Lamont Greene Email & Phone Number

Stamford, Connecticut, Us

$14B revenue global consumer and commercial financial services company with 20,000 employees.Recruited to create and grow the co-brand and proprietary lending cashback businesses. Reported to CMO. Led teams of up to 50 responsible for acquiring new card accounts and increasing cardholder spend.• Led marketing strategies that grew portfolio management by 600% and assets from $50M to $10B and introduced digital marketing and lifecycle strategies that were adopted throughout Synchrony organization.• Launched and grew 14 co-brand and private label portfolios in retail, automotive, travel, and entertainment industries. Based on success, asked to lead marketing, and manage card programs for an additional 4 national retail brands. • Piloted and led new centralized co-brand Digital Acquisition and Lifecycle teams to integrate digital technology into client mobile apps and websites and implement marketing best practices. Realized 3X lift in offer response rates, ~50% increase in approval rates, 20% increase in credit limits, and ~4% lift in client sales. Grew share-of-wallet by 300bps annually and reduced cardholder attrition by 100bps annually.

Stamford, Connecticut, Us

Stamford, Connecticut, Us

Columbus, Ohio, Us

$6B revenue global financial services company with 8,000 employees. (Rebranded to Bread Financial in 2022.) Recruited to expand strategy from specialty retail and build the co-brand business from scratch. Oversaw $4B in assets with 4 direct reports and a team of 15. • Launched Caesars Entertainment co-brand card in the entertainment sector that delivered 200,000 new accounts and $1.1B in card spend by Y2. Introduced Platinum Status benefit, resulting in 14% lift in new accounts and 18% lift in card sales.• Expanded ADS’s strategy into the travel sector. Launched Virgin America co-brand card that led to exceeding Y1 card spend forecast by 93%. Promoted incentives that won back 40% of Virgin America’s former high-value customers.

New York, Ny, Us

Managed $1M annual marketing budget to increase penetration with Lowe’s business customers.• Drove 16% lift in card spend by transforming cardmember early-tenure strategy to include a series of personalized communications promoting cardmember benefits. • Tripled portfolio within 6 months by developing multi-faceted program that incented Lowe’s 200,000 in-store employees to acquire new cardholders.

New York, Ny, Us

Responsible for global partnerships and new business development. Worked with Amex teams from 12 countries. Owned $2.5M marketing budget.• Launched first Delta card with Amex outside of the US (Delta co-brand with Japan). Exceeded Y1 new account and card spend forecast by 10% and 15% respectively.• Renewed 7-year Air France/KLM Membership Rewards partnership by negotiating disparate and challenging parameters in 22 countries.• Developed marketing strategies for new ANA (Japanese Airline) and SAS (Nordic Airline) co-brand portfolios. Exceeded Y1 new account forecasts by 10% and 25%, respectively.

New York, Ny, Us

Responsible for growing card spend and reducing attrition. Managed $4M budget. Led 6-person team. • Achieved $2B in incremental card spend in 24 months by creating/implementing first-ever share-of-wallet lifecycle marketing strategy and new customer service engagement strategy.

Stamford, Ct, Us

Created marketing programs for St. Regis and Luxury Collection brands that drove $0.5M in incremental revenue.

Dallas-Fort Worth, Texas, Us

Managed 7-person team responsible for acquisition, lifecycle, and retention initiatives for Citi / AAdvantage consumer and small business card portfolios. Launched Citibank AAdvantage Debit card that surpassed Y1 new account forecast by 25%.

Dallas-Fort Worth, Texas, Us

Dallas-Fort Worth, Texas, Us

Dallas-Fort Worth, Texas, Us

Dublin 2, Ie

Mba

Fellowship (Full Scholarship)

B.S., Marketing Management & Business Management