

• Provided marketing & communications support to the Director of Marketing and Communications• Managed the production and coordination of advertising and marketing materials• Supported program managers with communications and marketing initiatives • Managed the go2HR brand refresh project and subsequent brand roll-out• Managed the content development process and helped coordinate content for go2HR.ca• Supported the eCommunication activities, including transitioning to the Bronto platform• Led the creation of the corporate social media strategy• Coordinated sponsorship, booth requirements, staffing and debriefs for industry event participation• Coordinated the purchase of promotional products and swag• Conducted media relations activities• Tracked effectiveness of campaigns, promotions and other MarComm initiatives• Updated and compiled marketing databases

• Planned and implemented the communications program • Created and implemented a sponsorship program • Coordinated and executed the design and production of annual reports• Produced monthly program reports to the Board of Directors and Committees• Produced monthly newsletters• Wrote press releases as well as media stories • Developed and implemented advertising campaign• Organized and oversaw a community event program • Maintained both the members-only and public websites• Sat on the local organizing committee for the 2007 Canadian Horticultural Council Annual General Meeting, and coordinated two farm tours, the companion program and the welcome reception

• Assisted the Communications Manager with executing an event program • Organized two greenhouse open houses• Developed collateral and booth display for an interactive exhibit • Maintained communication with event organizers, suppliers and affiliates• Compiled and designed a product donation program• Introduced branding ideas to the association

• Assisted in writing applications for government grants• Contributed to the acceptance of the Ensemble to perform at art showcases• Developed and designed concert programs, brochures and advertisements• Produced bilingual programs and news releases• Planned and executed advertising campaigns in local media• Maintained the bilingual website at www.vancouverchinesemusic.ca

Microcredential, Digital Transformation

New models of business operation like telecommuting & telework, online collaboration, and global marketplaces are transforming the way we.

Certificate, Applied Leadership

Completed courses include: • Lead Yourself First • Leading Through Relationships • Leading with Influence in Organizations • Critical.

Bachelor, Business Administrations

Recipient of the Certificate in Liberal Arts Completion of 4 Co-op work terms Winner of MarkStrat Competition (2004) Represented SFU.

Associate Certificates, Event Marketing, Public Relations, Marketing Communications