Leigh Anna Moore-Jones Email & Phone Number

London, Gb

San Jose, Ca, Us

Zoom helps educators provide a secure unified communications platform for their institutions, featuring flawless video, wireless content sharing, cloud phone, and chat to foster student learning and administration communication.

London, Gb

Pearson is a market-leading, global education company that helps people around the world to make progress in their lives through learning with the latest learning technology and digital services that make a lasting impact in helping to solve some of the most important challenges in global education.As part of the wider Higher Education UK Go-to-Market team, I helped to drive the transition to digital and online services by building a strong pipeline of institutional, multi-product and multi-year partnerships, as well as increase the win rate of bids and tenders and lead a territory team to drive all revenue growth and all activity in a set of accounts.

New York, Ny, Us

Oversaw the development and delivery of the company's B2B go-to-market strategy throughout Europe, Middle East, and Africa (EMEA) regions, including management of business development projects, from concept to implementation. Also served as a liaison between internal and external stakeholders, as well as the key point person for external partnerships. Led acquisition and retention of education programmes through sales of academic site licenses and group subscriptions to the NYTimes.com platform throughout EMEA, while also helping to advance The New York Times’ mission to help people understand the world through unrivaled, on-the-ground, expert and deeply reported independent journalism. Collaborated cross-functionally with internal, technical and non-technical teams (Marketing, Product, Operations, Customer Experience and Sales) to develop strategic initiatives around acquisition, on-boarding/engagement and retention of accounts, as well as to shape The New York Times' offerings for an international audience.Also managed onboarding and implementation of campuswide programmes and helped to create policies and procedures to optimise the customer experience. Increased adoption of The New York Times' multi-disciplinary education resources into teaching, including adoption of the NYT mobile apps.Promoted other award-winning interactive tools such as The Daily 360 and NYTVR (Virtual Reality) storytelling to help students bridge classroom theory with real-world applications and achieve desired learning outcomes. Identified and developed external partnership opportunities to scale the business internationally (including 3rd party resellers, library consortia, agencies, and additional partners/vendors). Awarded The New York Times Publisher’s Award in 2015, the highest award for achievement given to NYT employees, for energetically marketing and selling NYTimes.com access to the K12/Secondary Schools segment and contributing to overall international growth.

New York, Ny, Us

Promoted The New York Times' higher education programs and teaching resources within all spheres of the higher education community. Increased Times readership within the nation’s higher education institutions through sales of institution-wide readership programs and advanced The New York Times’ initiative to garner future readers via multiple publishing platforms.Responsible for acquisition and retention of “The New York Times In College” higher education programs. Strategically built consensus for new programs across multiple departments of the institution. Cultivated relationships with all levels of clientele, including Provosts, CIOs, Deans, Faculty, IT departments, student governance organizations, bookstore and library staffs. Leveraged key New York Times partnerships.Drove increased adoption of The New York Times content and its digital resources into curricula. Clearly communicated The New York Times’ value as a multi-disciplinary academic tool. Regularly conducted presentations for top-level administration, educators, Learning and Development teams, etc., which could range from one-to-one meetings to large-group workshop sessions.

El Segundo, California, Us

Managed a $7M territory of mid to large-size national retail clients, such as Ikea and Cost Plus World Market. Consulted with clientele to provide high-impact, cross-media, advertising solutions to grow their market share. Developed and sold a $2M cross-media campaign with one of the Los Angeles Times’ largest clients ($2.5M yearly budget) to expand client’s customer base and clearly communicate its brand identity. Consulted with clientele to address their marketing objectives and sell cross-media advertising solutions. Implemented campaigns utilizing the Los Angeles Times Media Group’s vast portfolio of advertising products. Prospected for new accounts on a daily basis and managed a pipeline of leads and opportunities. Managed all aspects of the sale and provided clientele with proactive account maintenance, as well as post-sale campaign performance. Utilized competitive analysis and presented compelling and industry-specific research to further the sale. Promoted relevant event marketing and sponsorship opportunities whenever possible to add value to a program and ensure campaign renewals.

El Segundo, California, Us

Managed a team of three Account Executives and identified key higher education advertising sales opportunities to grow the vertical locally and nationally. Additionally responsible for an individual $2M territory. Achieved highest online revenue in the sales department for 2007, finishing the year at 128%. Collaborated with internal groups to develop advertising products for higher education clientele, including a quarterly print education supplement and educational resources on latimes.com. Instituted a business plan to align education vertical, making it easier to identify targets and maximize revenue opportunities.

El Segundo, California, Us

Grew advertising revenue within a geographic territory, working with small to mid-size, local retailers. Exceeded sales quotas 7 out of 8 quarters while at the Santa Monica office and recognized as a leader in New Business Development among the regional offices from 2005-2006.

El Segundo, California, Us

Provided sales and administrative support to a team of 7 Account Executives, as well as their account base. Processed insertion orders, created and edited ad copy, generated new business leads, and executed mailings. Also helped to develop creative presentations. Handled deadline sensitive advertising material.

Extension Courses, Literature And Writing

Liberal Arts (Art History, Italian, History, Religion) - Malibu, Ca And Florence, Italy Campuses

Journalism Bachelor Of Arts (Jba), School Of Journalism And Mass Communication, Editorial Emphasis