- Organize the event and exhibition at industry events at all stages from making the proposal to seeking the approval, booth design, and the scenery to consult customers at the exhibition that maximize the result in generating more qualified leads and enhancing brand awareness.- Drive all B2B marketing activities, in collaboration with the sales team.- Lead business-to-business marketing (B2B) communications to reach the target audience- Create and regularly review collateral so that it is kept up-to-date and relevant for the audience- Work with digital marketing executive to develop engaging content for specific website pages.- Developing the website that optimize the engagement of potential customers- Work with digital marketing executive to develop social media content that educates customers about barcode solution and the AIDC solution- Create and put into practice a plan for measuring B2B marketing activities through the Zoho CRM system.

Conduct B2B marketing activities including:• Digital media communication channel management: o Manage and maintain company websites, fan pages, social media accounts , Manage and maintain official email and social media channels live support and campaigns. • Content management for digital marketing toolso Content creation and development for media channels o Advance content developing for Ricoh - Thermal • Event organizing: Exhibitions/Training at Dealer/Workshop/Seminar. • Sales collaterals preparation.o POSM content creation.o POSM design, visual and standard: leaflets, brochures, sales hand-kits, product documentation, company profile, etc (both English and Vietnamese)• Market Research management o Explore and analyze potential customers and dealers.o Customer Data organization and report generating.o Execute online/offline survey campaigns.• Accompany with sales to visit customer & Dealer • Preparing reports on marketing function (digital, content, POSM, event, etc.) including analyze of performance

Product categories: Office Printing products & Solution, Video Communication, IT Services. 8/2019 - 4/2020: Marketing executive4/2020 - 4/2021: Senior Marketing ExecutiveConduct B2B marketing activities including:• Digital media communication channel management: o Manage company websites, fan pages, social media accounts…update and adjust day by day due to the latest information and new content requirement.o Manage live chat by social media and website. Provide on-the-job support for website live chat and Facebook/ Linkedin/ Youtube comment/chat whenever has new chat request o Shared communication on global/regional news release, internal team motivation messages.• Content management for digital marketing toolso Content creation and development for media channels o Advance content developing for all Ricoh channels.• Event organizing: Sponsorship/CSR programs/Training/Seminars included Webinar and other digital activities.• Live office o Company Live office content consolidation and creationo Provide refresher training for newcomer for Live Office and Communication• Sales collaterals preparation.o POSM creation with content built for each.o POSM format: leaflets, brochures, sales hand-kits, product documentation, company profile, etc• Nurturing customer journey via using marketing tools both online and offline. • Data Management for new customer and existing customers - strategic plan for the usage which each type of customers base on their own personas.• Create regular reports which cover digital marketing metrics and outcomes, which observe digital marketing and general marketing best practices and measurements.

• Marketing Planning: Market Analyzing and developing Marketing Plan • Digital Marketing: In charge of facebook advertising and PR - Baner booking. • Agency Management: Standardize workflow, keep tracking agency’s marketing effectiveness.• Balance marketing cost and the revenue from new customer. • Internal relation

TEMPORARY MARKETING EXECUTIVE •VINH THINH GROUP • 6/2016 – 12/2016Recruited to support marketing manager in marketing campaign at the end of the year 2016Main duties:• Online Platform management: Conceptualize, develop and manage company’s facebook fanpage and website.• Supplier Relationship Management: Carefully select the appropriate suppliers, pre-contract and after-contract stage interaction.• Event management: Liaising with the event agency in holding successfully the 20th anniversary of foundation event.• Support marketing manager in other related activities.

Recruited to support marketing manager Main duties:• Marketing planning: Team working with marketing team to build the marketing concepts for each campaign. Proposed the marketing timeline and marketing channel.• Internal and external communication Team working with copywriter and designer to create the most effective PR article, banner, print-ads, etc. Updating the marketing trend  Booked media such as vnexpress.net, ngoisao.net, 24h.com.vn, eva.vn, Elle, Herritage;  Followed, and kept tracking the marketing timeline for each campaign; Reported to the marketing manager;

Recruited to support sale team in approaching the customer in the time of company’s launching new service.Main duties:• Tele marketing: Systemized customer data and convinced them to find out company’s services.• Supplier relationship management: Interact with the oversea suppliers.• Brand Awareness: Team working with the designer.• Market Research: Desk research to analyze the market and consult to sale team.• Other related activities