Lori Lampert Email & Phone Number

Houston, Texas, Us

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York, Pa, Us

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Atlanta, Ga, Us

Prospect and analyze prospective customers’ marketing needs to develop unique, customized marketing strategies and campaigns. Manage existing accounts to provide excellent customer service and identify new opportunities to expand current campaigns for higher revenue and better ROI. Maximize and amplify online visibility for local businesses to drive more leads and customers to their doors.

Created and launched Stableviews, a regional, all-breed and all-discipline magazine for and about horse enthusiasts in Pennsylvania, Maryland & Delaware. Provided unique editorial focus enabling readers to access horse-related ideas, solutions, and area resources. Managed all editorial, circulation, marketing, advertising, administrative and promotional efforts. Awarded Honorable Mention in General Excellence in May of 1999 and 2000 in the annual awards competition of American Horse Publications. Developed & published a marketing newsletter for advertisers, and initiated list rental profit center in context of one and five-year business plan. Consulted on and undertook visual brand identity development for regional and national horse industry clients. Analyzed and developed sales, marketing and advertising programs. Implemented sales program, training in-house staff to identify, cold-contact and close prospects. Identified and developed strategic media and industry relationships and alliances.

Directed the advertising sales, marketing and public relations of this regional Thoroughbred breeding and racing publication, owned and published by Maryland Horse Breeders Association. Expanded client base by 80% by consistently delivering goal surpassing market results and ensuring complete client satisfaction. Prospected and attained national advertising increasing revenue by $90K within 18 months. Attained sponsorships for Maryland Horse Breeders for the Maryland Million race day as well as their annual Yearling Show. Developed marketing programs for a variety of b-to-b clients, Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.

Us

Managed the day-to-day operations of a Sylvan Learning Center. Responsible for P&L controls, staffing and curriculum delivery. Selected, trained, managed and motivated staff as required to perform center duties. Planned and participated in marketing activities and monthly events for the purpose of community awareness. Established and maintained face-to-face relationships with outside public and private school teachers, educational specialists and other school administrators. Monitored and tracked center revenues, expenses, and collection of fees as well as tracked center performance.

Publisher/Director of Business Development: Practical Horseman Magazine & Dressage & CT Magazine. Directed day-to-day operations for 3 remote locations, holding full P&L responsibility for operation serving over 100,000 subscribers and over 10,000 advertisers. Coordinated all sales, marketing, PR, editorial & business activities. Led, directed and motivated 37 staff. Created, wrote and presented educational seminars on sales and sales management. Located, analyzed, purchased, and re-launched magazines with high growth potential. Created, implemented and promoted recreated branding and magazine identity. Developed strong editorial sections, which served to expand and increase markets, while providing excellent informational resources. Launched the only international newsstand sales for the Horse Press in English-speaking European countries. Also previously served as Advertising Director for Practical Horseman Magazine and Performance Horse Magazine

Education record

Bs, Sp Ed Ms Ed/Counseling Psychology

Education record

Master Of Science (Ms), Counseling Psychology