Scott Lam Email & Phone Number

United States

- Provide strategic and technical oversight of the CRM products including Salesforce Sales Cloud, Marketing Cloud, Blueshift, and other CRM platforms for multiple clients.- Develop, manage, and execute comprehensive marketing campaigns including building data extensions, queries, automations, dynamic emails, mobile messages, and marketing journeys. - Compile, analyze and report on projects for team evaluation.- Work with all business development constituents to understand business needs and help operationalize Salesforce CRM products.

United States

- Provided technical knowledge to help guide the implementation of Salesforce Sales Cloud, Marketing Cloud. and Service Cloud across the entire organization. - Managed, developed, and executed Marketing Cloud Emails, Automations, Queries and Reports for the digital marketing department- Managed the day-to-day Sales Cloud operations including data hygiene, workflows design, data integration (from call centers and webforms), data reconciliation, and reports- Provided consultations on how to utilize CRM technology to maximize marketing opportunities and improve ROI

Greater New York City Area

- Oversaw all daily website operations and productions, including managing site contents, display, blogs, videos, audio, advertising, scheduling, budget and distribution for a network of 15+ hosts across multiple channels.- Maximized profit by identifying, evaluating and managing technical and advertising platforms to optimize ad campaigns across multiple advertising channels, while performing quality assurance for modifications to the website, mobile app, audio player, RSS feeds, UTMs, tracking code, and ad code.- Designed, produced, delivered, and evaluated 12+ email newsletters per week as well as ad hoc email marketing campaigns; Introduced and implemented automated welcome emails for new subscribers.- Provide data-driven business intelligence through building and maintaining metrics reports to track website performance, trends,expenses, revenues and online marketing and advertising results.- Managed and supervised interns, evaluated editorial/marketing projects and provided feedback for the team.

7 World Trade Center, 40Th Fl, New York, Ny 10007-2157

- Managed the marketing campaigns of 20+ Life Science and Science Alliance conferences and workshops per quarter. Resulted in an overall 30% increase in registration for 100+ events.- Responsible for 15+ mass email marketing per month; duties included scheduling, making strategy, producing (in HTML), proofreading, segmenting, list renting, deploying, data collecting, analyzing and performing A/B testings.- Developed, edited, and managed the Academy's marketing collateral including brochures, web banners, presentations, printed ads, flyers, images, and postcards.- Increased efficiency of the marketing department by implementing new marketing tools, protocols and suggesting ideas to the team.- Reached out to external organizations and negotiated both long term and short term promotional partnerships to maximize exposure and sales of the Academy's product and brand throughout the network.- Assisted in the company’s new social media campaign in scheduling and content creating, increasing followers by over 300% in 10 months.

- Assisted the start-up company’s overall branding and development strategy bywriting pitch letters, proposals, business plans, and marketing communication plans.- Maximized marketing efficiency by monitoring, evaluating, and analyzing listingdata, user data, competitions, and web traffic via various analytic tools.- Participated in company’s creative work by developing contents, design, andthe layout of the website.- Managed customer relationship to ensure quality in user experience; recordedbugs and potential improvements for the system.