Digital Marketing Executive
Current• Monitored, measured and optimized online ads across marketing channels /campaigns such as Facebook, Google.• Installed tracking code such as Google Analytics, Google Tag Manager, Google Adwords Conversion, Facebook Pixel to measure and optimize campaigns.• Designed, developed attractive Landing Page and Opt-in system to Sales Funnel to collect customer information for increasing sales and meeting campaign targets. • Researched and implemented new features from Google and Facebook to constantly improve KPIs including Traffic, Conversion Rates, Click Through Rates, Subscribe Rates.• Operated and worked with Hubspot CRM system to manage data and create attractive campaigns acquising customer leads. • Analyzed customer insight and target market to launch marketing plans for new products.• Maximized conversion rate, increased advertising effectiveness to gain more new leads by building the complete tracking system and creating more attractive contents.
